At present, green is the common topic of society.Paint as a furniture production of important raw materials, its environmental protection and safety has also been more and more consumers attention to promote the painting technology innovation, promote the upgrading of the furniture industry Transformation, Kesi Chong (original Bayer MaterialScience) in the country more than 30 key cities launched the "Chinese furniture business application status survey", trying to describe through the data analysis of environmentally friendly, low volatile organic compounds (VOC) coatings in the moment Domestic furniture market use and development prospects, but also for the development of furniture enterprises to develop new ideas.
First, the Chinese furniture industry paint application status survey
The rapid increase in consumer spending to promote the use of environmentally friendly furniture business. More and more leading furniture companies have been the first implementation of the coating technology upgrade, more than 70% of the respondents have achieved the use of environmental protection paint more than 50% of the target , Of which the use of environmental protection paint more than 75% of the number of enterprises reached the total number of enterprises surveyed more than half.
In order to meet the trend of consumer upgrades in the environmental protection coating market, taking into account the environmental protection and performance of the two-component water-based furniture paint has been a number of domestic benchmarking furniture business and consumer recognition in the actual sales, due to consumption Are generally willing to pay for better appearance and performance of products, furniture companies will also tend to consumers to popularize high-performance environmentally friendly coatings in the quality, performance and appearance of the advantages.
1, business operations survey.
1.1, the biggest challenge facing business
In the furniture industry, intense market competition is considered to be the biggest difficulty faced by furniture business operators, reaching 63%, followed by rising operating costs (42%) and maintaining an ideal profit margin (37%), The
1.2, enterprises in the consumer upgrade and environmental protection under the influence of the new measures taken
In order to cope with these trends, more than 80% of furniture manufacturers began to use more environmentally friendly high-quality raw and auxiliary materials, at the same time, production equipment (in addition to the production of equipment), the furniture industry's environmental regulations are becoming more stringent, and consumer demand for furniture has become higher. Upgrade is also urgent (63%).
1.3, the proportion of high-end furniture products in the enterprise production and management
Nearly two-thirds of the large and medium-sized furniture enterprises have more than 50% of the production business transferred to the high-end furniture market.
1.4, the possibility of paying for the appearance and durability of consumers
Of the companies surveyed, 97% thought that consumers would be willing to pay a higher price for more excellent appearance and durability, so most furniture manufacturers introduced the variety and difference of paint to consumers.
2, environmental protection coating application observation.
2.1, the use of environmentally friendly paint ratio
Of the companies surveyed, nearly three-quarters of the companies have achieved more than 50% of the paint conversion process, 95% have used environmentally friendly coatings, which use environmentally friendly paint ratio of 75% of the number of enterprises reached half.
2.2, the future use of environmentally friendly paint plan
It is expected that in the next few years, the proportion of environmentally friendly coatings will be further increased, nearly three quarters of the enterprises have made it clear that will further enhance the use of environmentally friendly paint ratio.
3, two-component water-based paint excellent performance
3.1, the proportion of environmentally friendly use of paint sort
In the furniture industry to use the environmental protection paint, the two-component water-based paint the highest proportion of use, 42% of the enterprises to the two-component water-based paint as a high-end solid wood furniture, environmentally friendly paint the first choice.
3.2, the advantages of two-component water-based paint
Respondents believe that high hardness and low odor as a two-component water-based paint the biggest advantage, other advantages include resistance to yellowing, scratch resistance and high fullness of the coating effect, can perfectly reflect the appearance of high-end solid wood and beauty Provides effective wood surface protection.
Second, Kesi has something to say: efficient water-based upgrade to help furniture brand transformation and upgrading
The Kesi create a benchmark for China's furniture brand launched the "Chinese furniture business paint application status survey", is the hope that through the data intuitive analysis of China's large and medium-sized furniture business coatings application status and pain points, popularize the latest water-based technology development, for the majority Furniture enterprises to provide new ideas for development, and actively promote industrial upgrading and sustainable development.
China's water-based furniture paint is in critical development and we expect the growth rate of water-based furniture coatings to grow by more than 20% in the 2015-2020 period, while the growth rate of high-performance two-component water-based paints will be higher Especially in areas where appearance and performance are high, such as bedroom furniture, living room furniture, cupboard bathroom furniture and high - end children 's furniture, high - performance two - component water - based paint will be great.
The innovative application of polyurethane technology has been widely recognized and recognized in the global market.Corscht's two-component waterborne polyurethane coating solves the traditional technical problems faced by waterborne coatings, and the hardness, Scratch resistance, stain resistance, resistance to yellowing, resistance to heat and high light coating effect and so on to show excellent performance.
By partnering with Kesi and its industry chain partners (including paint companies, painting equipment and guns), furniture companies can choose the most suitable water-based coating technology and coating solutions.Through a more complete business model, With the advantages of the production process and technology, can be a step ahead in business development, environmental protection furniture industry leaders and wind vane. Ke Si Chuang committed to the furniture business and the establishment of long-term partnership for each water-based projects to bring peace of mind and the province heart.
At present, as the leading high-end solid wood custom furniture enterprises Huayun Wood and domestic children's furniture pioneer brand bean dumplings, is the combination of high performance two-component water-based polyurethane wood paint on the above made significant achievements, Quality and environmental performance has been greatly improved, but also gradually become one of the core competitiveness of enterprises. More and more success stories for the Kesi promote high-performance two-component water-based polyurethane wood paint and promote the development of Chinese furniture, water-based environmental protection Into the confidence and thrust.