From the trend to the choice | no sexism and will not be rules

The unbiased doctrine, perhaps interpreted as Borderless, is more capable of expressing the implication behind it because its essence is an attitude that breaks the inherent boundaries, as the subculture is not a synonym for rebellious spirit, Outside the framework of expression of self personality and individual advocacy is the most important demands of this era.

Beginning in 2014, a fashion trend called Normcore to people's aesthetic orientation into the simple and minimalist style of cold, after the two popular 'Oversize', 'boyfriend wind' style, can also be seen as Is on the basis of the evolution of the evolution.We tend to think that Normcore's minimalist and the moment many big and gorgeous complex to nothing to do with its extreme design contrast, but in fact, two seemingly extreme design style behind , Has a common keyword Unisex (no gender).

'No gender' is not exactly the same as 'neutral', the latter is expressed between the two, there is no obvious gender characteristics of the design style, the former is also more than a variety of designers do not play the 'hermaphrodite' And 'gender conversion'. Here, a variety of gender characteristics of the design elements are no longer framed in the past gender selection, was re-combination, financing.

Near the past two years, Gucci, Vetements, Paul Smith and many other brands are beginning to be men and women to fashion the release of the merger .2016 end of the Milan men's week, the number of women almost accounted for half of all new products. Current young tide representative Vetements2017 spring Fashion show, for the 'no gender' street style made a definition of the show: female model and male models are all wearing oversize suit, long sleeves jacket, wide leg jeans, high heels, high boots ... ... can not be defined Is the men's or women's clothing.

And then look at the old luxury Gucci, designer Alessandro Michele since the creative director since 2015, put lace, silk, straps, embroidery and other full of feminine design elements into the full range of products, greatly welcomed by the market, a change Gucci past the decline of the trend.When we are these sophisticated and complicated 'contemporary Rococo' style women, wrapped in charming eyes at the same time, perhaps more need to pay attention to is more and more blurred with the women's men's boundaries.

Gucci's new design style is aimed at the object is very clear, it is the new generation (especially the millennial generation) young people. The previous boundaries in this generation who are gradually faded, they do not care about the so-called definition and rules. After years of earn pours, fashion critics have explained to us the reason, 'AlessandroMichele seize the spirit of the times'

'No sex' seems to have become a synonym for the trend overnight, and tracing the source, perhaps feminist movement, postmodernism and deconstruction are contributed.

The word 'Unisex' first appeared in the 1968 New York Times in a story about 'Monster Shoes', where the department store catalog began to add a new classification of 'his & her' Models are wearing the same style lace bell pants with a button shirt.

Since then, the gender-free fashion began to fill all aspects of American social activities, especially the 1960s began the 'Peacock Revolution' slogan (by fashion designer Hardy Amis proposed, is considered to start a new man dress fashion major Events, refers to the tendency of men's fashion tends to gorgeous. Because the male peacock is more beautiful than the female peacock, to analogy), completely free of sex to the bridge.

And as early as the 1920s, no sexism has been expressed in the fashion industry. Coco Chanel has feminine feminine temperament with the pants of this highly masculine color symbols blend, the introduction of the traditional concept of the Navy uniform pants ladies.

In 1966, Yves Saint laurent designed women's smoking clothes (Le Smoking, originally refers to the upper class of society), in the past, in the face of the ups and downs of the feminist movement, Of the men at the end of the dinner, take off the tuxedo sitting smoking room smoking, put on the kind of black light clothing, also known as 'smoke'), it is a gender-free iconic design.

At the beginning of the emergence of new things, without exception, some people will be confused and disturbed, the concept of gender indifference is at a very basic level of social awareness caused confusion, lead to resentment, the discussion can be imagined. Medieval society through God and the devil to establish a balance, our society is through the consumption and its reveal to establish a balance (Baudrillard "consumer society") ', when people realize that the individual can exist from the sex,' there is sex ' And 'no sex' of the opposition can no longer disappear.

When we meet someone else, we always habitually judge each other's sex, the American historian Annie Woolhouse said that this is not the case, 'we first noticed is the psychological expression of other people's external performance, but assuming that The performance of their physiological and accurate expression of sex only. "Dress as a personal external performance of the primary tool, and nature will have to contact, but the clothing is not always have a clear gender identity.Through the rich meaning of the dress, fashion has always been Is a powerful tool for subversive gender status.

Do not think that the gender-free aesthetic trend is still on the T station, the popular culture has actually been widely accepted in the absence of sexism, no longer confined to the crowd among the small crowd, and we welcome, perhaps not just a Aesthetic revolution, gender may become the second personal privacy after age, it is only individual choice for each person, and will not be rule.

2016 GoodChinaBrand | ICP: 12011751 | China Exports