From Overshoot to Straight Override | Interpreting Oaks DNA

If a company in a period of time to become the focus of the industry to talk about, it is done by everyone to study, research, and even its performance as a test of their own KPI. That means that the company so that competitors feel the pressure in the air conditioning circle, Today's Oaks is such an example.

2017 in the first half of the year has completed the annual share of 2016, up 154%; export first half of the completion rate of 116% over the same period increased by 60%.

2016 in October to take the land, in December 2017 put into operation, with 15 months to build a modern new intelligent factory.

From 2015 onwards, from the Granville's film marketing to the integration of fashion group promotion, from Zheng Kai to Ouyang Nana, Oaks continue to achieve the fashion and manufacturing cross-border, integration.

October 27, 2017, held in Ningbo Oaks 'first in the era of' partner conference, new release, Oaks Business School officially 'start', channel upgrade change perfect landing.

At the meeting, the chairman of the Oaks Group, Zheng Jianjiang, said that in the strategic transformation and the support of the dealers, in 2016, Oaks revenue of 61.2 billion, has entered the development of the fast lane, and in the industry has achieved good results. Year, Oaks will once again transition, planning 'budget', 'talent', 'IT' three hundred billion project, the Oaks built into an international competitiveness of the brand.

Speed, efficiency, imagination, integration, these voices continue to haunt everyone concerned about the Oaks air conditioning head.As ten years ago, Oaks launched the same industry revolution, 'Oaks phenomenon' once again become a hot topic. What is behind the end of the phenomenon?

Product is the core competitiveness

Oaks home appliances group president cold Ling more than once said: 'Oaks air conditioning, the product is our core competitiveness.'

Compared to other brands, Oaks will be the Internet product thinking and business ideas fully integrated in the past three years, the continued 'burst of goods' this idea into the research and development to require R & D personnel to consumers carefully insight, Complete from product development to product development of the iterative and stage upgrades.

For example, in October 2016 listed on the dumping of the Allure series, thanks to product modeling and technological innovation blessing, from the market so far, always in the state of out of stock sales.

Good product behind the support must be good quality. Oaks through the classification of the supplier management at the source of the problem will be reduced to a minimum.It is understood that Oaks's goods inspectors who have a special pass, you can at any time on the supplier to fly Check it is such a system management, only to protect the quality of the Oaks upgrade.

To some extent, the market line of feedback is the sales data, in fact, behind the value of the product force landing. This oaks with action to do a interpretation of a very representative story, in the Oaks terminal people will see an album , Is the Oaks polar folk songs, in addition to polar bears, penguins, Antarctic expedition station, there is a lot of space is Oaks air conditioning in the scientific research station, in the expedition ship snow dragon on the real picture. Seeing is the real, with the most demanding Scene inspection of the top quality.

Channel Change Matthew Effect

Flexible, diverse, open, shared, if you are an Oaks dealer, this must be deeply experienced.

Oaks's Internet sense of smell is very keen, with its precise positioning and understanding, on-line, to achieve multiple cross-border, star burst products, improve service, word of mouth. Oaks. Oaks, Oaks, the Internet is very sensitive, Oaks product research and development department of the daily compulsory course is to look at the major electricity providers platform user comments, understand the user's attention to the product, self-view.Therefore, we can see.

Compared to the online, Oaks online layout reform is more unique, 'diligent fast' concept also allows partners to no inventory pressure, to threw himself into the consumer research and sales process. 1000 experience center , Which will be the future of Oaks important work in the October 27 partner conference, many dealers this gearing up, full of confidence and expectations.

Brand innovation to create 'Oaks +'

Now, Oaks invited home media reporters to participate in a fashion party, no one will feel violated.It seems that this gene is born with the Oaks brand over the past few years, Oaks also completed such a brand of mental injection process.

Began in the fashion, young marketing strategy, Oaks will be the ultimate concept of cross-border.In an interview, Oaks home appliances, general manager of domestic marketing Xu said: 'We sell not only air conditioning, and attached to the air conditioning You will be able to build a 'Oaks +' symbol in the future, and we can be a movie, a concert, a fashion run, a fashion show, and so on. In the future, we will be able to build an Oaks + , Invited star Zheng Kai, Ouyang Nana as a brand designer and art officer, but also to be able to fully aggregate the community, through the accumulation of these will continue to become Oaks IP.

For Oaks, how to attract young people's attention, has been a long-term proposition.There is a section that many industries after 70 leading 80 after the sale of 90 after the product, which is not reflected in the Oaks who such a user strategy is both A brand attitude, but also with the precise user quick link efficient way.

Upgrade the manufacturing force

In the past year, this sentence is both power and pressure.As China made 2025 demonstration project, Oaks intelligent factory attention in the spotlight was infinitely enlarged.

With the October 27 smart factory officially put into operation, 12 months, which is Oaks air conditioning built a modern new intelligent factory spent all the time.This is both a business case, but also the 'Oaks phenomenon' microcosm, but also on the Manufacturing capacity to upgrade a response to the annual production capacity of 7 million sets of air-conditioning intelligent manufacturing base will also be Oaks win the important weight of market competition.

'We are not upgrading and upgrading an intelligent manufacturing line, but to create a technology, innovation as the core, lean management as the goal of intelligent manufacturing platform, with the market close docking, matching marketing needs.' This is Oaks home appliances group president cold Ling on the understanding of the new intelligent factory.

In March this year, Oaks air conditioning in the scale has been fully into the industry before the three. For this old air-conditioning manufacturing enterprises, this is a new starting point in the future, occupy the consumer mind, in the market share into the top three horns , Leading the consumer mind share into the top three, will be the next focus of the Oaks work.

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