VR into the commercial entertainment market

Virtual reality has been regarded as the next wave of emerging information products; However, the two years of product cooling significantly cool, the market slow pace of development. Reason includes: product price is too high, the corresponding use of the environment, VR video content lack; Among them, the existing technology still can not completely solve the VR to bring the body's sense of dizzy, VR can not be an important reason for rapid development.

At present, the root cause of VR's dizzy is that the VR screen can not really deceive our brains.When the VR screen is not synchronized with the body action perception, the brain can not deal with conflicting messages, which can cause discomfort. Improve the screen update rate, resolution, reduce the screen distortion and strengthen the head action tracking function, and from the software to optimize the game or audio and video content, picture resolution, enhanced depth of field simulation to increase the real sense, to reduce the body dizzy.

Combined with excellent hardware and software technology and components of the VR products, in the early is bound to be high priced products, it is difficult to enter the general consumer market, coupled with VR is still a new product, consumer awareness of its limited application. The show and the 3C store set up VR experience museum, so that the general public to understand and understand the VR presented by the effect.However, the experience of activities is still not for manufacturers to create product revenue, coupled with limited by the experience of the environment, consumers may not really feel VR Good experience.

VR at this stage in the consumer market development is not easy, manufacturers will focus on the development of commercial entertainment market, after all, the general consumer home space is limited, there may not have to buy high-end computer needs and budget. VR hardware manufacturers began with large video game manufacturers , Well-known amusement park, stores and restaurants, etc., the establishment of exclusive VR Paradise, VR Paradise to become a new social entertainment, and customer groups not only to compete with gaming gamers.

In Europe and the United States since 2015, the Void, Zero Latency and other manufacturers, one after another in the United States, Spain, Australia and other places to establish a large VR theme park. The Void for the US start-ups, VR products to provide their own VR experience, and Japan's well-known game maker Bandai Namco also launched VR Park in July this year, VR Zone Shinjuku, the introduction of Nintendo's "Mario Racing Arcade GP VR" and other animation masterpiece, combined with large somatosensory devices to enhance the player VR experience. Set up VR Paradise in Taipei 's Three Creative Parks - HTC Viveland.

If you only provide a headset VR device and somatosensory equipment, watch a 10 to 15 minutes of VR movies, business model as the traditional 3D or 4D dynamic cinema, consumer demand is difficult to continue and expand.

The existing VR theme park in an attempt to strengthen the sense of immersion, multiplayer, wireless sensor devices and large-scale mobile and other elements to enhance the game realism and interactivity, such as: military shooting VR game so that a group of players can wear VR display, Wearing a somatosensory vest, sensor gloves, laser guns and backpack type VR computer, so many people battle, so that VR experience more realistic.With the virtual reality and real scene fusion, the establishment of a visible, touchable three-dimensional Fantasy World. Combining with the film is also a big way for VR to enter the theme park, Disney will work with The Void to launch the Star Wars theme VR game at the Disney theme park.

The real world and the virtual world to create a scene VR theme park, so that consumers through the wearing device to watch the virtual world in this virtual world, the player can explore with friends, fighting, into the enemy area, or to other stars Adventure, etc. Players not only in the virtual world interaction, but also in reality and friends together team work together, in addition to providing VR experience, but also enhance the entertainment and sociality.Although in the 90's VR and real combination Some VR experience in the degree of authenticity and security are qualitative improvement.

High-end VR products create a good consumer experience to segment low-end products; however, to cope with the number of million people in the theme park and the frequent use of the number of existing VR production costs, ease of use and durability In addition, the need for accurate perception of somatosensory equipment, it is difficult to meet the individual needs of differentiation, and the weight of existing devices also limit the use of ethnic groups and the use of time.

Such as children can not bear the VR computer, myopia wearing VR helmet has a focal length, etc. The industry is looking forward to through the combination of AR technology to reduce the existing equipment problems, and create a multi-entertainment and interactive experience, expand the scope of the game.

As with the existing amusement park, VR Paradise can earn multiple benefits such as pleasure, dining and surrounding goods.However, VR can successfully enter all kinds of theme park still rely on multi-party cooperation, including VR technology optimization, hardware components lightweight, Collocation, VR game content, etc. In short, VR into the commercial entertainment market needs from the perspective of the ecological system, combined with technology, video games, restaurants, movies, tourism and other industries, providing customers a good entertainment experience and create new financial revenue.

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