Build a complete new energy ecosystem | BMW Brilliance forward layout power battery market

In the majority of car prices are still due to lack of new energy products, and can not meet the new energy points require trouble, BMW Brilliance has a step forward, to the new energy vehicle core components - power battery in-depth layout.

October 24, BMW Brilliance Shenyang Power Battery Center officially opened since then, BMW Brilliance will gradually start to achieve the power of self-sufficiency.

In the context of the rapid development of China's new energy vehicles today, the new energy field has become the main position of car prices competition, in this context, BMW Brilliance of the first layout, becoming China's first power battery center to build luxury car manufacturers, which is undoubtedly Brilliance BMW in the increasingly fierce luxury car market competition has laid a huge advantage.

It is understood that the new battery center is the world's third BMW Group and Germany outside the first complete power battery center, battery research and development, production and testing in one, which not only represents the BMW advanced power battery technology, while But also embodies the BMW 'in China, for China' strategic development concept.Currently, BMW Brilliance is research and development, battery solutions, technological innovation, brand and product, charging and infrastructure and electric travel services and other six aspects of active construction of the complete New energy ecosystem.

With the new Dadong factory this year, new research and development centers and power battery center have been put into operation, the BMW Group in China's localization process has entered a new stage of development, in the rapid development of their own enterprises, but also lead the whole of China's new energy vehicles Industry development.

Forward-looking power battery area

'Shenyang Power Battery Center is an important milestone in the development of Brilliance BMW localization, further strengthening our commitment to promote electric travel, but also a new model of cooperation and innovation between China and Germany.' The new power battery center production, BMW Brilliance Co., Ltd. President and Chief Executive Officer Dr. Wei Lande so said.

As a pioneer in the field of electric vehicles, regardless of product level or technical level, Brilliance BMW always walk in the forefront of the market, the power battery center production, but also its forward-looking market changes, the first move ahead of the important initiatives.

It is understood that the power battery center has a complete battery equipment capabilities, and widely used 'industrial 4.0' intelligent technology, such as IPM (integrated process management) system in the application of large data.In addition to battery production, the power battery center also integrated R & D, quality, laboratory, procurement and supply chain management functions.

"We decided to automate the production of power batteries because we have to do custom production." Dr. Wei said: 'Our battery system has a lot of key technologies, such as electronic control, cooling and energy management, these are Is the core technology we have mastered.

In Dr. Wei Lande view, the core components of the production and the production of the chain between the shorter, the greater the flexibility.

Despite the rapid development of China's new energy automotive market, but the technical route, regulatory requirements, facilities, business models and many other aspects of the discussion, therefore, in the new energy vehicle era has not yet come completely, to maintain business technology and production Flexibility, will be conducive to BMW Brilliance can better grasp the market changes.

Localization process into a new stage

For BMW Brilliance, the completion of the new power battery center, not only means that the development of new energy business sector, but also its localization process in China to further accelerate the important manifestation.

This year, Brilliance BMW early strategic investment have been completed in May the new Dadong factory officially put into operation, forward-looking introduction to the 'industrial 4.0' system; July new research and development center built to further enhance the Brilliance BMW's local R & D strength; After the battery center put into operation, Brilliance BMW's localization process will enter into a new stage of development.

It is based on the localization strategy of multi-dimensional, multi-angle rapid advance, making BMW Brilliance in the face of China's auto market rapid changes, it is more confident and calm.

In the 'double points' policy after the formal landing, many companies said to meet the policy requirements of the pressure is not small, and Dr. Wei Lande view, BMW Brilliance has a forward-looking layout, whether it is technology or products are done Fully prepared, fully capable and confident to complete the 'double points' policy requirements.

At present, BMW Brilliance has four new energy products: BMW X1 plug-in hybrid, Connaught 1E, Connaught 60H and the previous generation of BMW 5 Series plug-in hybrid, in this year's Guangzhou auto show, a new generation of BMW 5 Series Plug-in hybrid models will also debut, and equipped with power battery center designed and manufactured power battery.

Dr. Wei Lande believes that BMW Brilliance's contribution to China's development is not only to products and factories, but also to promote the development of the new energy automotive industry chain.With the localization of the process of continuous advance, BMW Brilliance BMW will work together to build in China Out of a complete new energy ecosystem, in their own development, but also for the development of new energy vehicles in China direction.

2016 GoodChinaBrand | ICP: 12011751 | China Exports