October 27, 2017, 'ahead of the era' Oakes air conditioning partners in Ningbo Intercontinental Hotel was held. China Household Electrical Appliances Association Jiang Feng, Oaks Group Chairman Zheng Jiangjiang with Oaks National Dealers, channels, mainstream media, etc. More than a thousand people to attend, witness Oscar transformation and transformation.
At the meeting, the Oaks Group Chairman Zheng Jianjiang said that in the strategic transformation and the support of the dealer partners, in 2016, Oaks revenue of 61.2 billion, has entered the development of the fast lane, and in the industry has achieved good results. 5 years, Oaks will once again transition, planning 'budget', 'talent', 'IT' three tens of billions of projects, the Oaks will be built into an international competitiveness of the brand.
Zheng Jianjiang has said 'people right, the enterprise on the', this, Oaks internal inventions to create 'educate people' three weapons, two talent tools, 1 billion heritage award, and uphold the spirit of sharing, Oaks Business school officially established, will be sent to the dealer more internal culture, more connotation of the business philosophy, etc. Oakes brand art officer Ouyang Nana attended the joint release of the new product series, a series of action blessing, so that the Oaks phenomenon 'Become the hottest keywords of the day.
On the one hand to strengthen the transformation and upgrading, the layout of intelligent; on the other hand to strengthen the young fashion tone, to attract more consumer groups. Oaks air conditioning development path more clearly in its future strategic layout, technology, fashion, Key words. Product is the core competitiveness, lean management is quality assurance, intelligent manufacturing and technological innovation R & D is the driving force, the ultimate spirit of ingenuity is the value of the creed.
A new look for the future of Oaks
'Thirteen five' strategic background, Ningbo, China made 2025 key demonstration of the city, as a territorial demonstration project, Oaks intelligent factory attention is in the spotlight was endless amplification.
After several years of continuous transformation and upgrading, Oaks is moving to the manufacturing value chain high-end mobile, which is the core of the future intelligent manufacturing.Oxs new intelligent factory is the best interpretation of this.
15 months, which is Oaks air conditioning from the ground to a modern intelligent factory put into production all the time.This is a business case of reality, but also the 'Oaks phenomenon' in miniature. Speed, efficiency is reflected in every level.
Reporters learned that the construction of intelligent factories in the project planning and design, equipment procurement, personnel recruitment, base construction in several dimensions on the parallel advance and efficient implementation, and insisted on the implementation of the adjustment, optimization in the manufacturing enterprises to open a This change is mainly due to the five aspects of the upgrade, automated production, intelligent equipment, IT management, digital decision-making, three-dimensional logistics, the three-dimensional logistics, The
'The development of the appliance industry, technology and efficiency are equally important, to see the direction, more able to down to earth and efficient landing, these two elements are indispensable. Oaks air conditioning intelligent factory to do a very good demonstration.' In the morning of October 27 Oaks air conditioning factory inauguration ceremony, China Household Electrical Appliances Association Jiang Feng this evaluation to.
Another aspect, this annual output of 7 million sets of air-conditioning intelligent manufacturing base will be Oaks win the market competition an important weight in the air conditioning market demand is fully stimulated under the premise, you can guarantee the full supply of the front line, The
'We are not upgrading and upgrading an intelligent manufacturing line, but to create a technology, innovation as the core, lean management as the goal of intelligent manufacturing platform, with the market close docking, matching marketing needs.' Talking about the understanding of intelligent factories , Oaks home appliances group president Leng Ling said.
In the window of manufacturing 2025 and industry 4.0, the modernization of the intelligent factory floor is Oaks on the great opportunity of the keen awareness and efficient landing.In fact, in the intelligent manufacturing strategy landing process, Oaks always follow is the most basic modern enterprise development Regular. Always concerned about technology and innovation, always user-centric, the product power in the first place, which is the basic logic of the Oaks determined to transform.
Oaks speed to keep the standard break
In fact, the 'Oaks phenomenon' is not a strange vocabulary, in 2002, the air conditioning industry is a very special year.As Dickens's "Tale of Two Cities" described the same, this is the best of times, this is the worst Of the times.
At that time, the emergence of Oaks air conditioning so that era is more full of imagination.With a "air conditioning cost white paper" baked, Oaks quickly more than 500 air-conditioning enterprises in the strong rise of air conditioning industry to become one of the largest dark horse, staged that The era of 'Oaks speed', the performance level of the industry shocked by the industry.
Fifteen years later, the Oaks speed again staged compared to the original corner overtaking, the Oaks staged a straight line beyond the data released by the National Information Center, 2017 cold years, the overall sales of domestic air-conditioning growth 28.50%. Oaks only 2017 in the first half of 2016 to complete the annual share of 2016, up 154% over the same period; export first half of the completion rate of 116%, up 60% over the same period.
The other side of the results is Oaks air conditioning in the product, quality, sales, size, marketing, completed a comprehensive leap, in one fell swoop into the industry before the three. Oaks completed the self-transcendence also broke the traditional three pillars of the pattern.
In the outside world, the Oaks channel policy is flexible, thoughtful, open, efficient, but in the Oaks home appliances group cold Ling seems to be just appearance, he points out the nature behind: 'In fact, the product is our core competitiveness, Good product is a good marketing, we have strict control of quality, for the continuous development of research and development, for the creative talent to explore, appoint, these are hidden behind the contents of the data. We see is the efficient implementation of the current game The road is straight, there is not much chance of turning, it is efficiency, it is Oaks DNA, and now our genes in addition to quality, technology, fashion, now Oaks opponent is their own.
In the event site, a special part of the partners to let the scene feel excited. Oaks Group Chairman Mr. Zheng Jianjiang and honorary dean Ms. Jiang Feng together for the Oaks School of Business unveiled, former "Chinese entrepreneurs" editor, lunch financial founder Mr. He Yifan as the first lecturer in the field to see through the phenomenon of the essence of the point for the 'Oaks phenomenon' in-depth analysis.
In the partner conference site, Oaks brand art officer Ouyang Nana in person, jointly released a new product - wisdom month series. As a financial design, quality, fashion in one of the new, with star effect, will also form a new market A round of product impact.
Fashion Marketing Oaks attracts young people to ICON
Compared with the stunning experience brought by the smart factory, the 'AUX RUN Runle Run' on the evening of October 27th has become an oracle label for Oaks.
Brand art officer Ouyang Na Na lead, fluorescent elements, freestyle hip-hop music lying, live dolls, public service, multi-factor cross-border in a running event. Creative T-shirt, hip-hop gloves, scarf creative match, each participant Young groups have their own way to express their attitude in the field.
Cross-border stars, fashion running, fashion entertainment, film marketing ... ... Oaks in their own way to put such a mark into the user's mind, the establishment of their own label. Compared to other brands of heavy industry sense, Oaks presented It is a distinctive fashion, a sense of youth.No doubt, gradually become the backbone of the community after the 85, 90 and the trend of culture has a strong sensitivity 95 later said that this brand is more likely to be concerned about and favor.
Oaks has always insisted on fashion this way? "When someone throws such a problem, Xu's total answer is very clear: 'in our brand In the crowd, fashion, the young is Oaks an ICON, and has been implanted in the consumer mind memory, which is a valuable brand of assets. This ICON is not a constant symbol, is constantly with the new ideas, new content, the new trend of integration , A symbiotic trend of culture, which is the core '.
'To seize the opportunity for the development of the industry, the product force, channel strength, brand power, intelligent integration of several aspects of rapid convergence, resulting in a huge synergies, which is the reason for the success of Oaks, but also we see an' Oaks phenomenon This is also a business for many years a lot of thin hair 'a lot of participants in the industry issued such a sigh.
With the Oaks air conditioning into the top three, but also gradually began to complete from the manufacturing, quality and then to create a rapid transition in the product and industry strategy landing process, Oaks also completed the talent pool, technology research and development, channel innovation and other aspects Of the resource configuration, Oaks air conditioning future picture is also more and more clear and complete.