 'In order to make the autobiographical end look better, I will stick to my teeth.' 'Do not complain about the middle-aged crisis, this is only because you are poor.' Advertisers this cool but cruel words, the middle of the last self-comfort defense hit smashed. In fact, the middle-aged crisis is not necessarily because of the material meaning of the 'poor'. In traditional Chinese, 'poor' word there is another layer of meaning refers to the positive, progressive state of stagnation, or encounter bottlenecks can not get New breakthroughs, such as 'poor when the benefits of Kennedy', 'dead end'. Especially for those financially successful business owners, management, the meaning of 'poor' is that they need to find new life, career breakthrough. In other words, they are in the youth of high-intensity work and entrepreneurship after a need Middle-aged dressing and again 'empowerment'. In some of the top domestic business schools, the real backbone of the Chinese economy - the management of small and medium-sized business owners and the business community, here, a 'middle-aged emptiness, from scratch,' the idea of the tree is strong and thriving in everyone's heart The '70 'business people, is following the trend of China's economic restructuring, looking for a new place of life and career placement. This is not a matter of material superiority of the patent, for every dream did not devoid of ordinary middle-aged, it is a method of medicine. '70 'after the struggle of the sample Regardless of the size of the enterprise, all the 'entrepreneurial spirit' has a common starting point, that is not satisfied with the status quo, and along the economic trend and whom. As a 'three-line children', in the blue Wei before the 38-year-old career are taking the orthodox line within the system. Before the age of 38, he was a state-owned enterprise engineer and manager .After that, he was a boss, founded the gifted too happy food and beverage limited company, there are 18 stores, more than 400 employees, is quite famous in Guiyang local Of the food chain business. Yu Lanwei was born in 1972, the university read the automation control, the University of outstanding performance in 1993 after graduation, he joined one of China's best state-owned engineering company in Guizhou bridge, as an engineer, footprints throughout the country more than 20 Provinces. China's southwest or Guangdong and Guangxi region a lot of large span, difficult large bridge design, have his a credit. In 2002, he took the initiative to apply to the leadership to leave the front line construction site, hoping to make a new attempt to do the management work. "In the same way, The road bridge is just a place where there is no way, but also from the place of society, life can not be consumed. In other words, this is a bridge of Guizhou 'Sun company'. Although it is 'general manager', but may not be a good job. At that time, this is the same time, this is the same time, The company only twenty or thirty individuals, the annual operating income of hundreds of thousands, the profit is negative, has been at a loss. Yu Lanwei as the general manager of the second year, the company earned hundreds of thousands, which let him begin to realize their business talent. In 2008, he began to partner with friends to do a hotel, but also run a barbecue shop.However, friends had agreed that the investment is not fully in place, in order not to affect the operation, additional investment in Lan Wei, the results became a major shareholder. When the big shareholders, the greater the responsibility, the risk is greater, must go all out, but also must be more focused on the main business.Therefore in 2010, Yu Lan sold the hotel, focused on catering, and completely resigned from the state-owned enterprises , Officially began a business career. This year, he was 38. Although the business started late, but to catch up with China's economic development and changes in some of the general trend. Guizhou has been a unique presence in China's economic landscape, and Guizhou's economy is not well developed and the population is still net outflow, but on the other hand, in the official context, 'Midwest' and 'underdeveloped' mean The potential. More importantly, the shift from fiscal transfers and financial policies, particularly the acceleration of fixed investment and urbanization, has created opportunities for ambitious business people. For example, in recent years, Guizhou fixed asset investment are far higher than the national level .2016 Guizhou fixed asset investment grew 21.1%, second only to the second largest growth in Tibet, the other is urbanization, 2000, Guiyang resident The population is 371.84 million, while the 2016 figure has reached 469.68 million. Yu Lan Wei is currently doing the main shopping malls within the casual dining, the industry's market space can be seen as almost a dividend of urbanization. At present, the branches are mainly located in Guiyang, and gradually also expanded to Zunyi Guiyang and Zunyi city resident population urbanization rate were ranked second in the province, respectively, in 2015 reached 73.25% and 46.46%. Yu Lanwei frankly, in the past days, making money is easy, but now also facing two confusion.First is the reality of the cause, leisure food is facing bottlenecks, especially in 2016, the industry began to decline. Shopping centers from the initial prosperity, to the last surplus, so close contact with the shopping casual dining is becoming saturated, the industry as a whole show the trend of oversupply. In addition, the personal financial has no worries, but their own righteous, how to write the story of the future is a problem. 'Is to do Ma Yun, or nebula (master)?' Lan Wei said with a smile that this is a lot of peers But why should 'reading' solve these puzzles? Empty past the future With the confusion and doubt, in 2013, when Lan Wei admitted to the China Europe International Business School EMBA project, he met the group to change him, but also inspired his classmates. In the near school soon, a well-known professor threw out the view that many of the students were shocked: the biggest crisis in middle age was complacency, and the past experience limited the possibility of the future and had to empty itself to far. 'Many students are better than I am, I even once feel inferior.' Yu Lan Wei said that middle-aged hard to read the greatest shock is actually proud of being broken instantly, the students are from all areas of the elite, there are too many of their own learn. He gave an example: he did not have an international experience, but in the classroom he could hear the best 'international experience.' The squad leader was a vice president of Huawei. When the teacher spoke of some exquisite cases or theories , 'Squad leader' will be combined with Huawei's practice in the world, and students 'second share'. 'A discussion in the classroom management methods, in fact, Huawei has long been practiced, but they found that such a management method is limited, there are many areas to be improved in which direction to improve the effect to achieve the best, The lowest cost, this is the key. 'Yu Lan Wei said. Before entering Central Europe, in the blue Wei has actually been thinking about the transformation of enterprises, but with the constant 'empty', only slowly firm direction.He said that small and medium entrepreneurs often have small achievements in the past, in the internal order Hundreds of employees, with a sense of authority and superiority, but also in practice to form a set of their own management theory, in many cases, may be somewhat complacent. 'In fact, his food and beverage business has been doing the agent of other brands. In other words, the food brands to export brand, to help his company training staff, and store style is also a direct 'Copy' brand, their own business simply do not need innovation. 'Do not think that the restaurant industry innovation is not important!' Yu Lan Wei said that consumers to your store is actually eating two 'dishes'. A 'dish' is the style and service of the restaurant, the second dish is the real dish, that must ensure that consumers have at least one main dish to eat very comfortable clothes, can remember this taste, otherwise it is difficult to do repeat customers So, the two 'dishes' depends on the real innovation of the enterprise, must have a special service, must develop new dishes, rather than always' copy the brand business. Thinking about the transformation is not only catering, communications manufacturing industry business owners are also thinking about this problem because, in a sense, these two industries are closely linked with China's economic potential, one is urbanization, one is manufacturing The Su Xiao Gang was born in 1977, is in Lan Wei in Central Europe students, his transformation is very decisive. Previously, he has done in the communications industry Fengshengshuiqi, but then 'cross-border' into the field of sports fitness, founded Guangzhou Zhanyan Yan Sports Co., Ltd. In simple words, he opened the gym chain, but the gym is very unusual.Su Xiao Gang found a new field of fitness field. From the student age, Su Xiaogang is the movement of people, in Central Europe, he participated in the International Gobi Challenge in the preparation of the Challenge in the process, he found that some domestic coaches can not meet the needs of students. The domestic fitness industry is developing rapidly, but the lack of uniform industry standards, the quality of service varies. Two points is the fundamental purpose of fitness. See the market, so he designed to provide two business, one is sports training, the other is a physical therapy.In addition, and China Taiwan professional organizations to cooperate every year by the Taiwan side to send top coach to Guangzhou, Experience in the industry, such a combination of products is very new, but also to meet the Chinese middle class fitness fashion turn. The young is not the ball but the ambition Now, in Lan Wei has two own brand of catering business, one of which is called Yang Luo pot, the main characteristics of Guizhou 'Luo pot'. Why the local brand from the agent to do the local characteristics of the Luo pot, Yu Lan Wei given the explanation.He said that China's urbanization slowdown, the shopping center is facing saturation, but the tourism industry's annual growth rate has reached more than 40% Means that China's shopping casual dining is entering the tourism and catering stage. Guizhou is a large province of tourism, foreign tourists to Guizhou after the hope to eat the characteristics of Guizhou, rather than those of the national brand of Guizhou branch. 'Luo pot is Guizhou characteristics, a sense of picture, a meal can eat a dozen Different peppers, which can not be found in other parts of the world. Firmly in the way of their own brand of the road, because there have been lessons in. Yu Lan Wei said that their own food and drink the most valuable and most proud of the experience is performance management, 15 years ago, he became the property from the company's general manager , The reason why the property company can be turned around, with the performance management. But this experience also detained me, a move fresh eat all over the world. 'Leisure restaurant brand to do the agent, with the performance management method can do well, but it must be the industry's upward momentum as the premise, if the industry Down or saturated, it becomes diametrically opposed. Previously, at the CEIBS class, the professor was explaining the secret of the success of IKEA. A classmate stood up and asked why, since the industry was so profitable, the model was so simple and the barriers were not high, why did not the rivals rise? The professor replied that the opponent could 'copy' everything but would not have his own forest like IKEA. This is the lesson so that Lan Wei feel shocked, he re-recognized the meaning of the brand, as well as the depth of the industrial chain for the value of the enterprise. 'I may write an autobiography in the next half, hoping to help those who start from scratch entrepreneurs. Let the end of the autobiography look better, I will bite the teeth! 'Yu Lan Wei said that middle age there is a sense of crisis, have been anxious, but now passion is immortal. Su Xiao Gang is more optimistic, he said he never take the initiative to the 'middle age' on the word. Many young people about 30 years old claiming middle age, which makes him feel difficult to understand. 'You are not a young man, Is your heart. Su Xiao Gang also believes that young people's panic, probably from the lack of success has always been a sense of frustration and loss of frustration.He said that success is a little bit of accumulation, a person before the age of 35, may have not found themselves really like or Engaged in a lifetime of occupation, this time, must be practical, must do everything at hand, bit by bit, are successful. 'When you go all out every day, you will be more confident. Do not think of yourself as middle age or the elderly, keep the young state, so that life is always fresh and lovely, this is a beautiful life! In some of my classmates, as a cross-country people Su Xiaogang, the speech is always exciting.He has twice participated in the 'Xuanzang Road' business school Gobi Challenge, and achieved good results, the students called 'walking champion' The Su Xiao Gang's company name is 'spotted goose', he said, spotted goose is a migratory birds, each year will climb the Himalayas mountains twice, but they are not the same as other migratory birds, do not help with the monsoon, but by their own strength , Adhere to each flight for 7 hours, through the roof of the world. 70 business people after the entrepreneurial and career process, is almost a microcosm of China's economic transformation.Chinese young business owners today's financial success, both in terms of personal endowment, but also in the quasi-national economy trend. Is a happy life, but also to find the next outlet. As the backbone of the Chinese economy 'backbone' of the small and medium-sized business owners, their middle-aged career transition, along the economic trend, but also the blessing of China's economy from another point of view, along with China's market continues to advance, business success will be more Depends on the businessman's own endowment and mentality. Middle-aged growth, coincides with the time
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