 "I am not suitable for doing business?" Many people are asking this question, I do not understand you in the case, it is difficult to say whether you are suitable for operation. I think that as long as the normal intelligence, regardless of the inside out, no matter how much knowledge, can do the job. But some people can do worse, some people do better, some people can do the top. 01. who can become the top of the operation Someone asked me, what do you like to recruit people? Different people recruit different needs, like the type of people are very different. There are people who like to recruit a wealth of operational experience, some people like to good at data analysis, and some people like to write copy, and some people want to perform super, and some like a strong user thinking. And my favorite is the potential of the move. As a start-up company Leader, I am more inclined to hire people, and the crowd among the best 1% to work together. I believe that these best people, they are a person's performance is far more than an ordinary person. I will find that in addition to those very high operational positions, some operational experience and skills are particularly hard to meet the requirements. For those who have just worked for less than a year, the potential is better able to influence his future better. What is the potential for specific? Can be the top of the potential for the operation, including a positive attitude of doing things, differentiated differentiated consciousness, in-depth insight into the thinking habits, user thinking perspective. Why is the potential rather than the ability? In fact, the ability can be in the post, after a period of training can be improved. Especially for some new people, they need to master the skills will not be too difficult, it is possible to work through the post to get started quickly learning. For example, I would like to recruit a new media operations staff, there will be a person who will use micro-lettering tools and another person will not be used compared to his advantage is not obvious. Because the use of typesetting tools may only need to find a how to type of tutorial articles, give him an hour to learn, basically able to master the basic typesetting skills. So the gap in some new skills, in fact, the difference is not too big. This time we are more willing to study is that these people three months after entry, six months later, who is more likely to do the new media operation this thing better? Then the key is the potential. I found that the ability to be improved by training, but the potential is almost hard to change. So choose a no basis for the ability to have excellent potential, than to recruit a certain basic ability but the potential of the general people, will be more valuable. Therefore, when I recruit people, more love recruit potential students. 02. How do I find potential people? The so-called potential is hidden in the surface of the characteristics, how to identify and judge it? How to see whether they have the excellent potential of operation? I usually ask the interviewer such a question - "What do you do not easy to do?" (These things do not need to have a direct or indirect relationship with the operation.) Why would i like to ask this question? Because I think that if the past can do what ordinary people can not do, on behalf of his must have a simple thinking or ability, this is a special potential. There is a classmate before the message in my circle of friends, he had to enter the MLM organization when undercover, and ultimately was the money to send away on behalf of this person has a strong ability to adapt, compression ability, independent thinking ability, to be able to achieve this The results, and these capabilities for good operation, is a very good potential. Some people have insisted on 6 years running, 8 years to write a diary summary of reflection, on behalf of this person has a very strong perseverance and execution. I recently hugged an intern, he had a failure in the university entrepreneurial experience, despite the failure, but he did a lot of simple attempts, let me see his thoughts and execution. I also interviewed an intern, he helped the school in the school to establish a public number, and do a lot of fans, and their students and students together to start a business, do the school's peripheral products, and earn 10 million dollars, I gave him the offer on the phone. I also recruited a person, before there is no experience of any operation, but an HR, but in his past to recruit people in the specific practice, let me see her way of recruiting, in fact, there is a very strong sense of operation, and later proved She was the best of my people in that year. I also know a deep girl, she was in college by selling clothes in Taobao earned 1 million, simply do not want to, and now also created their own brand. These people are around me, in my opinion they are very strong potential, able to do business. In the university, I can be considered a wonderful work: Finally admitted to the university, the second high class, I began to skipped ... ... The first semester on the success of the college to the most beautiful girls, from morning to night to go to the library for a month ... ... In the case of several community interview out of the case, the second year founded a very good community ... ... Did a campaign to collect graduates do not want things, charity sold more than 20,000 yuan donated to the disaster area ... ... Organized hundreds of people to support the activities of the scale, and successfully pulled the sponsorship of 100,000 yuan ... ... In a few QQ group to write a group of mail, to more than 100 people raised more than 10 million, went abroad to listen to a training class ... ... Their own in the university to do a speech, a lot of foreign schools are running to listen to, but also by other schools invited to speak ... ... In the university I am a very introverted, reticent person, so that some people know that I have done these things, they do not believe. Since I was too able to toss in college, the school had a formal association for the formal establishment of the association (without any anti-XX behavior), and the school leaders informed the counselor to inform the students not to participate in my activities. Since then, our class has added a new class of cadres. The only duty of this class cadre is 10:30 every night to my hostel to see if I am still not, and then go back to the teacher reported a letter ~ I think these experiences, I do business, there is no direct relationship, but still have a lot of impact. 03. success is the mother of success Some people may say - Although my experience is very common in the past, but in the past does not mean the future, I now realize that to change, hope that leadership can give me a chance, I will do this work well. However, I am still more inclined to recruit those who have unusual experience in the past, and for the past experienced flat, did not make any wonderful things, I do not have much hope. Although from an individual point of view, I will encourage everyone to forget the past failure, to make their own hope for changing the future, sustained efforts to make their own better. But from the point of view of the employing person, I had to pass some of the criteria to screen out those who are more likely to do business. And I think that people who have had extraordinary experiences in the past will be far more likely to be operational than those who have experienced the past. Here I would like to tell you a fact that failure is not the mother of success, success is the mother of success. We often say that failure is the mother of success, in fact, we face their own failure, used to encourage their own words only. Imagine that if you meet two people who have a year of work experience when you interview, one of the projects that have been done in the past year is mostly successful, and the other person does not do the project in the past year Big success, you are more likely to move? Definitely it's more successful, right? Why is not that the person you think you have more "mother of success"? Because you still believe that people who have had a successful experience are more likely to succeed. If you buy stocks in the stock market, you will certainly be more inclined to buy those stocks that have been doing well in the past. So there have been some successful people in the past, his future is more likely to succeed, even if these success is only some small success. Ma before the creation of Alibaba, experienced a lot of ordinary people seem to have a lot of frustration and failure, such as interview KFC, star hotel failure, for example, the creation of Yellow Pages China business failure. But in fact he still has a lot of ordinary people can not do the success. Ma was only in his teens, he dared to go to the West Lake to find foreigners speak English, and he was able to let others like him through communication, and finally let the foreigner invite him to play in Australia, and the family established a deep Of friendship, this is not an ordinary child can do things. Ma is also a very simple figure in the university, he not only became the school student president, but also became the chairman of the Hangzhou Association, led the different college students in Hangzhou at that time. So before the success of Ma, in fact, many of his past experience has been demonstrated, some, ordinary people can not do a small success. These little success gave him more confidence, but also let him be able to let more people believe that he has the opportunity to do the success and join him to start a business. And many ordinary people are in the luxury, one day fate will come to his side But never thought to work hard, from doing a little thing around to achieve a small target to start. Why do some people work harder than the average person? Is it not that they are born more hard? Maybe there, but I think most people are not. At least on me, I'm not a very hard man at first. In my last two days ago, I study the results are very general, reading is not serious, do not work hard. It was a chance to experience the benefits of my efforts. I found that through their own a small effort to get the teacher's recognition and recognition, which greatly satisfied my vanity, let me start to realize that the effort is a so cool thing. So I began to work harder, and more efforts after I got more recognition recognition, but also get more happiness. So gradually in my mind to form such a sense and belief - effort, to make the status quo better, and strive to make themselves more happy, more happy, more sense of accomplishment. Efforts to make the status quo better, do not anyone else know? I think the vast majority of people are aware, but some people may never experience the benefits of hard work. So these people do not work hard, although they know the benefits of hard work, but still feel lazy more comfortable. While super-nuns are more likely to continue super-effort than those who work hard. Because of these super-hard work, experience the super effort to bring the beautiful enjoyment. Why some people will be very low self? Perhaps because of the family environment, perhaps the educational environment, he may almost no experience how happy to succeed, did not appreciate the recognized pleasure. So he will be very inferior, there is no self-confidence. And no confidence will make him dare not take the challenge of their own step, and ultimately will make him less success, in this social competition, he will become more self-esteem, the formation of a vicious circle. Confident people become more confident, self-esteem people become more self-esteem. In the crowd among the different people, more likely to become different in the future, this is a different sense of differentiation. This sense is always thinking, when I want to do this thing, how to do and others can not be the same. Because if you are the same with others, then your advantage is not obvious, you can not stand out from the competition of a group. And people who stand out from the crowd, can get the most opportunities in this group. Former Microsoft Strategy Director, got columnist Liu Run, in college graduation ready to find a job, he observed that everyone is submitting a resume is a very thick resume, each person's differentiation is not obvious. But stand in the HR point of view, every day received hundreds of thick resume, you may see do not want to see. In order to allow the interviewer to notice his resume, he made a difference. That is when someone else's resume is A4 paper print, he used a shorter length, wider width of the letter paper. A job will come down, HR received hundreds of resume, pile of a pile, ready to take back. Hey, how to share a resume so wide that put the middle uncomfortable, then take out. Hey, or color? Readily turned, anyway, not thick. Hey, look good? Well, look at it, look okay. Finally, he only cast a total of two resume, also got two offer. Such a small thing can be seen, he is very good at this observation, and can think of the realization of the different methods. Such a person, are a particularly good potential of a manifestation. 03. how to do in the past? What if your past experience is trivial and simple? First of all, ask yourself a question, I would like this life are very flat and light? This question has nothing to do with right or wrong, regardless of the base, everyone has their own favorite and recognized way of life. Rich people may not be more happy than the money no money, no money is not necessarily more than the rich people upset. Most fear is the heart with endless dreams, but only live a mediocre life. If you are sure that you can live an extraordinary life and want to make yourself different in the crowd, then you have to pay a different effort. Only the past methods and attitudes, but also often can only get the same results in the past. From now on efforts to change, you can learn and train their own way of thinking, from the moment to start every moment, so simple, such as the next thing to do the beginning, how can do not general? Once you've accumulated a small success, you may become more and more successful.
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