Crown is now the red tide card Supreme, recently also came the news of private equity funds according to Business of Fashion, Highsnobiety and other media reports, Supreme will be the US private equity group Carlyle Group (The Carlyle Group) to sell a minority stake, The two sides are about to reach an agreement on this transaction, but the specific terms of the transaction has not yet disclosed.According to Supreme founder James Jebbia BoF exclusive statement to the point of view, the financing is to maintain growth, 'cooperation with Carlyle, let us focus on Do what we are good at and keep the brand as usual.
Hao is no exaggeration to say that Supreme's latest season list and the sale of a single product catalog will cause loyal consumers to vigorously sought. Supreme by James Jebbia in 1994 in New York Manhattan founded, is a combination of skateboarding, Hip-hop and other culture and Skateboard for the symbol of the United States street clothing brand, the Supreme means the highest, the supreme. In the knowledge, some people with limited, quarrel, gimmick to describe the popularity of the way along the Supreme, but these words are not negative evaluation, but brilliant summary The current pursuit of tide brand consumer psychology.
Street brand has always liked to take advantage of, this year's major actions include the traditional luxury brand Louis Vuitton cooperation in the joint series, the 'LV flowers' to push the young people and accept it is not an easy thing, but Supreme did, the store and the official website of the rush to verify this point in fact, in recent years Supreme's joint list of more and more long, it seems that as long as printed on the Supreme Scarlet label will be able to pretentious, clothing series naturally need not say , Razor, electric guitar and chopsticks are also very interesting, then a tile? In almost all the traditional retail industry are in the time of the pain, Supreme's unique queuing scene is too eye-catching, this kind of heyday also let Supreme Decided to open a second store in Brooklyn, New York.
On May 5, the Supreme store in Grand Street, Brooklyn, New York, was officially opened. This is the second store opened by Supreme in New York. Compared to Manhattan's SoHo store, apart from 3,000 feet of huge space, the interior and hospitality The pressure is almost the same.
'The fact is that our retail space in Manhattan has been squeezed out,' Supreme's former brand director Angelo Baque told the "Women's Daily", 'we can no longer serve more customers or sell more goods ... ... we want to have a A few shops from the city will not bring inconvenience to our Manhattan customers.
Store expansion means that Supreme has more performance growth needs, in the past, many of its central stores have long queues of the situation, obviously the market demand is greater than the supply.This is a trend, but also a signal earlier this year Time, there are rumors that Louis Vuitton parent company LVMH Group will be $ 500 million acquisition of Supreme, although later denied by LVMH, but no doubt that Supreme has been the attention of heavyweight capital companies, while the Carlyle news After the two companies have not done too much to explain.
Carlyle Group, one of the world's largest private equity firms, has reached $ 193 billion in the portfolio, which is keen to chase brands with excellent and growing potential in a number of areas, such as the acquisition of Italian luxury brands in 2008 Moncler, in the next two years, Moncler in the world's major markets opened 33 new stores and, as has been a very concerned about the growth of the Chinese market investment company, if the Supreme was successful acquisition, the brand may also be Set foot on the expansion of the global market, especially the Greater China market.
Even if it looks like, investment in the Supreme class of this phenomenon-level brand does not seem to conform to the usual style of Carlyle, but industry commentators believe that, in addition to the Supreme brand in the younger generation of appeal, brand unique super strong, innovative Thinking and sales model is also an important score.To put aside Supreme's own advantage, in Carlyle's investment map, and Hip-pop culture-related industries are indeed very few, and now hip-hop cultural occupation area is not limited to the streets , Carlyle wants to share the Supreme supreme opportunity can also understand.
However, how to define the minority culture? The answer to this sentence is always an example of more than force, with the Supreme acquisition of the wind a leak, there will be pessimistic private fans began to lament the prospect of Supreme The.
