Set micro-network launched integrated circuit WeChat common number: 'every day IC', major news instantly released, every day IC, every day set micro-network, plot micro into! Scan the end of the two-dimensional code to add attention.
1, China has a major breakthrough in a giant: can roll up the phone came;
Can be folded, flexible, flexible display era has been gradually approaching .26, China's first flexible display production line in Chengdu to achieve mass production, breaking the foreign enterprises in this area of the monopoly, to accelerate China's mobile electronic products into the flexible display The pace of the times.
China's first production line of flexible display production line
It is the most advanced vapor deposition process in the world, which can produce 70 million flexible displays every year.
CCTV reporter Zhu Jihua: I took this is a flexible display, which subverts our understanding of the display, it is thinner than paper, and can be folded and flexible, perhaps in the near future, rolled up the phone will Into our lives.
The reason why can roll up, because the flexible display, no longer need a backlight, with a self-luminous material, through the power can be light display, display clarity, fineness and color of the bright even better than the LCD screen The
Before the world, only a Korean company can produce flexible display, often a screen difficult to find the situation, China's production line production, completely break the monopoly, will greatly increase the supply of flexible display. In the mass production ceremony, China has more than a dozen mobile phone manufacturers have got the first batch of display.
This flexible display, where the cattle where?
First is soft
This soft, in fact, can be understood as strong flexibility. That is, this display, can be bent and folded.
Second, is pretty!
This flexible display, with high resolution, fast response, high brightness, low power consumption, etc., can provide more beautiful, more clear high quality.
At the same time, the production line uses low temperature polysilicon (LTPS) plastic substrate, instead of the traditional amorphous silicon (a-Si) glass substrate, and the use of flexible packaging technology to achieve the display screen bending and folding.
How long is the roll up from us?
Than the paper can be bent, can be folded off the display production, and when we can use to roll up the phone?
Display, circuit boards, batteries, is the core of the three components constitute the mobile phone, but also determine the key to the phone can not roll up the reporter first came to a production of flexible circuit board business, business executives told reporters that the current domestic Produce flexible circuit boards with flexible displays, but they have developed samples.
Li Xiaohua told reporters that they specifically with the flexible screen factory has been started, will be put into operation in 2019. For mobile phone batteries, the reporter interviewed a number of enterprises, there is no mature technology, it is difficult to achieve a period of time rolled up. Mobile phone manufacturers, but see the compromise of the program.
Haixin communications company deputy general manager Ma Xiaokang: I think the phone is folded fold this phone, I think this phone will be very soon to be able to appear, because the screen technology is mature, then the battery and hardware board it has place to put, But I said, for example, pull or make more product form, it may be a need for a technology to iterate and update the process.
Ma Xiaohang that the iterative process takes about four to five years, then, the market will appear, subversion of the existing appearance, a wide variety of mobile phones.
2, Lei Jun: millet phone shipments have been over 70 million this year, the core is to improve the efficiency of products;
Set micro-network reported on October 28
Today, Lei Jun through a personal WeChat public account published a lecture article.It is reported that this is the 'China Green Company Alliance Round Table millet station' activities, visit millet enterprises have green company alliance more than 60 entrepreneurs, including the new hope group Chairman Liu Yonghao, founder of the Northern Lights Capital, Managing Director Deng Feng and so on.
Lei Jun also revealed that millet in September reached a single month mobile phone shipments of 10.6 million units, an increase of 111%. At the beginning of this year's mobile phone shipments target is expected to 70 million units, and now our shipments have more than 70 million Taiwan.
In addition, talking about the nature of the success of millet, Lei Jun that the essence of millet is to make every effort to make the product well, make every effort to improve business efficiency, there is no place to speculation. Millet starting point is not now how much I earn , But how do I do this thing more than expected.
The following is the full text of the speech:
First of all, I welcome the green company alliance entrepreneurs friends came to millet guest! We here are limited reception conditions, but our enthusiasm and reception of everyone's sincerity is full. Thank you today came to millet, take a look at us Home entrepreneurial company's growth process.
Seven and a half years ago, we are ten individuals, seven or eight guns, drink a bowl of millet gruel began to start. Millet just set off, put himself in the same conditions with Zhongguancun start-up enterprises, in accordance with the standards of entrepreneurs Because I think, do not return to the entrepreneurial mentality, is absolutely impossible.When the seventh anniversary of this year, seven of our partners to take a look at the entrepreneurial road, went to the office of the year, the results of the other side will not let us into, I think they really will not do Marketing. We can only take a photo in the downstairs.
We are lucky to set a series of miracles, the vast majority of luck, there may be 20% of our efforts.The mobile phone industry is the world's most competitive industry, a dozen people a small two and a half years to do China's first, the world's third. At the same time, we millet is the fastest revenue of more than 1 billion US dollars of the company, is also the fastest revenue of more than 10 billion US dollars of the company.We start from more than 10 billion US dollars of revenue only Less than five years.
This is difficult for you to explain the theory of economics and management, which shows that millet innovation far beyond everyone's imagination, that we have the Internet methodology is far ahead.
In 2014, millet's valuation of $ 45 billion. I thought for a long time, why the Internet company so valuable? The answer is because the Internet represents the advanced productive forces. 2015, I am also honored in the many millet and rice with the help of , Selected the United States Times Week, the world's 100 most influential people.
And then we have encountered great difficulties and challenges.Why do you encounter difficulties? Is also very simple, each will come to study and study, we have some basic skills without a solid rival, you only basic with him or close to him, your advantage Because at the same time, in fact, our turnover has maintained a positive growth.
And then let you uncomfortable what? Is this sentence, saying that there is no one mobile phone company in the world after the decline in sales can be successfully reversed.This is the truth, especially in the mobile phone industry, once the start to decline, basically 'Death channel', few people can escape.
In the second quarter, we grew by 70%, mobile phone shipments exceeded 20 million units.In addition, we generally only see the Chinese market, we in the past year also entered 60 overseas countries, in which 12 countries before entering Five, basically in the overseas market is full flowering.We know that we enter the Indian market, Samsung accounted for 30% of the market share, we only took one or two years to have reached the level of the match with Samsung. So I am proud to be able to succeed in reversing the sales of any mobile phone company in the world. 'This sentence is followed by four words:' except for millet. '
We reached a single month in September mobile phone shipments of 10.6 million units, an increase of 111% at the beginning of the year I said this year's mobile phone shipments target 70 million units, and now we shipments have more than 70 million units. It is hard to be able to achieve high growth after the scale of the business, but I do not care how much this year is growing, but how can we achieve more than 50% growth over the next three years?
Why is the millet to successfully reverse it? Essentially innovative. Mobile market competition is fierce, whether Apple, Samsung or Huawei, are the world's top technology companies, if the use of homogeneous products is difficult to win.
The first is the core of the technical innovation in early 2014, we are thinking about the future of the phone in the end what will look like, and finally reached a consensus: the future of the phone in front of all the screen, so our entire design ideas to the full screen direction Last year we released the millet MIX full screen concept of mobile phones, the first time leading the world trend.
Millet MIX released a year later, we got the IDEA Gold Award, which is jointly issued by the American Association of Industrial Designers and the American Business Week, is mainly reward in the design field of innovation in the history of IDEA 39 years, only rewarded Apple products are only the first generation of iPhone mobile phone won the award.Many people are not mobile phone industry, but also from the mobile phone business to see this thing on the impact of the whole world now Apple, Samsung, Huawei is in the promotion of a comprehensive screen, which is millet MIX on the impact of the industry.
The Finnish National Design Museum presents the collection of works, their collection of reasons: millet MIX, indicating that the future direction of mobile phone design, is a milestone works.Then there are three or four of the world's top museum also contacted us this year millet swept The world's top four design awards gold medal, the history we have done the first, this is our seven years through the results of all the designers together, is to put all the design level of China mentioned a high the height of.
We invited the industrial design industry's predecessor - Philip Stark, to do millet MIX design.Our company designers tell me that they are a child when the design of the textbook inside the case are Philip Stark Of the works, he is the originator of the design master this year we are out of the second generation of MIX Unibody all the ceramic, flawless, like Joan jade.
We are also challenging the world's strongest communications capabilities, the MIX2 global band supports 226 countries and regions of the network, is to support the global band the most mobile phone.
I have just used a mobile phone case to tell us how we in the technical innovation, product innovation and design innovation from top to bottom effort.Then, I came to introduce how we are in the business model innovation.
The core of the entire millet business model is to do everything we can to do a good job, and then systematically reduce the cost, rather than reduce manufacturing costs.Many people do when the product is wrong, the user wants to buy the product, not buy the promotion The first step in the millet mode is how to do the product well.
For example, rice cooker, rice cooker this problem I have studied. Japan's rice cooker is good because they are more advanced than we lead several generations of technology, mainly three aspects of technology: IH electromagnetic heating, 1.2 times the atmospheric pressure, gray cast iron 360 degree heating.
Rice home pressure IH rice cookers just released when I found a moment, when the domestic rice cookers have 965 kinds of IH rice cookers do 69, do not have a pressure IH. Therefore, many domestic claims that they are high-end Rice cookers, technically speaking, may have just evolved into Japan's first generation.
Why we can solve this matter? In the world to find the most powerful people inside. After retrieving a lot of patents, found that Naito Yi is the inventor of the pressure IH technology, we invited him to do with rice cookers in China, the old man said He wants to do better than Japan, sold to Japan.Therefore, my point of view is to find the world to find the best people to do this thing, the team is also the best team.
We are better than the Japanese rice cooker is that we have done every place and the adaptation of each rice, and very accurate. Large data show that Hainan people cooking the most soft, Qinghai people cooking the most hard. Is that our rice pressure IH rice cookers are also shelves in Japan, the price is much more expensive than the domestic, but in Japan is still the cheapest.
Many people think that the consumer upgrade is getting more expensive, I think this is a no return, we can not in the existing circumstances to improve efficiency and provide better service, so that you can survive in the future competition. I remember when the millet mobile power release, peer told me that the entire charge of the industry's sleepless nights. Today, the level of the entire consumer treasure industry are up.Therefore, the consumer upgrade is not selling more expensive, but the same The price can buy a better product.
When I was doing the product, I thought that in addition to the functionality, millet also put the design and quality are included in the category.We are talking about the quality of things is bad, we are not only concerned about it bad, but also concerned about it looks good, We understand the product has been with the understanding of the traditional industrial era is not the same, millet every product is designed very beautiful.We pay attention to the design and attention to the user experience beyond everyone's imagination.
Our products really do very carefully, the attitude is absolutely very serious. In doing the products, are trying to price the product to the extreme, and then through large-scale sales to reduce costs.When your amount is large enough, You find that the cost of research and development is also reduced.I am the total cost of R & D, but my model number is small, the amount of large sales, the cost of each product will be very low R & D. Reduce the number of models will bring all aspects Of the savings, such as maintenance costs, storage costs, marketing costs, etc. will be all the sharp drop.You go to our millet shop when you will find that each type of goods are actually only one or two models.
I have a leadership and said that I would like to spend five years to drive one hundred enterprises to make the transformation and upgrading of the manufacturing model.When the millet came in, the entire Chinese mobile phone industry has improved.We do not think we came in to rob the business, No, if you do well I will not do it.
When a phone done, if it is 2000 dollars cost, how to sell the price to do more than 2000 dollars? So I opened a platform for their own business - millet net, zero channel costs, and zero advertising costs I am convinced that if the product is not good, a lot of costs will be wasted in the middle part of the product is a very strong penetration.It is with such a determination, we set up a sales platform, online millet mall And is a commodity mall, under the millet house and millet shop.We are China's third largest business platform, is also a new retail company.This is what I talk about the Internet thinking is very important point: the ultimate.
This is not enough, there is no suitable profit, then the shareholders are not happy, investors are not happy, the staff is not happy, the boss is more unhappy.Therefore, for us, the Internet value-added services and revenue is our key to the core of the Internet is Cross-border integration, user-centric, I have users, as long as the user needs, how we cross-border integration, this is the key to the entire business model.
Millet business model is very difficult, how is it implemented? We do a focus every six months, every six months focus on one thing. The whole business model like a whirlwind is the same rotation, the more rotation, the stronger the strength Everything is in this model for the extra points.We are absolutely not allowed to dry things, so we use the cyclone map to explain our business model, each business unit must be user-centric, must Give millet brand points.
Millet is really a new species, you said millet is a mobile phone company, it is certainly, but at the same time is the mobile Internet company, is also a new retail company. Moreover, including the Internet financial sector, millet, the size of the entire Internet business has been Very large, we are very high.We are a cross-border integration of the new species, the hardware, new retail and the Internet organically integrated together, we put this model is also called 'triathlon'.
When it comes to new retail, I think the millet's core ability is the most efficient way to sell things.If there is no one, you want to do a good job is impossible because of raw material manufacturing costs, R & D cost, market Cost, advertising costs, sales channel costs, etc., each layer is a fixed cost.Only the cost of manufacturing you can control, want to maintain profitability, we must compress the manufacturing costs, the product will be getting worse.
Then I tell you how to do millet house, we now more than a year to open 219 millet house, plans to open within three years to a thousand stores, November 5, located in Shenzhen Nanshan District Vientiane heaven and earth Shopping malls of the millet home flagship store will be a grand opening, with 2 floors a total of 650 square meters of area.We recommend to go to Shenzhen when you can see a layman to do what is the retail store look like.
Millet home in the early stages of development, we are basically selected in the rent is relatively cheap place, then we step by step to add confidence, the future of our shop location will be getting better and better, and now the shopping center of millet brand recognition Higher and higher.
Millet home has two business indicators so that I am very proud of: the first indicator is Ping effect, we each year to do 27,000 yuan per square meter of sales, the world's second real efficiency; the second indicator is the cost Rate, we have been controlled within 8%, is to sell a hundred dollars of things as long as 8 dollars cost.Many friends went to millet house, with my comments, said only one shortcoming, too many people. Asked why the fire is actually very simple, that is, the product is good.
In the past year, millet has also done a lot of innovation in management. I experimented with a very exaggerated management method six years ago.We called to KPI, go to title, to manage. I used to manage the company for 30 years, Extremely complex management methods are used, strong KPI management inside the side effects is very obvious.
I try to start running millet at the same time want to try to manage innovation, we must see in the end what way the management is the best.Then, I further think: what kind of people do not need to manage?
First of all, this person have the ability.Second, this person must have a high sense of responsibility, do not need you to manage. There is a heart to have infinite power, that is, he wants to like me, want to change this society, You do not need to applaud him, do not need to cheer, do not need to stimulate him.If you can find such a group of people, your product will be able to do very well, do not need to control them. Then our distribution of benefits Mechanism is reasonable, so I tried such a completely grasp the nature of the management model, is to find a competent, responsible, self-driving force of talent.
Last year in May, I began to direct the Department of mobile phones. Before we basically do not sort out the organizational structure, how to do what I do.I first straighten out the organizational structure, then people are equipped with. Then this year identified three key tasks. One is to start to pay close attention to quality and we attach great importance to the quality of the user to buy a thing online, in case of flaws, how will they do? Traditional sales model as long as there is a problem, the consumer back to the store for a finished. And we have a problem here, the user will choose in the microblogging, in the circle of friends in a circle after the complaint.Therefore, the entire millet on the quality requirements are much higher than the traditional from the beginning of this year, we hold a very big determination , The quality standards, goals set very high.We have a talk in the internal, is to use the quality of iron boxing defeated opponents this year, our quality is very fast, and even several phones are close to zero repair.
The second priority task is to deliver, we are often out of stock, and even we are said to be hungry marketing. I really do not know what is hungry marketing, a product popular users will line up if a product is unpopular, simply can not Hungry marketing this year we have made great progress in the delivery, but there are still more serious problems today's market so much, we are still in various areas of complaints out of stock.The last task is to keep the engineer culture and innovation Ability, millet now learn how to be able to achieve the integration of production, supply and marketing, how can the quality done beyond the user's expectations.
In short, I think millet before the management of innovation to go a little too, today in the recovery, looking for a balance point. Now talk about millet's success is too early, millet business path has just begun. The entire fine management Thinking and adjustment is the beginning of last year, I guess also have to adjust a year or two, will find a best balance.
I used to do software, do the Internet, do business and do investment, I have never done hardware .40 years old, I think our domestic things do not good enough, I belong to that perfectionist, I said I Can do a good job, I do for you to see if I think if one can make a work of art, the transformation and upgrading of China's manufacturing industry is definitely a huge contribution.
I think that the secret of millet is essentially to make every effort to do a good job of the product, make every effort to improve business efficiency, there is no place for opportunistic. Millet starting point is not now how much money I earn, but how do I do this thing Super-expected. This is not the same as the idea of others, may do a lot of products for the user to do, or for the dealer to do, in order to do the turnover, in order to do profit, I do for myself, I Hope to be able to do more than expected, then I dig hollow ideas how to improve efficiency, can sell more than the user expected.
I am here to introduce, thank you.
3, millet executives explain the inverse of the 'card': how to get out of the low tide and then bolted;
Millet clan
And Jinshan even under the clothing is neat or not the control of the Lei Jun is very different, millet era, Lei Jun's choice is' seeking common ground].
Beijing Qinghe area, big orange bottom of the 'MI' office building there are six as the stars scattered at the door from the door there is a big orange 'MI' word stands in the colorful city building not far away, millet general manager of the first floor of the office building Front desk, booking visitors only need to produce long ago sent to the phone on the booking code, you can enter the appropriate department, the first floor of the left hand side into it, is to accommodate a few hundred people station office area, which is millet international department , Since 2016, this sector opened the millet international road development of the sudden era.
Wang Xiang's office is on the left hand side of the team's open office area.He is senior vice president of millet, the main internationalization just one year.On October 11 less than 9 o'clock in the morning, he arrived early in the office, which is the president only Of the independent office, other staff in the open office style, reflecting the Lei Jun on the internal management model selection, organization flat, which has been praised by the outside world, especially in 2014 millet reached a peak of development, a large number of The research institutions regard it as a biblical business management.
Like drinking tea for 10 years of Wang Xiang, before the start of work, will be a cup of tea for their own, smell the fragrance of tea, slowly put a cup of tea, 'before I only drink Coke in Qualcomm, or Plus ice, and later physical reasons to change the tea, millet work in the very fast pace of the case, the tea seems to have the spirit of the role of decompression, 'Wang Xiang said.
Wang Xiang in June 2015 formally joined the millet, that he was senior vice president of high-global and Greater China president, and look at the foreign executives in China can sit in this position is very few people, Wang Xiang is big Of the transnational corporations in the only local education to do this position for the outside world to his sunny boy's name, 70 after the Wang Xiang single received, laughing, 'hope is it.'
He said that in 2010, because of working relations and Lei Jun get to know, as the field of mobile phone chip leader in the field of suppliers, Qualcomm is the object of various mobile phone manufacturers sought. Millet just started when the Chinese cottage mobile phone flood period, 'when I was responsible Of the Chinese team is only one or two hundred people, but to face thousands of mobile phone companies in China, Qualcomm's profit model is to provide technical support to customers, which is not selling products so simple, it can be said that often technology to a business, another business We can not get our support, 'Wang Xiang said.
Starting millet phone 1 and 2 will be able to use the high-pass chip behind, Lei Jun and Wang Xiang in 2010 for the first time to meet, and Lei Jun Wang Xiang to bring the 'most special entrepreneur' impression is not unrelated, 'he gave me On the two hours of class, 'Wang Xiang recalled the scene when the smile, and then bowed his mouth a mouthful of tea.
Lei Jun to Wang Xiang 'sermon' how to start a business, what is the core problem and how to solve, and so on, Wang Xiang Lei Jun's business model is amazing, 'he and any one entrepreneur is not the same, was very excited, although do not know Can be made, '' his ideas and logic even with the implementation of today's millet is no different, 'Wang Xiang October 11 in his as simple and elegant decoration style of the office, 7 years later look back , He is more surprising where the place is here.
At that time, Wang Xiang did not know, Lei Jun to his 'sermon' time is short enough, in 2009 to pull when he was vice president of Google China Institute of Lin Bin to do millet, often a coffee bubble is a five or six Hour, and later Lin Bin recommended to Zhou Guangping, Huang Jiangji, Hong Feng and other founding team of many cadres, 14 individuals founding team, there are Lei Jun and seven co-founder, there are six engineers, Lei Jun to each person ' Siege ', and millet inside the name of KK Huang Jiangji in Zhichun Road, a cafe is about four hours, in charge of the ecological chain of Liu De early should be invited to join the millet, Lei Jun and he also talk from 4 pm to 12 pm, And Li Wanqiang and Wang Chuan is a Lei Jun old colleagues, one is Lei Jun years of friends, and sometimes in order to ask a product manager Lei Jun to talk about a dozen hours, but also talk about many times, Lei Jun and millet A round of investment institutions morning Xing capital Liu Qin continued phone number of hours, until the battery light ... ...
Millet in the first half of this year launched the "millet ecological chain war notes," a book that Lei Jun has studied the success of Alibaba's story, he believes that there are three factors - must choose a huge market; recruiting the world's talent; This seems to be millet has been practicing the path.
In the eyes of Wang Xiang, Lei Jun is a thinker (thinkers) .A few years ago to step on the Internet and smart phone outlet millet limelight no two, Lei Jun proposed 'pig theory', 'triathlon', seven words tactics , And later to mention 'new domestic goods movement', and then intelligent hardware ecological chain layout methodology, the new retail era of 'efficiency first' and so on.
And Jinshan even under the clothing is neat or not the control of the Lei Jun very different, millet era, Lei Jun's choice is 'seeking common ground,' Lin Bin had talked about similar words, that is, a few co-founder of the tube of their own one thing, Need to help each other to help each other. This is similar to eight people surrounded by wolves, Lei Jun in the middle of seven people to make decisions to do the command, while the other seven people are responsible for the general policy of the random response to their own wolf kill.
Acquaintance pattern
Wang Xiang and a lot of people who know Lei Jun Lei Jun special 'prudent', including angel investment, there are set up millet when the formation of the team, and later the layout of the ecological chain of the field, are acquaintances.
In the millet, personalized by acquiescence, has been known as the media most of the product feel Xia Yongfeng in 2013 to join the millet, 'join the millet when I told Ray, to millet is to experience the line of business, I will go back later Reporter's' 80 after Xia Yongfeng quite wayward, he started in the millet from the product manager, now is the vice president of millet ecological chain, the original intention has not changed.
Lei Jun almost every year and seven co-founder of the photo, wearing the same cultural shirt, Lei Jun or station or sitting or leaning, between the three or four people, which became a millet culture, regardless of investment or business, Lei Jun are Acquaintance model, which makes him because of their familiarity and understanding and trust each other, less communication costs, and through huge sums of money with well-designed corporate capital structure to ensure the rapid development of the company at the same time, Lei Jun and founding team equity Not being diluted too much.
In the early executives of the team building, looking for those ideas consistent, there is an entrepreneurial heart.As the millet 7 co-founder of the only president, Lin Bin two years ago, a speech said in the Lei Jun 'sermon' , 'I sold Google and Microsoft stock', all into millet.
Millet was founded early, has been 996 work system, that is, work for 6 days a week, 9 am to work, 9 pm get off work, work 12 hours a day.
Has been born for seven years, after five or six rounds of financing millet, in order to avoid being asked to do too much performance, learning Huawei is not listed, last year Lei Jun said at least 2025 years ago do not consider from the beginning of millet to do 'Chinese apple' Lei Jun fans also have a 'Rebus' title, to learn Huawei's not listed, etc., which are supporting the Wang Xiang said the total 'strong learning ability' and even the creation of seven years valuation of tens of billions of dollars , Millet is still relying on external financing to solve the problem of follow-up development funds.
Wang Xiang told reporters, Qualcomm is a mature enterprise, millet is a young Internet company.
Lei Jun October 9 in Sina microblogging said that for many years did not stand on the coffee table on the meeting, and today went to the millet in Nanjing R & D center, opened an employee meeting, this meeting, a very strong entrepreneurial atmosphere. With a standing on his coffee table with the staff exchange of the scene in the Lei Jun microblogging or public speech can be seen everywhere, his millet 'entrepreneurial company' attribute stressed.
At the time of creation, the company called the 'millet' is not called rice, Lei Jun that the rice is too high tune. Lei Jun is considered a 'high-profile low-key', Lei Jun almost every mobile phone new conference will personally speech, Humor 'plus he frequently for the new site, to bring him a more high-profile impression.
Today, millet is no longer seven years ago, 14 employees of the start-up companies, has long been removed from the Zhongguancun Silver Valley Building, is now the Qinghe area with six office buildings, a total of 14,000 employees of large enterprises.
However, as early as July 2015, Haidian millet science and technology park began to work, 8 210,000 square meters, was expected to be completed after 3 years. Millet insiders told reporters that the end of next year, millet all the departments have to move to this Park to go, Jinshan also moved in the past.
Millet headquarters of an employee to the Economic Observer reported that most of the current team mainly concentrated in the MIUI system and millet electric business two blocks, MIUI system roughly more than 1500 people, millet net has more than 7,000 employees, millet ecological chain sector About 500 people, the International Department of about a few hundred people, the remaining less than 5,000 people belong to several other plates, and some departments are still on the road to expand the team soared.
July 10 this year, Lei Jun in its Sina microblogging revealed that millet has begun a new wave of high-speed growth, an urgent need for thousands of engineers!
Lei Jun hope that their own efforts to drive the entrepreneurial mentality of the mobile phone giant elephants can dance business too little, he must ensure that enterprises in the rapid expansion of the road, will not become inefficient, arrogant corporate image.
In March this year, some people in the middle of the night at the Indian Delhi airport occasional Lei Jun, and captured a back. Millet confirmed: it is really Lei Jun, the photo he alone went to Delhi, only a shoulder bag, quietly walking.
Lei Jun is the 2017 Forbes China Rich List ranked No. 10 of the rich, but he usually work late into the night, eating lunch, sitting economy class, Lei Jun past experience so that he made such a choice, he saw that many entrepreneurs once To a certain extent began to expand. 'Live five - star suites, sitting first class, which is why rich second - generation entrepreneurs are often easy to fail.
'I am an eagle, I want to fly higher', August 29 a few days ago, wearing a T-shirt, jeans with sports shoes Lei Jun, back to high school alma mater site turned, in the simple and narrow classroom, he See a lot of children in the summer tutoring, this blackboard above the inspirational slogan seems to let him quite pay attention to Lei Jun in the early 80s of last century three years of high school career will be spent here.
Lei Jun where the Mianyang middle school early renamed Xiantao middle school, also moved to a beautiful new school to go, but 'back home, I prefer to go to the old school,' Lei Jun in his 15.24 million fans Sina microblogging Say.
7 years, millet executives have some adjustments, but the overall stability, the biggest adjustment is exposed in September this year: the head of the supply chain co-founder and vice president Zhou Guangping's departure, however, millet official response, said week But also responsible for the millet exploration laboratory; and the second in January this year, hired from Google for the internationalization of Hugo Bala (Hugo, Barra) left, former Sina editor-in-chief, millet vice president Chen Tong last October, On the other side, before leading the millet marketing system, in December 2014 announced the closure of Li Wanqiang in January 2016 return to millet, 2015, Qualcomm China president Wang Xiang joined millet, since last May Lei Jun personally grasp the supply chain, Executives, purple rice technology Zhang Feng in the side to help.
Wang Xiang and a lot of people who know Lei Jun Lei Jun special 'prudent', including angel investment, there are set up millet when the team, and later the layout of the ecological chain of the field, are acquaintances, 'mine always do any Things before, will be through their own research and thinking, their full grasp of all through will do, once done very focused, 'Wang Xiang said.
Another example is, in April 2010, millet company's predecessor 'millet studio' was established in August the same year the first edition of MIUI began to close beta. At that time the outside world did not know Lei Jun is the founder, but angel investors, Until a year later on August 16 launched millet phone 1 Lei Jun was known for millet is his founder.
Different point of view, Lei Jun who have a multi-faceted, the outside world Lei Jun, as if the old red, like microblogging, live broadcast, on the B station ghost town, enjoying themselves, IT circles who said he was' Zhongguancun model workers ', Rice flour eyes he is screaming' Rebus', Lin Bin and other colleagues in the eyes of his' demanding high to near harsh ', the partners eyes he is' with the king', on the parts Down to the unexpected to the electrical and daily necessities, can not buy the goods of the consumer jokingly called him 'monkey king', was gathered time (YY) chairman, is still its largest shareholder, he is B station The largest investors in 2010 to create the millet technology for five consecutive years of financing five rounds, the fifth round of the huge valuation of 45 billion US dollars in front of Ma Yunfeng Fund impressively in the column, after two years of 'make up' adjustment, this year July 26 announced a number of overseas banks to provide one billion US dollars of three-year refinancing for new retail and international, ecological chain and so on.
At present, millet in the hands of the cards have: millet phone, TV, router three categories, MIUI operating system, cloud services, game center, millet finance, millet electric business, millet intelligent hardware ecology, millet Internet content ecology, Just marketed millet chip.
Go to the sea and the countryside
Wang Xiang came to millet after the first thing is through the acquisition of patents and patent applications in two ways, the formation of a patent team, quickly put the millet in the overseas patent complaints pit to fill.
Millet in the second quarter of this year, mobile phone sales to achieve 23.16 million units, an increase of 70%; in September this year, millet phone sales in a single month over 10 million units, but earlier, this data has undergone a wave of low prices in the Chinese mobile phone manufacturers Of the qualifying, 2016 millet from the first fell to fifth.
Now, millet phone counterattack under the millet has begun a new wave of high-speed growth, the original Lei Jun mobile phone sales this year is expected to 70 million units, and now Lei Jun is expected to reach 90 million units sold. This two months Sina microblogging record Lei Jun most of the trip, from Indonesia 7 days study, to Henan four days to the countryside, held in the home of the supplier conference, and sometimes from time to time for millet overseas authorized stores and domestic retail stores. Tencent penguin think tank in the release of the In the new era background, Lei Jun quickly made a new choice, the new era of China's science and technology development of the Internet, Go to the sea and the countryside.
2013, Lei Jun made a choice in advance, one side is to open the international and IoT era of intelligent hardware eco-chain layout, the other side with the intention of research and development of their own chips, from Google dig Hugo Bala (Hugo, Barra) is responsible for International cooperation, responsible for industrial design and supply chain management co-founder and vice president of Liu De, with Xia Yongfeng and others to do the ecological chain. 2014, pine fruit electronic set up in September 2015 millet began to prepare the line under the retail store construction, Haidian in the contemporary mall opened the first store, the store also carries after-sales service, until February 2016 millet opened its own own millet multicolored city shop, this is pure sales of the store.
In Jinshan's experience, so that Lei Jun angel investors and entrepreneurs to do millet, all the choices are stress 'homeopathy for the', 'pig theory' hot spot has declined, but he has almost all of the choices in this foundation On the make.
But also Lei Jun look at the time, millet new retail layout or later.Only the sales volume of 25% of the Internet sales model bottlenecks in 2014, Alibaba layout line under the retail signal, millet and Lei Jun no keen sniffing To, but to be submerged in the joy of victory.
Millet mobile phone sales in the first four years are soaring, sales in 2011 30 million units in 2012 sales of 7.19 million units in 2013 sales of 18.7 million units in 2014 to 6112 million units, and sometimes infinite scenery. But the 2015 sales of 8000 to 100 million mobile phone plans to fall, only sales of over 70 million units to keep the first position in the Chinese mobile phone sales, and 2016 millet from the first drop To the fifth, sales of 41.5 million units.
2015 millet mobile phone business has been a serious challenge, the outside world emitting a variety of singing bad millet voice. "Millet ecological chain war notes," a book revealed that in 2015, Samsung mobile phone out of high-end products market, Huawei successfully fill its market Status of the rapid rise, and the lack of high-end millet products, missed the opportunity, and OPPO, under the channel under the channel on the three or four lines of the city's coverage is indeed strong, three or four lines of urban consumer groups is the root cause of their market outbreak Small rice noodle channel from the beginning of the building, but also take a long time to make up, these are from external factors.
The book is also analyzed, the internal reason is the first half of 2016, the supply chain is not smooth, leading to the new models can not keep up with sales demand, market competition is very intense, consumers may want to buy millet 5, but millet production did not follow On, causing consumers to buy other brands, making millet lost a lot of opportunities.
Wang Xiang is the year to join the millet, he recalled that although the millet encountered some problems, but Ray Ye Hao, I Ye Hao, that millet fundamentals no problem, as long as the mobile phone supply chain and internal business management Well, millet is no problem.
In 2016, Lei Jun chose to let the millet slow down for many years, supply chain make up and internal structure adjustment.Energy chain on the slow investment, combing the internal organizational structure, the official release of rice brand, and product category planning and combing. Adjust the marketing strategy. Supply chain Lei Jun personally caught.
In the early years of millet and Qualcomm in the majority of cases to maintain a good strategic partnership to get Lei Jun recognition, Qualcomm in addition to millet phone 3 and millet came out of the rift, the Wang Xiang came to the millet , Coupled with the huge purchase of millet holdings, Qualcomm and the relationship between millet again warming, to 2016 almost all millet in the high-end mobile phones are using Qualcomm chips, and millet phone 6 also achieved the world's first equipped with high-pass Xiao Long 835 chip Mobile phone this year millet undefeated case, Qualcomm and millet relationship is still heating up.
Last year in July, Lei Jun personally led to visit Samsung, this year on October 13 to open the annual millet supplier conference, Lei Jun also Qualcomm, Samsung, Sony and other suppliers of these big guys were pulled to his hometown of Hubei Xiantao City The
Now, Lei Jun opened his 'once wanted to clear, on the way forward'.
Lei Jun recently called millet 'is not in the open millet home, is in the open millet home on the road', the latest new retail era, a rural Internet war has quietly opened.
August 17 to 20, Lei Jun spent four days to visit the township of Henan and other regions, including Luoyang, Nanyang, Xuchang and Zhengzhou four cities, Yichuan, Ruyang, Zhenping, Tanghe and Fangcheng five counties, and more than 10 A town, there are five millet house .In the meantime, Lei Jun and an age of about five or six rural mobile phone sales female boss sitting together to chat pictures, people faintly feel Lei Jun on the rural market ambition and sincerity.
August 20, Lei Jun held in Zhengzhou millet 'Henan Congress war' start meeting, the Henan retail channel business close to 200. This time not only the city, county and township level dealers, they can take To the direct supply of the spot in the store sales. Lei Jun Jun army war shows its important pilot significance. Once the success may be copied to other parts of the country.
The first mobile phone industry research institute recently released in June China's best-selling mobile phone market analysis report shows that millet online channel sales ranking has risen to 7. At present, millet new retail channels are mainly millet flagship store, millet Home, millet house authorized stores, stores and shops, and several other types of self-owned, he has self-employed, he has his camp and other models of cooperation.
As of September 16 this year, millet in the country reached 189 stores, covering 26 provinces, 135 cities (including Hong Kong, Macao and Taiwan) (which stores 26 provinces, 48 cities).
Many dealers told the Economic Observer, millet to the profit margins are relatively small, and because the millet can bring people and sales scale, which is willing to do millet shop to consider.
Millet on the domestic retail store is the goal of the next three years to open 1000 stores.Lin Bin in the domestic tour around the barter negotiations, responsible for the international department of Wang Xiang 'half of the time in various countries fly', Lei Jun's goal is still overseas The same is very large, the same is three years, overseas to open 1,000 authorized stores, mainly with partners to build.
2010 is quite recognized Lei Jun entrepreneurial logic Wang Xiang, five years later to join the millet 2013 millet began to test the international water, by 2015 its international strategy is more clear, 'millet internationalization coincides with the time.' Wang Xiang said . International Although the first two years to go the ups and downs, the patent is one of the factors.Wang Xiang came to millet after the first thing is through the acquisition of patents and patent applications in two ways, the formation of a patent team, quickly put the millet in overseas patents V.
Today, millet not only and Qualcomm, Microsoft, Nokia, Intel and other companies conducted a patent cooperation, some Japanese and Korean companies have contact, 'Up to now, millet patent more than 18,000 patents, access to more than 4800 patents,' Wang Xiang Said: 'I officially pulled up the team to do the international one year, I remember the first time to Russia in November last year,' Wang Xiang frankly.
Sun Yibiao said that today's millet in India's pursuit of the degree, similar to Apple's year when the market into the Chinese market. Millet October 25 disclosure data show that millet India smart phone sales exceeded 400 million per month, once again break the record .2016 millet in India The market income of more than 1 billion US dollars.
The data is based on the action, millet in India's first millet house has opened in June business, and in July, millet in India's 500 service center is also officially opened.
Wang Xiang said, 'thunder' in the past two years in the Indian market spent a lot of energy.
Wang Xiang that the face of the huge overseas market must be 'clear-headed, not greedy', India play similar to China, the first line after the line, while Indonesia is looking for partners online, local production model, Russia is also the first From the line to start the model, the various places of play are not the same. 'Over the past year, we have established 120 millet authorized shop overseas, thousands of counters to do millet products, almost ran more than 20 countries and regions , But this is from the 1000 authorized shop goal is still some distance ', Wang Xiang said.
The layout of the ecological chain
Xia Yongfeng said that this model is to study through Google, Apple, facebook and other investment cases, reverse thinking to develop a new play.
In the "millet ecological chain war notes," a book, millet co-founder and vice president Liu De frankly, 'millet ecological chain will not collapse', he had even dreaming about millet will not collapse, 'often People ask, your model is very good, but how to manage ah? There are countless people reminded me that the interests of each company is not the same, so it is easy to collapse. 'Finally, he concluded: the most likely to collapse what is it? It is a catastrophic consequence of the emergence of significant quality problems and the continuous emergence of different companies in a moment, and if there is no such problem, the possibility of a crash is very small and almost zero.
A mobile phone manufacturers product control aspects of the president told the Economic Observer, millet these two years to millet mobile phone and millet ecological chain product segmentation is very good, so even if the ecological chain exposed product problems, will not involve the millet phone up, This is a very good practice.
As a veteran in the mobile industry ups and downs for 15 years, a mobile phone manufacturer CEO told reporters that at present, the size of millet, China's manufacturing enterprises are willing to cooperate, including the supply chain this.
Whether it is not from the capital market to consider, single from the single-store profit and the line under the slender line, I think this depends on whether the millet eco-chain products are accepted by the people? , After all, millet mobile phone online share is much higher than the line, millet may not need to open up the terminal market for this purpose.
Responsible for the ecological chain product planning Xia Yongfeng has a pair of 'prick' of the 'poisonous eye' and merciless 'poison tongue', the ecological chain of the first floor of the meeting room are 'with the word' name, summer is out of this experience Is not good, the name is a variety of months often confusing, affecting efficiency.
Ecological chain sector structure is a broad ecological chain and the narrow part of the ecological chain, the two names are Xia Yongfeng from the 'I think particularly cool, a bit like general relativity and special theory of relativity,' broadly under the ecological chain, including narrow ecological chain, The narrow ecological chain includes the product department, the project management department, the product control department, the ID department, the design department, the production planning coordination department, etc. The flat organization structure, take the product manager's front line decision way to help the ecological chain enterprise research and development products.
We have spent hundreds of years to invest in 100 companies, the total expected 5 years ahead of the year for a year, we will enter the ecological chain next year, we have a few years ago, we will enter the ecological chain 2.0 era, there will be more action, there will be updated play, 'Xia Yongfeng said.
Xiayong Feng joined millet that year, millet sales of 18.7 million mobile phones, tax sales reached 31.6 billion yuan, completed the D round of financing did not disclose investment institutions and the amount of the valuation of 10 billion US dollars, four years to achieve the Lei Jun The first to create millet when the 'do a tens of billions of dollars of the company' dream.In the same year, Lei Jun decided to let a team of dry rows of antioxidants ecology chain. By 2014, millet valuation has been 45 billion US dollars.
Xia Yongfeng recalled that when we initially wanted the ecological chain team to reach 20 to 30 people can, and did not expect the team scale now expanded to 500. And outsiders evaluation of our ecological chain system like a 'hardware talent black hole', attracting the global industry Of the top talent, such as Google, Apple, facebook and some other talent, the strongest no way to replace the talents have also joined the platform companies.
The first year, the ecological chain sales of more than 10 billion yuan, the second year of 2015 is more than 50 billion yuan, 2016 more than 100 billion yuan, 2017 target is 20 billion yuan, the second year of 2015, Geometric growth.
"Millet ecological chain war notes," a book shows the investment millet ecological chain pioneer dimension of the goal is: to keep the millet brand of heat, to provide sales of water support, increase the imagination of millet space.