Paris Fashion Week, the Paris family let the media and social network boiling, this time because of the foot of the foot of the foot hole. Creative director Demna Gvasalia found Crocs cooperation with this called FOAM shoes, pink, green, yellow , Gray hole shoes, plus 10 cm soles, the upper dotted with the Paris family's logo and a bunch of cute little gadgets.
'This is a very innovative shoe', Gvasalia said, 'it is very light, and one of the molding, for me this technology and material is the family of Paris because of the shape of the structure, after you are likely to be at home 3D Printed a pair. 'Crocs official Instagram also released this shoe and wrote:' The family of Paris brought Crocs to a new height. '
In addition to the physical sense of the hole shoes for the first time with a new height of 10 cm, everyone on this 'height' has a different understanding.As before the 'IKEA section' package, public opinion is divided into two camps. One that scandal a new height, spicy eyes; a kind of feeling quite cool pretty, want to buy a pair.
Loose shoes and hole shoes, these two shoes casually out of a can touch a large group of people's aesthetic bottom line.But aside from the aesthetic debate, in a sense, 'FOAM' in people's eyes more like A speculation, designed for public opinion, and for Demna Gvasalia, perhaps and Vetements DHL T-shirt, can be understood as a sense of humor, a consumer consumer sarcastic behavior.
Prior to this, Christopher Kane 2017 spring and summer and Crocs cooperation, the hole shoes for some transformation, Kane think this pair of shoes a kind of embarrassing feeling, people will feel ugly, but the shape is full of childlike and innocent Overall, he liked that, according to Crocs, Christopher Kane co-produced a figure of 10 billion impressions in global social media.
Although the official did not disclose the relevant data of the Paris family cooperation, but there is no doubt that only will not be less from the market point of view, this cooperation is undoubtedly a success. Some critics are from this point of view Alex Rakestraw, a fashion journalist at Highsnobiety, feels that this is something that is designed in the digital age to create a social media volume and influence that is worthless and tacky.
But the debate to the end, always return to the essence of fashion in the end what is the ultimate problem.If the fashion is actually one after another to create a story and myth, that the value of this pair of shoes is to cause everyone to reflect and discuss If not, what is fashion? Anyway, 'FOAM' will appear next year in the Paris family flagship store, produced by Crocs, the price has not been announced.
