Buy expensive Li blame | the United States took the lead in the 'double eleven' home appliances won the championship

With the 'double 11' approaching, the major businessmen are gearing up, fully prepared as a retail appliance giant in Shanghai, Shanghai, the United States will also be November 3 to November 12 to start the first two 11 promotion war, boast '11.11 When the United States will be held in Shanghai, the United States will hold different categories of low-cost promotional activities, some commodities will be as low as 5. During the event consumers can enjoy the 'online parity, shop orders' shopping new experience, At the same time can enjoy the purchase of goods that are ready to install the installation of fast service.

Buy your claim against the United States spot price lower

For a long time, the low price of electricity business errors in the consumer around, and in fact, the country has long been the United States, "the whole network parity" strategy to achieve the same field in the field of home appliances with the same price. Relying on the core advantages in the supply chain, Shanghai Gome in the 'double eleven' activities, to product-led, refused 'limited', 'spike' and other gimmicks, the whole network parity, come up with the same quality or even higher specifications of the model to the 'really low' But also for the entire package of customers to buy a set of exclusive purchase of gifts, in the event price on the basis of the purchase of two full amount to send Sharp 45-inch LCD (including 498 yuan Eagle Arts card), purchase Haier FAA, BAA Guiji series to send 1P frequency hook, buy the designated brand TV enjoy Sharp 45-inch LCD half price purchase.

In addition, the Shanghai Gome precision insight into consumer demand, during the activities of the optimization, adjustment of commodity structure, to strengthen the high-end, intelligent, healthy energy-saving products, the introduction and layout of such as smart wear, new category dryers, smart oled TV and other trends New products, leading consumer upgrades during the activities of consumers to buy any brand of hood + kitchen machine + water heater can also enjoy a half-price washing machine, purchase the designated model refrigerator or washing machine second half price, purchase more than 3,000 yuan water purifier , Air purifier to enjoy the second kitchen small appliances half price purchase, fully meet the consumer green, fashion, quality of all aspects of demand.

Experience + service help 'double 11' consumption upgrade

In addition to focusing on commodity value, Shanghai Gome is also focused on the service and experience, is committed to providing consumers with the whole process of consumption to enjoy the quality of this, the United States and the United States channel advantage and store scene experience, for consumers to create a rich ' On the one hand through the wisdom of comfort project, the establishment of the whole house water purification, air net system, central heating system, central air conditioning and many other 'home' as the core of the scene experience area, to provide consumers with a full range Can be a one-stop shopping experience the overall solution.On the other hand through the scene of the operation to establish baking classrooms, VR, smart home appliances and other recreational experience scenes, to provide consumers with coverage, drink, play, music, shopping and other different Life, entertainment, work experience, from the electrical retail stores to the product + entertainment experience experience store changes.

At the same time, for the issue of double delivery of the problem, Shanghai Gome further strengthen the Puxi, Pudong logistics and distribution center distribution efficiency, commitment 'three days, accurate delivery' delivery requirements, and the first to launch ' Service, will further enhance the consumer's shopping experience.From the choice of goods, purchase, installation, sale, and establish a service cycle closed-loop, so that consumer transparency, all the one-stop service in the whole process are in the consumer control. After the purchase of goods, delivery, installation only one day can be completed, to solve the delivery, installation is not synchronized industry pain points.

Shanghai Guo Mei, general manager of the United States, said: 'double 11 after years of development, consumers increasingly rational, rejuvenated physical stores to attract more and more users into which in the two eleven activities, the Shanghai Gome Relying on the new retail strategy core strengths, supply chain support and online, offline, mobile consumer interface interoperability, to provide consumers with full specifications, the full price of the real low-cost genuine home appliances, and through the transformation of new scenes for consumption Provide a one - stop shopping experience and services, in a variety of diversified, multi - level, orderly rational consumption.

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