October 26, to 'fiber-born noble for love and life' as the theme of the brand upgrade strategy released in Shanghai, Casa Di to build the industry's first clothing care center - 'cloakroom + laundry' clothing care model for the global Release, for the high-end family presents a new cleansing solutions to achieve from the care to the drying, ironing the full range of care, the achievements of Casa dei fabric care art, a measure of the distinguished elite of the new logo.
At present, high-end clothing care generally depends on the professional laundry, washing to the user life caused by a lot of inconvenience, not only a waste of financial and material resources, and the existence of clothing cross-infection and other health concerns and fabric damage risk; and today, Clothing care center, can provide users from the wash to the drying, ironing the whole process of service, whether it is cashmere or silk, can be completed at home, for the first time from the laundry to the cloakroom between the one-stop wash experience.
'Wash care, drying, ironing' trinity: a hundred years of nursing industry 'fabric care' era
When the consumer upgrade to promote human consumption and living standards, high-end fabrics gradually become homemade clothing, but also produced a fabric is too delicate and difficult to wash the pain point, Casa Di to 'cloakroom + laundry' mode for the first time from the wash to the bake Dry, ironing the whole process of care. 'Washing', that is, relying on Casa De washing machine to achieve fiber-level care, the RFID forward technology applied to the field of care, in-depth interpretation of each of the active fiber, custom fiber-level care The program; 'drying', that is, relying on the first set of high-end bag dry card combination of fiber promise for a variety of fabrics to provide steward-level drying service, deep care fabric smooth texture; 'ironing', that is, through the Belgian ironing machine to expensive Clothing to be meticulous care.
Reporters on-site interview to understand the way, high-end users dressed in a dress to wear a cuff, trousers will appear folds and smell, and then wear only when the wash, and now the cloak has a Casa Dili washing machine, dryer, Fabricare ironing machine To a lot of trouble. Another user is that Casa Dili to the user is not a product, but high-end life.
'Gemini cloud + fiber see': innovators to open a new way of life care
The traditional era, the definition of high-end is given by enterprises, and now the times of the times, users continue to iterate the diversification of demand to become the highest definition of high-end standards.From the majority of enterprises still stay at high prices, gorgeous appearance 'fight high-end' tradition Stage, Casa first to introduce new, to 'Casa Di logic' to develop the era of innovation model.
In the high-end cloakroom, the elite users to attend the banquet and other life scenes wearing suits, dresses, shirts, etc., there is difficult to machine wash clothes, fiber easy to break the problem, even a professional laundry is difficult to do care. , With the GUCCI wool scarves, for example, elite women frequently attend business dinner, dinner and other social activities, often need to wear scarves, but the wool is not the same as the United States, the United States, the United States, the United States, The fiber is thinner than the hair, hand washing fiber fracture is obvious, but the fiber see the soft fiber after the barely no change, such as the use of 'platinum' known as the Egyptian long-staple cotton made of high-end shirts, as high-end people attended the banquet Life scenes must be, hand washing will seriously damage the fibrous tissue, and Casa Dili was able to wash as new. With 100% silk silk pajamas is also true, silk contains 18 kinds of beneficial amino acids, can enhance the surface Skin cell vitality, promote skin cell metabolism, fiber see super soft program auxiliary silk detergent, can restore the fabric luster and soft feel.
In the final analysis, this is due to the world's first identification of clothing things networking fiber see the washing machine, equipped with physical identification and fiber-level care technology 'clothing custom custom' exclusive care program; double child cloud is equipped with a machine binocular design, To meet the needs of the user partition of the high-end appeal. Demand to determine the market, it is due to the upgrading of high-end user life and consumer awareness of the upgrade, the birth of the industry's first Casa Dili clothing care center, redefine high-end life.
From the 'outside to the home', Casa Di will be clothing care from the professional laundry 'to the' family cloakroom, tailored for high-end users a set of professional system of all-round care program.As a 10-year high-end home appliance brand , Casa Dili adhere to the 'from 0 to 1, to achieve subversion' concept, from the start and lead the way to the original high-end care to the original fiber-level care to create a soft wash, and then to today's care, drying, ironing trinity fabric Nursing Center, Casa Di constantly iterative innovation, in the creation of high-end sets of home appliances at the same time, more redefine the connotation of high-end life, which is the responsibility of the global high-end leader, is the industry healthy long-term development of the brake engine.
