When the global women's mobile phone brand encounter idol girl day group, will crash out of what kind of small universe? 2017 autumn in October, the Asian large women idol day group SNH48 and the world's first female mobile phone brand Duo Wei started cooperation, by the second fashion awards STYLE 7 (Xu Jiaqi, Wu Zhehan, Dai Meng, Lu Ting, Sun Jenny, Chen Qiannan) 6 members, as the only new mobile phone - Duo meow L525 image spokesperson, this heavy news instantly detonated fans groups and young women groups, in a short time caused a huge hot. Duo Rui hand SNH48 desire to focus on fans to seek a win-win economy SNH48 as the nation's largest women's idol group, founded at the beginning of the unique style of music, as well as the youth is the energy of the group image and quickly captured the favor of many fans, then they are frequently debut in the "every day up", "great challenge" SNH48 as full of youthful vitality of the younger generation, but also in the second circle has an unparalleled great appeal.As the domestic women's mobile phone first brand of the CD-only, the first launch of the first time, Duo meow new L525 design quite breakthrough second element style, its well-behaved lovely shape is very consistent with the SNH48 girl combination of temperament, so this cooperation is a day for the co-operation. However, there are users questioned, Duo CD phone target customers are young women groups, and SNH48 fans are mostly male, endorsement whether there is positioning of deviation suspected? Duo Wei brand director disagree, he thinks SNH48 male fans group although indeed accounted for the majority, but the female fan groups are not a few, fans are Internet social animals, their friends circle around the crowd showed a very surprising geometric multiplier, Moreover, SNH48 excellent idol's own demonstration force is the only key point of Duo Wei, they completely break the traditional idol combination 'first closed training, and then debut promotion' form, from an ordinary people began to appear in front of fans , With hundreds of exclusive theater performances, handshake, the annual general election, etc., completely unreservedly show in front of fans, so that fans can witness the greatest extent, to participate in the growth of members, and in the To accompany and interact in the establishment of emotional ties, this self-improvement, never give up the spirit of independence and Duo Wei brand connotation coincide. Duo Wei hand SNH48 will activate the massive fans, the latter fans are mostly positive enthusiasm after 90, or even 95, Duo Wei brand of young transformation, the need to female users and potential target groups to pass young, positive, positive energy Brand new concept, SNH48 is the most suitable interpreter.The brand marriage, extended from the external brand meaning, Duo Wei hope to use SNH48, to the young female groups to convey idol positive energy, is a positive brand of power. Online proliferation of nuclear energy fission, Internet thinking gave birth to strong marriage SNH48 is the only Internet-based, O2O architecture and face-to-face idol operating concept of cultivating star platform, attaches great importance to the Internet user experience, and fans of the interactive experience.This idea to some extent subvert the traditional Chinese entertainment industry Thinking and industry rules, perhaps it was early in the capital to win the favor of the reasons. Duo Wei past the product mainly in the traditional line of sales, with 100,000 tons of equivalent distribution terminal.With the gradual differentiation of the user groups, Duo Wei brand is also facing sub-problems, the younger form of consumption, the purchase of the trend of online transfer And SNH48 itself is a self-generated topic of the dissemination of the organization, through its own channels and community, SHN48 members of each member can give fans to develop a sense of experience in the Internet to minimize the cost of connecting, regardless of Mobile phone peripheral market, or in the pan-entertainment culture industry, to maximize the value of the user is to provide the core competitiveness, this is the two brands of marriage in the internal logic of the fit. The two sides to establish cooperation after the rapid action, Duo Wei company immediately launched the 'Duo meow team' online prize quiz and team members nickname solicitation activities to 'Duo meow' promotion set off a climax after another. Creative creative selection SNH48 members holding hands Meow meow cell phone silhouette picture, while wearing a meow girl clothes equipped with meow girl mask, through the official microblogging fans guessing activities, create topic, guess who have the opportunity to get prizes, so that the public involved in the quiz, causing users concerned, the event extends 'SNH48' Duo meow the team's nickname collection. Activities just one on the line, they set off a micro-Bo-mei-style boom, Duo meow the team six fans competing to participate in their idol quiz and naming activities, become the National Day During the microblogging on a unique landscape.To the deadline, the activities of reading up to about a million, to participate in activities to discuss and forward the number of microblogging up to thousands of new products will be attracted to the attention and selling, the initial realization of the flow The stage goal of realization. One is the world leader in the field of women's mobile phone deserved, one is in the days of the fan group in the call of the young girl day group, Duo Wei and SNH48 these two brands, in the same dimension with the same volume and voice. So that two powerful brands can complement each other, the release of unparalleled potential energy.
When the global women's mobile phone brand encounter idol girl day group, will crash out of what kind of small universe? 2017 autumn in October, the Asian large women idol day group SNH48 and the world's first female mobile phone brand Duo Wei started cooperation, by the second fashion awards STYLE 7 (Xu Jiaqi, Wu Zhehan, Dai Meng, Lu Ting, Sun Jenny, Chen Qiannan) 6 members, as the only new mobile phone - Duo meow L525 image spokesperson, this heavy news instantly detonated fans groups and young women groups, in a short time caused a huge hot. Duo Rui hand SNH48 desire to focus on fans to seek a win-win economy SNH48 as the nation's largest women's idol group, founded at the beginning of the unique style of music, as well as the youth is the energy of the group image and quickly captured the favor of many fans, then they are frequently debut in the "every day up", "great challenge" SNH48 as full of youthful vitality of the younger generation, but also in the second circle has an unparalleled great appeal.As the domestic women's mobile phone first brand of the CD-only, the first launch of the first time, Duo meow new L525 design quite breakthrough second element style, its well-behaved lovely shape is very consistent with the SNH48 girl combination of temperament, so this cooperation is a day for the co-operation. However, there are users questioned, Duo CD phone target customers are young women groups, and SNH48 fans are mostly male, endorsement whether there is positioning of deviation suspected? Duo Wei brand director disagree, he thinks SNH48 male fans group although indeed accounted for the majority, but the female fan groups are not a few, fans are Internet social animals, their friends circle around the crowd showed a very surprising geometric multiplier, Moreover, SNH48 excellent idol's own demonstration force is the only key point of Duo Wei, they completely break the traditional idol combination 'first closed training, and then debut promotion' form, from an ordinary people began to appear in front of fans , With hundreds of exclusive theater performances, handshake, the annual general election, etc., completely unreservedly show in front of fans, so that fans can witness the greatest extent, to participate in the growth of members, and in the To accompany and interact in the establishment of emotional ties, this self-improvement, never give up the spirit of independence and Duo Wei brand connotation coincide. Duo Wei hand SNH48 will activate the massive fans, the latter fans are mostly positive enthusiasm after 90, or even 95, Duo Wei brand of young transformation, the need to female users and potential target groups to pass young, positive, positive energy Brand new concept, SNH48 is the most suitable interpreter.The brand marriage, extended from the external brand meaning, Duo Wei hope to use SNH48, to the young female groups to convey idol positive energy, is a positive brand of power. Online proliferation of nuclear energy fission, Internet thinking gave birth to strong marriage SNH48 is the only Internet-based, O2O architecture and face-to-face idol operating concept of cultivating star platform, attaches great importance to the Internet user experience, and fans of the interactive experience.This idea to some extent subvert the traditional Chinese entertainment industry Thinking and industry rules, perhaps it was early in the capital to win the favor of the reasons. Duo Wei past the product mainly in the traditional line of sales, with 100,000 tons of equivalent distribution terminal.With the gradual differentiation of the user groups, Duo Wei brand is also facing sub-problems, the younger form of consumption, the purchase of the trend of online transfer And SNH48 itself is a self-generated topic of the dissemination of the organization, through its own channels and community, SHN48 members of each member can give fans to develop a sense of experience in the Internet to minimize the cost of connecting, regardless of Mobile phone peripheral market, or in the pan-entertainment culture industry, to maximize the value of the user is to provide the core competitiveness, this is the two brands of marriage in the internal logic of the fit. The two sides to establish cooperation after the rapid action, Duo Wei company immediately launched the 'Duo meow team' online prize quiz and team members nickname solicitation activities to 'Duo meow' promotion set off a climax after another. Creative creative selection SNH48 members holding hands Meow meow cell phone silhouette picture, while wearing a meow girl clothes equipped with meow girl mask, through the official microblogging fans guessing activities, create topic, guess who have the opportunity to get prizes, so that the public involved in the quiz, causing users concerned, the event extends 'SNH48' Duo meow the team's nickname collection. Activities just one on the line, they set off a micro-Bo-mei-style boom, Duo meow the team six fans competing to participate in their idol quiz and naming activities, become the National Day During the microblogging on a unique landscape.To the deadline, the activities of reading up to about a million, to participate in activities to discuss and forward the number of microblogging up to thousands of new products will be attracted to the attention and selling, the initial realization of the flow The stage goal of realization. One is the world leader in the field of women's mobile phone deserved, one is in the days of the fan group in the call of the young girl day group, Duo Wei and SNH48 these two brands, in the same dimension with the same volume and voice. So that two powerful brands can complement each other, the release of unparalleled potential energy.
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