Oaks air conditioning rise, has leveraged the industry pattern, so that competitors feel strong attack.
Oaks finished 2017 in the first half of the year to complete the annual share of 2016, up 154% over the same period; export first half of the completion rate of 116% over the same period increased by 60% at the same time, the domestic air conditioning industry overall market sales year on year increase of 28.50%.
October 2016 to take the land, put into operation in December 2017, Oaks in Ningbo Yinzhou District with 15 months to build a modern new intelligent factory.Under normal circumstances, companies need to spend 2-3 years.
On October 27th, 'ahead of the times' - Oaks Air Conditioning Partners Conference was held in Ningbo Intercontinental Hotel, the China Household Electrical Appliances Association, the China Household Electrical Appliances Association Director Jiang Feng, Oaks Group Chairman Zheng Jiangjiang with Oaks National Dealers, channel operators, mainstream media and other nearly 1,000 people attended.
Ouke Group Chairman Zheng Jianjiang in the partner conference site, said the strategic transformation and the support of the dealer partners, in 2016, Oaks achieved revenue of 61.2 billion yuan, has entered the development of the fast lane, and in the industry made a better Performance. Over the next five years, Oaks will once again transition, planning 'budget', 'talent', 'IT' three hundred billion project, will be built into an international competitiveness of the brand.
With the completion of the intelligent factory, the release of the new series of products, the conference held by the partners, the Oaks School of Business was established, a series of compact and climax, technology and fashion compatible activities carried out for us to announce the Oaks phenomenon Behind the three secret, that is, channel, quality, marketing.
Channel first: dual-core drive large data under the era of change
Air conditioning products are highly dependent on the distribution channels, large pressure goods big distribution model under the impact of electricity business has become ineffective. Oaks air conditioning to quickly capture the importance of the Internet and infinite possibilities, quickly by virtue of accurate positioning and transparent understanding , On-line to achieve multiple cross-border, star burst products, improve service, word of mouth, fight sales, more reputation.
Today, Oaks air conditioning proposed dual-core drive, the layout of the line under the reform, 'hard drive' model to solve the pressure of partner inventory, a substantial increase in cash flow rate. The future, Oaks air conditioning marketing channels to build three plates: First, KA stores + TOP partners, respectively, dedicated to the primary market and 34 markets, to create TOP culture, at the meeting site announced the establishment of Oaks Business School, and invited the founder of boxing financial He Yifan as the first lecturer, talk about 'Oaks phenomenon'; Is the laying of the network at the county level; third is open platform, not only the output of the product to export resources. Big data era, the Oaks with data insight into customers, with quality customer feedback, with IT service users.
Quality first: intelligent factory completed efficient support market
Air conditioning industry competition has shifted from large-scale to intelligent, intelligent factories, intelligent management to become the leading brand to lead the industry's essential elements. Oaks has been generous in recent years put into quality upgrades, boutique strategy effect is significant, only the intelligent equipment department The amount of 2 billion yuan each year, R & D investment accounted for 3% -5% of sales revenue with the international leader in the establishment of joint laboratories in new materials, new technologies, new technology and other aspects of cooperation, adhere to the concept of zero defect set up.
October 7, the day of the completion of the intelligent factory, with an annual capacity of 700 million units, product delivery will be shortened by more than 30%, can effectively support the market. Oaks did not simply stay in the production line intelligent upgrade, transformation level, all in the production equipment The world's top automation and information equipment, to create a truly intelligent, automated factory. 4 sets of automatic production lines, the use of imported helium and automatic palletizing machine, the Japanese high-precision film machine, automatic plug-in detection line, Germany Wagner environmental spraying line, plastic unmanned automatic black light factory, intelligent visual quality testing, to achieve the key quality unmanned. Factory introduction MES + WMS + intelligent warehouse, the production process more transparent, warehousing logistics precision and rapid circulation, with AGV and air transport Line to achieve the factory logistics unmanned operation, the factory per capita capacity increased by 30%. Automated production, intelligent equipment, IT management, digital decision-making, three-dimensional logistics, Oaks intelligent factory completed five upgrades.
The annual production of 7 million sets of air-conditioning intelligent manufacturing base is Oaks on the great opportunity of the keen awareness and efficient landing, Oaks will win the market competition is an important weight in the future, Oaks total capacity will exceed 22 million units. , Oaks's footsteps did not stop, in September this year, Oaks succeeded in Ma On Shan to take 800 million sets of annual production capacity, Nanchang base two additional 2 million sets of production capacity. 'We are not upgrading a smart manufacturing line, but to build A technology, innovation as the core, lean management as the goal of intelligent manufacturing platform, with the market close docking, matching marketing needs. 'Oaks home appliances group president cold Ling said.
Marketing first: innovative brand strength will be injected into the blood of fashion
In the intelligent factory, business school, quality improvement, channel change and other professional, rigorous and strong atmosphere, Oaks air conditioning can also play young fashion. 27 evening by a chief product art officer Ouyang Na Na lead, fluorescent Elements, freestyle hip-hop music lying, public assistance, diversified cross-border fluorescent music run in Ningbo staged, sensational city, multi-scene broadcast caused 50 million people onlookers.
Home appliance brand cross-border cooperation has long been commonplace, Oaks more emphasis on fun, lively, creative, imaginative, because these elements is to attract young groups of keywords. From 2015 to now, Yongma, Color Run, AUX Shining Run, a AUX RUN has become the Oaks brand IP. Oakes air conditioning will not only play, but also play out their own style, together into a trend.Good young people, from the joint implantation to the brand, through continuous upgrade, optimization, innovation, , Fashion is already an icon of Oaks, and implantation of the user mind memory, a valuable brand of assets.
"We sell not only air conditioning, but also a sense of culture attached to air conditioning, and every person who buys Oaks air conditioning will feel the added value of the product," said Xu Chong, general manager of Oaks 'home appliance group' s domestic marketing.
In the young, intelligent tide, the Oaks air conditioning firmly lay the foundation of quality and channel, and constantly with the new ideas, new forces, new trends and symbiosis. This is Oaks 23 years to steadily grow the secret, but also the speed of the Oaks, Oaks phenomenon behind the most Funky genes.
