Do not let 'artificial intelligence' become a consumer abandoned the 'gimmick'

In the smart home is also 'far away', 'smart home appliances' just on the road when the industry marketing elite seems to have been identified 'smart' concept is no longer trendy, new products to wear 'artificial intelligence' coat be considered fashionable - Abbreviated as AI artificial intelligence, far from the 'initial practical' state, it has become a color TV and other intelligent products 'new concept'.

In the scientists, philosophers are still discussing artificial intelligence is a blessing for mankind when we are already have to look at the current - in the spirit of 'fearless' to promote color TV products such as artificial intelligence technology, the development of the market is Is a curse?

The early stages of artificial intelligence

Recently, a paper published on the Cornell University website attracted a lot of attention, this article entitled "artificial intelligence IQ evaluation and intelligence level research" papers by the three Chinese Academy of Sciences virtual economy and data science research center Researchers have established a standard model for artificial intelligence and analyzed the levels of artificial intelligence in systems such as Google, Microsoft, Baidu and Apple Siri.

The team tested the intelligence of the artificial intelligence system twice in 2014 and 2016 in the standard model. The results show that although the intelligence of the artificial intelligence system has made great progress in two years, the first IQ of the two IQs is still And the 6-year-old human children in the gap.In addition, this paper according to the standard model will be divided into seven levels of artificial intelligence, and moving the world AlphaGo only in the third level.

In other words, the fiery artificial intelligence, but also only try and explore the stage.Although the application of the underlying technology in the initial results, but 'to interact' and 'to achieve interaction' there is a long distance.

Artificial intelligence TV, road resistance and long

As the smart home in the forefront of household electrical appliance enterprises, artificial intelligence technology is the inevitable choice to achieve human-computer interaction, companies are invested in this area a huge resource for research and development, more companies will even be applied to the initial product Interactive control technology, as a selling point of artificial intelligence to promote.

In this process of R & D and application of artificial intelligence to explore the process, the television industry is trying to become the core of the smart home entrance, and the name of the artificial intelligence selling point of the TV seems to 'spring into the night', blossom everywhere.However, the current artificial intelligence technology Is still in the exploratory stage, then the real can reflect the artificial intelligence of the TV is very few, pseudo-artificial intelligence TV has not been hit, it has flooded the market.

Let us on the development of artificial intelligence TV a little review, July 28, 2016, Changhong first released the world's first artificial intelligence TV - Changhong CHiQ artificial intelligence TV Q3R, artificial intelligence TV concept for the first time in the market. , According to this claim that 'artificial intelligence' more than ten brands that TV has entered the era of artificial intelligence, more intelligent interactive control, you can win the hearts of consumers.

So, is that really the case?

According to the definition of "2017 Artificial Intelligence TV White Paper" issued by China Electronic Chamber of Commerce and Jingdong Home Appliance, the essence of artificial intelligence TV is to 'receive user instructions through sensor, rely on basic application and basic data platform to identify and understand user's purpose, make feedback And at the same time relying on the perfect technical logic and large data operations, combined with the depth of learning algorithms, analysis of user habits, master user preferences and behavioral logic to achieve more accurate interaction and personalized content recommendation '.

If you follow this definition on the market of artificial intelligence TV product screening, then meet the requirements of the product can be said to have not yet appeared.

To the current market, the most 'artificial intelligence' voice control, for example, can do a quick response, accurate identification of the product has been rare, and be able to complete the 'select other video APP in a movie' so slightly more complex operation of the product Almost no - to know that this control can be done with the remote control can be very convenient.

If our 'artificial intelligence' is far from being able to replace the remote control, then the consumer will favor this plus? The answer is very obvious.

In fact, with the rapid advance of Internet technology and the desire of consumers for smart home, artificial intelligence as the path to the Internet of Things as the carrier of the technical trend has been very clear.Enterprise industry in all areas struggling to move forward , Artificial intelligence technology development with each passing day, but at least now, applied to a variety of home appliances on the artificial intelligence is also extremely

Is still smart TV that is optimistic about the smart home core entry of the end product, for example, the current TV equipped with artificial intelligence to voice recognition, but usually expressed as voice control.Note that the voice control is not only the primary sound Recognition, and more importantly, have the ability to understand semantics, so as to achieve a normal dialogue with the TV, the current release of artificial intelligence TV this ability is clearly not enough.In addition, both the image recognition or content source The choice of Internet resources, the choice of game software are far from satisfactory, let alone human-computer interaction after the control of the entire smart home.

Therefore, the television industry, regardless of the so-called artificial intelligence iteration to several generations, from the ideal state there is a long way to go, and such a long way to explore, the correct attitude should be careful to interact with consumers zero distance Feedback, and not exaggerated to make artificial intelligence to become a selling point, a gimmick.

Do not be the concept of being abandoned by consumers

Seeing the annual double eleven war will be staged, many TV purchase concept has been speculation up, for the homogenization of competition in the long course of the TV industry, artificial intelligence can be regarded as a differentiated competitive advantage, we have seen ' AI 'signs are flying everywhere.

However, this is a real danger signal for artificial intelligence televisions.When the concept of imitation, speculation false concept has become a common problem in the artificial intelligence TV industry, when the voice response is slow, the recognition accuracy is very low, can not Precision implementation of the instructions and other user experience has been all over the 'buyers reviews' when the artificial intelligence has not yet to the outlet, there is the danger of sliding into the abyss.

Speculation is far from mature artificial intelligence technology, the healthy development of the smart TV industry is quite unfavorable, on the one hand will be truly cautious consumers and devote themselves to the development of artificial intelligence technology manufacturers impact, on the other hand, too poor experience word of mouth It will be on the artificial intelligence market consumer confidence caused a devastating blow.

Looking back on the history of the development of the television industry is not difficult to find, 3D, CRT rear projection and other concepts have been smash hit, and even so far the industry still think that 3D is a trend, but consumers have completely abandoned these concepts, and now, artificial intelligence again in the same mistakes ?

For consumers, the price of artificial intelligence TV is significantly higher than the average smart TV, consumer confidence built on the basis of curiosity and try, the actual is very fragile, whether it is for the protection of consumers or to protect their brand reputation, business should In the technical concept of artificial intelligence to take a very cautious attitude, patiently in the application of artificial intelligence technology to enhance the practicality and compatibility, Accumulate, in order to make artificial intelligence truly become a new driving force to win the market.

YORK new media the coolest technology information

Sweep win win