How long does it take for a company to position the world's top position from top creation to top-of-the-line industry? Hikvision's answer is 15 years.
This year, the Chinese security company, which was founded in 2001 at the Qiantang River, has been moving forward since the 2007 Global Security Top 50 list, which has been published in the world's leading industrial media "Safety & Automation" magazine in 2016 , Hikvision into the list of the tenth year, and finally to 3.522 billion US dollars in annual income than Honeywell, Bosch and other global security giants, in one fell swoop to sit the top spot in the global security business.
In a drizzle started falling in the afternoon, panoramic network into the Hai Kang Wei as, to explore the growth of this security leading password.
Innovation! Innovation! Or innovation!
'The difference between leaders and followers lies in innovation', Apple's founder Steve Jobs said.
In 2001, video surveillance is in the transition from analog to digital, in the face of historical opportunities, China Electronics Technology Group Corporation's CLP 52 will be the core business aimed at video surveillance, in the long-term exploration of enterprise operations on the basis of the time In the 52 electric power has been doing for 15 years Hu Yangzhong lead, led the development of two of the 28 colleagues to the entrepreneurial attitude set up Hai Kangwei as.
Haikang Wei as the beginning of the establishment of technical cooperation through the way, the introduction of the external private capital, a state-owned holding enterprises in the rare Sino-foreign joint venture mixed ownership case.From the birth of the system to enjoy the dividend of the Haikang Wei, Innovative genes can be said to be innate.
In the course of ten years of enterprise development, Hikvision has always regarded innovation as its core strategy. 'Because the product to be competitive, you must innovate, no innovation is not competitive', Hu Yangzhong said.
In the era of digital video surveillance, Hikvision is the world's first to bring the H.264 algorithm into the product company, in the era of the camera, Hikvision is the first local Chinese enterprises to do ISP algorithm company , With their own ISP technology to make high-definition network camera.
'Our innovation is not to innovate and innovate, all the products inside, all the solutions are real in innovation, but innovation must be combined with the needs of the customer.'
'Customer demand' the word, in an hour of an interview, Hu Yangzhong mentioned more than 20 times. 'Haikang Wei as a central enterprise background of the company, of course, we are a completely market-oriented company, the customer is our food and clothing The market is changing, the customer 's needs are changing, the competitors are changing, the suppliers are changing, and others are changing, and we will learn how to deal with such changes.
A typical case is that Hikvision's fog technology, the earliest application is in the soybean products factory, due to the soybean product plant production line of steam caused by the video can not see the demand for this technology is extremely urgent.With the Industry customers demand endless, Hikvision will gradually improve the technology, but also applied to other scenes, but also to develop electronic fog, optical fog and other different ways, do a lot of extension to meet the needs of different industries.
Many customers on Hai Kang Wei as the evaluation is: 'efficiency than private enterprises also private enterprises!'
Under the guidance of such a strategy, Haikang Wei as the fourth year to put the core product DVR (DVR) market share to do the first in the country, 2007 company finalists Global Security 50, 2010 landing small board, 2013 Sales exceeded 10 billion yuan mark, 2016 revenue exceeded 30 billion yuan, a global leader in security.
"I feel very natural and inevitable, because we grow at a much faster rate than they grow, and Chinese companies are more eager for their growth and development than they do," he said. A speed in which we grow faster than it is, and know when it will be over it.
R & D investment in eleven years more than 60 times
Any innovation behind are high cost to pay, in the field of high technology is particularly evident.
According to the data released by the National Bureau of Statistics in October, China's total R & D expenditure in science and technology in 2016 reached 1.57 trillion yuan, an increase of 10.6% .According to earnings investors, it is not difficult to find that Haikang Wei as the R & D investment in 2006 only More than 3,000 million, and 2016 this figure reached 2.43 billion yuan, 11 years time increased by 60 times.
So the continued generous investment, the company's confidence from where? 'Confidence in the market!' Hu Yangzhong confidently said, 'the needs of this market customers there, technology development is also fast, for Haikang, do not do technical Put it, it does not have the value of being.
'R & D investment intensity' refers to the proportion of R & D investment in sales revenue, is an important measure to measure the R & D investment.Our 2016 R & D investment strength reached 2.11%, more than the EU 15 countries 2.08% average. Wei as this year last year, this indicator reached 7.62%, A shares in revenue of more than 30 billion yuan of large enterprises ranked second, second only to ZTE.
'7% to 8%, we think it is a reasonable number.' Hu Yangzhong said he further explained: '(this to) from two angles, a point of view, a technology company if R & D investment On the number below this time, there may be insufficient competitiveness, that is, lack of stamina from another point of view, or the needs of customers, you have to meet customer needs, there are so many things to do, the future A lot of uncertainty to go to face, so the need for technical, product development investment.
Over the years to adhere to the generous R & D investment brought about by the precipitation is deep.
The most intuitive is the company's explosive growth in intellectual property.In 2010, Hai Kangwei just listed, only 65 copies of software copyright and 20 patents, and only last year, the company added 907 new patent applications, The new software copyright 124. By the end of 2016, the company has applied for a total of 2530 patents, 1245 patents granted, with 605 copies of software copyright.
Talent is the most important wealth of Haikang
A movie has a classic lines: 'twenty-first century what the most expensive? Talent!' Hai Kangwei as executives are also aware of this, but also added a qualifier - young. From 2008 The company began to recruit, a large number of 80, 90 after the outstanding new forces joined in.
In the exhibition hall of Hikvision, Xi Jinping, general secretary in May 2015 to visit Hikvision as photos, living in a group of young engineers in the total secretary of smiling in. In this inspection, when I heard the company thousands of research and development The average age of the staff was only 28 years old, the total secretary of the Secretary agreed, 'see so many young faces, I am very pleased.'
More than two years in the past, now Hai Kangwei as the R & D team has been expanded close to 10,000 people, and the average age or about 28 years old.
'The most important thing about Haikang is talent, it is a technology company, technology can keep up with the needs of customers, can keep up with the progress of technology, need a lot of engineers, these products to the market to be recognized by customers , We need to sell talent, to promote the product to the market above. 'Hu Yangzhong said.
Today, Haikangwei as the total number of employees has more than 20,000 people, the company has launched a 'new training camp', 'Eagle series - Eagle plan, Yao Ying plan', 'peacock Ling - Ling Yan, Ling heart, Ling Yu', the core Personnel training mechanism and other systems, has built a complete personnel training system, continue to help employees find their own development direction.
'For the management of such a large contingent of staff, Hu Yangzhong have their own experience,' people have a dream, to have the passion to do things, this is the most important thing to do, and this is the most important thing to do. ' We also have management, including pay, bonuses, and equity incentives, and so on, Hu Yangzhong said.
Haikang Wei as in 2012, 2014, 2016 continuous launch of three equity incentive plan, involving nearly 5,000 employees, such a large-scale equity incentive in the A-share market is rare. 'We are considering Time, more attention to cover the surface, to the front line of the staff tilt, but also so that we can do as much as possible, so that more employees can share the fruits of the company's growth.
The company's annual growth performance, and considerable profit distribution, so that employees involved in equity incentives have a real return on the Philippines, the first batch of employees in 2012, now floating surplus has more than ten times.
Enterprise development needs innovation, only in innovation to grow, and reasonable incentive mechanism to help maximize the effect of innovation in the 'continuous reform, sustainable development' under the guiding ideology, after a long time to conceive, 2015, the sea Kang Weiwei management put forward the 'innovation with the cast' program, breaking the original state-owned enterprise employees incentive constraints, become the market competition in the reform and innovation of state-owned enterprises an important pilot.Company and employees by 6: 4 equity ratio Company, the core staff and technical backbone into a 'business partners' to share the development of innovative business results.
Hu Yangzhong said, 'In the innovation and investment system, its core is the sharing of benefits, risk sharing, is the employee with the company to bear the risk of innovation, but also to share the fruits of innovation, so put the fate of employees, employees personal The wealth and the company 's interests, the company' s growth closely together.
2016 is the 'innovation with the cast' landing the first year, Hai Kang Wei as the fluorite network company into a smart home as the core of the innovative business, the establishment of the robot company to industrial automation as the core of the innovative business, the establishment of automotive technology company To the automotive intelligent as the core of the innovative business, when this part of the innovative business revenue from 200 million yuan in 2015 to grow rapidly to 650 million yuan, an increase of nearly double.
Recently, Jingdong newly built 'the world's first full-scale no-warehouse' brush burst network, no one used in the three intelligent handling robot 'body', 'brain' and 'eyes' and read the small package information The reading system used was provided and implemented by Hikvision's Hyatt robot in Hyundai.
"This is a long-term sustained and healthy development of Hai Kang is a very important foundation, Hai Kang from the security industry to expand to other areas, the cultivation of these new business on the future development of Haikang is very important. 'Hu Yangzhong said,' (this system ) The practice time is not too long, but everyone's enthusiasm and expectations are very high.The team is also very stable, we can calm down, not subject to the outside temptation.We in such a short time to launch so many innovative products, Including home camera, smart lock, machine vision industrial camera, AGV car, UAV, 360 ° panoramic view, driving recorder, storage products, including high-end thermal imaging products, are also introduced, so Our progress is very fast, and we are very confident in the future development of innovative business.
Overseas pioneers only fast break
Since the '9.11 'incident, the global anti-terrorism situation is increasingly grim, security needs remain high, as a focus on the field of security enterprises, it is impossible to ignore the huge demand for overseas markets, but then as an unknown Chinese enterprises , Overseas expansion of the pressure can be imagined, recalled the year 'pioneer' process, Hu Yangzhong frankly: 'challenge is very big!'
When you start out, you want to do localization, to recruit local employees. How are foreign employees willing to work to a Chinese company? Haikang sea process is very cautious and conservative, we began to sell staff to carry their own Product, just beginning to go overseas, when asked to return at least when the order to bring the tolls to earn back, can not return without merit, 'he said with a smile.
In fact, we started doing business in 2003, and we decided to do our own brand in 2006. After all, it was a Chinese company, a Chinese brand, to expand overseas markets, both in development and in development. Country, or in developed countries, we have a re-understanding of the process, "Hu Yangzhong said.
In 2007, Haikang United States set up, this is Hikvision as the first overseas branch, then overseas business income of only 200 million yuan.
In order to remain competitive, we develop a generation of products, generally one year to a year and a half of the time, we are the main competitors in overseas, they develop the product speed may be two years, or even two and a half years So the competitiveness of their products is weak.
Relying on the rapid iteration of products and regulate the style of action, Hikvision gradually become a firm foothold overseas. Even overseas employees take the initiative to ask for the company to work.
'In 2011, there is an industry in Italy know that we have to set up a branch, he took the initiative to find us, that I am responsible for you, how I want to do, I am prepared to do what we recognized him, set up this The Italian company 's employees are all Italian, from the establishment to the present, the growth is very good, we in the Italian market, just three years, almost 2014 to become the largest video surveillance products supplier in the market.
After 11 years of rapid development, Haikang Wei as the year 2016 overseas business income has been close to 10 billion yuan as of the first half of 2017, its overseas branches have expanded to 33.
Hu Yangzhong said: 'Hai Kang as a high-tech enterprises in China, we out of the country, feel out of the business is not too much.If you insist on doing a technology company, in the technical research and development of the above companies continue to invest , There will be a better return, and the Chinese soil is actually suitable for such a business model.
The future has not forgotten the original heart
The traditional security industry, which is dominated by video surveillance, was regarded as a red sea a few years ago because of the fierce market competition. With the rapid development and application of human face recognition and artificial intelligence technology, the industry is now moving towards the stage of intelligent development. In the process of change in the industry, Hikvision not only did not affect the performance of the annual net profit growth remained at 25% or more, and the market share has also grown steadily in a number of segments to do the world's first, this in the end How is it done?
'Hai Kang is very focused on the past years only to do video surveillance, the other, we have not done.' In the face of such questions, Hu Yangzhong answered very firm, 'we are very focused on their own main business, in the middle of this process, We predict the inflection point of this technological change and then advance the layout.
For Hikvision, artificial intelligence (AI) is not a concept, it is already a real thing.
Haikang Wei as in 2006 when the establishment of their own intelligent algorithm team, these algorithms in 2008, 2009 in the traffic capture machine and other products on a wide range of applications, and in recent years with the artificial intelligence and depth Learning technology to achieve a breakthrough, Hikvision has launched a GPU and depth learning technology based on the 'Falcon' video structure of the server and the 'blade' vehicle image structured server, based on GPU / VPU and depth of learning technology 'deep Miao 'series of intelligent cameras,' super brain 'series NVR,' God catch 'series of intelligent traffic products,' Facebook 'face analysis server.
'We had to monitor, think of security, and now the application is far more than security, it entered from the security to the management, in a lot of management, the video surveillance technology as a means of management and tools, we put this business, before we Called visual management, and now we call wisdom business.
The use of new technical means can replace the previous human sea tactics for video content retrieval, detection of abnormal information, with more efficient and direct way to monitor the drill after the retrospective to the alarm, pre-judgment.
'We are most concerned about the goal is the car and the car, car license plate, model, car color, car some other features, we extract these features later, you can do the search, control, people are the same, people have face recognition To know who this is, what color to wear clothes, what kind of package back, there is no wearing glasses, how to wait and so on these properties.Using artificial intelligence technology from streaming data and video images to extract these features, The generation of text information, we evolved into large data we can use, so the future of large data services in the monitoring or in the video, will get a better development. 'Hu Yangzhong describes the application of artificial intelligence in large data scenes.
'We learn from the modeling to the depth of the current study, this model is constantly changing, in the transition time, some enterprises along the trend of this industry to follow, and some companies will decline.Enterprise in the time, should also have The same thing to support our business development.
Looking back at Haikangwei as the journey of more than ten years, Hu Yangzhong used the word 'lucky'. 'This (ten years) is actually a period of rapid economic development in China, an important period of the Chinese nation's revival , Is also the opportunity for the development of Chinese enterprises in this tide, Hai Kang is rolled up a spray.
This spray, in October the market value once exceeded 340 billion yuan, surpassing a vote of the Big Brother Big Brother to become the first Shenzhen market value, but Hu Yangzhong see it very light, he gave this 100 billion market value of the future leader of the security is Three words: 'live!'
"We are concerned that the product can meet the needs of customers, technology can not stay ahead, the program is not competitive." No matter how the capital market ups and downs, Hai Kangwei as the management has always put the This is the most important position, 'hope that the company ten years, twenty years, thirty years later alive and I believe that in the development of such a process in China, there must be a group of high-tech companies to grow into a world-class enterprises . '