Many people do diatom mud business, are starting from the agent to start, from small to do, the typical is the husband and wife shop! And the beginning of the shop, many stores will be because there is no network, coupled with the lot is not familiar with the cause of business almost To what money, here is a representative of a well-known diatom mud brand stores, this store only a few dozen square feet, but the annual sales are up to tens of millions.
Start the operation of this store is a very traditional model, is to find a well-known diatom mud brand, to be a proxy, and so have a network of people to do the market began to make money, and the same is not far from the diatom mud shop , Is a representative of the well-known FMCG stores, this store is to do the wholesale business, they have their own distribution vehicles, people are loaded every day under the distribution, a year net profit of millions. Out of the same business, FMCG store business is hot, and do diatom mud shop began to business is bleak.
Ask the diatom mud shop owner, do you have to do marketing activities?
The boss said no, if the manufacturers have activities to support, they followed to do a little, and if the manufacturers do not have promotional activities, then they themselves will not do!
Ask the boss why they can not do some store marketing activities?
The boss said that if the manufacturers do not have promotional support, then they do the activities of the store money to dig their own, earn their own less, if their own money so earn the rent is not enough!
Ask the boss, you own money to do activities, the product sold more, behind the money is still your own? And also get to know more customers, increase contacts.
Shop owner said, but I now have to make money it? Not sell the product, why do you want to do activities?
Hear here Xiaobian suddenly realized, why most of the stores are not doing marketing activities and wait for customers to come home?
The biggest reason is not because they do not know how to sell, but because they think I have a customer now, I am now making money, I do not need to do marketing activities! In their view, only when the business does not go on, has not made money Time to try to do under the marketing activities, as if a sick person can not go back to take medicine, and once he took medicine, then certainly is sick, here, marketing for the owner, is sick when they will eat Of the medicine
The most important thing is to do marketing for them, that is, and sick to the hospital, is the need to spend a lot of money, and with the shop owner, I have no disease you let me spend money, but also spend a lot of money , But it is certainly not willing, but if you want to exchange ideas, the first to do marketing is to make you money rather than let you spend money, and the more good business should be more time to do some marketing activities, which is for later Market off-season business is not good when lay a good foundation.
Diatom mud shop owner asked, you see me this shop is only so big, you see how to spend money can do my business bigger?
I said is actually very simple, just need to do a few things, then you can immediately make twice the money:
First, the first product should be modeled sales model
If you look closely at your customers, you will find that different customers will buy different product mix, such as wood paint, primer, finish, oily paint and water-based paint, etc., which can be divided into Anti-fouling anti-yellowing, alkali-resistant primer, formaldehyde-free, polyester, nitro and so on.
Many customers in the selection of the time will pick I do not know how to choose, feel tangled, so most of the customers do not know how to choose when the price is the most final decision factors, such as money to buy expensive, no money on Buy the cheap, so according to the price of these products, you can package package package: economic package portfolio, high-end package combination, then you only need to focus on the customer groups to promote the corresponding combination of packages can be a
This will not only reduce the customer's picking time, but also for the tangled embarrassment of the customer, you can quickly deal, and can also reduce the unnecessary inventory, after all, package sales can sell more things
Second, the need to change their own sales concept
Do not feel that they are selling diatom mud, you sell your service, the customer is because you this talent to buy your products, good service, the relationship in place, to establish a long-term cooperation friendship. Of the diatom mud, not to go back to drink, but to decorate the home, is to make the home more beautiful and more warm, so in the marketing time, to know how to stimulate a customer's home a good vision With the fantasy, to make the customer feel with your product will be his home to the desired effect, then the customer will be how happy to buy your diatom mud. Intangible psychological needs are often more than tangible material to the customer Great psychological experience numerous times.
In addition, for some very professional customers, unless there is a long-term sales experience of the clerk, or the product itself is very skilled people can answer, otherwise the novice sales is difficult to answer a positive question, and this is also a lot of boss Headache problem, if the day where the old staff left the house, and recruit new people can not quickly posts how to do business should do? This requires you to usually ask the customer to record the problem, save, so according to the problem Targeted training, new people will get a lot faster
Third, you can make a sales form in the store prominently
Such as today, a certain district to buy what diatom mud? A certain customer set the number of goods? A certain project with the number of diatom mud and so on! So customers see the sales form will be inadvertently increase his desire to buy, and some Customers also like the information has been purchased customers of the product, ask the use of the product, and so on, and when the customer asked in the store when you are just a good time to promote the package portfolio.
And these marketing strategies need to spend a lot of money? Is not it feel very simple.Therefore, no matter what industry you do, these marketing strategies as long as a little modification, and soon can be applied to your business.