The article said that from the eighties of last century so far, 'Made in Japan' has been its superior product performance and reliable product quality, as 'conscience products', 'integrity products' synonymous.
And Japanese companies are responsible for the 'artisan spirit', but also a lot of countries to learn the example.When the time, in the world of false scandal in the bad environment, 'Made in Japan' is a lot of people as the brand, quality, reputation guarantee.
The article pointed out that, however, the myth of the "Made in Japan" is now accompanied by the collapse of many fake events, and it is not difficult to find out that the Japanese media have been exposed in recent years to become a vicious 'infectious disease' All walks of life.
The article said that we all know that Japan is a natural disaster and other natural disasters in the country, the quality of construction projects has always been extremely strict, so that the spread of the 'Japanese house seven earthquakes are not the legend' legend, but in Japan this The most attention and pride in the field, in recent years even appeared a fraud scandal.
October 2015, Japan's large enterprises Mitsui Sumitomo construction and development of Yokohama City are building large apartment due to jerry-building a serious tilt.
And less than a month, the Japanese leading construction company Asahi Kasei company was exposed in November, review the 2376 construction projects in 266 projects there is data tampering, construction projects involving all parts of Japan, including hospitals, schools, nursing homes and other public Facilities, so that people around the people panic.
Sumitomo Mitsui Construction and Asahi Kasei scandal is still fermented, May 6, 2016, Japan's East Asia Construction Industry Co., Ltd. also issued a message that the Hutian Airport C runway to prevent liquidized foundation improvement project, only perfusion in the design required 5.4% of the liquid, but as in accordance with the provisions of the construction of forged data, and made a false report to the Ministry of Land, Infrastructure and Transport. The illegal construction may have a serious threat to the Haneda Airport in the event of an earthquake.
The article also pointed out that in the field of healthy food, Japan has also been fake troubled events in August 2014, the Japanese high-level chain restaurant 'Wood Road,' the company admitted that the use of cheap beef posing high beef three stores selling cheap beef, Marked the 'Songsan cattle' or 'Saga cattle'.
Has been used as 'Japanese business card' of the electronics industry and the automotive industry, but also the hardest hit.
May 18, 1816, Japan's well-known car company Suzuki Motor Company admitted to all 16 kinds of models sold in Japan, fuel production data fraud. Suzuki cars include well-known 'Alto' and other mini cars and small cars, suspected of cheating cars More than 2.1 million on the same day, Mitsubishi Motors also issued a message: In addition to four kinds of mini-car, sport utility vehicle (SUV) 'Pajero' and other four models also exist fuel efficiency data cheating.
In August 2016, Japan's largest semiconductor manufacturer Toshiba was exposed for seven consecutive years of fraud, at least four major business units, three of the president to participate in which false profits of 156.2 billion yen (about 9.2 billion yuan), following the 2011 Olympus has concealed the $ 1.7 billion loss since the Japanese business community has another financial fraud scandal.
Article analysis, it is easy to see that the Japanese society has been surrounded by fake, Japanese companies have fame the spirit of the world's integrity, I do not know where to be thrown.
The Japanese media have been criticizing the Japanese media, and the Japanese people are very worried about the fact that the Japanese people have been losing their reputation. "We are losing their reputation."
The article also pointed out that the prevalence of Japanese fake and the current social atmosphere is closely related to the impression that the Japanese are generally very trustworthy, but this quality is suffering from 'pollution' since the second time since the double ruling, With the Prime Minister's 'bad example', up the next effect, unreasonable event is also surprising.
In addition, in recent years, Japan's economy continued to slump, Abe vigorously pursued the 'Abe's economics' little effect in the economic downward pressure, the pressure of survival continue to increase, morality has been unable to restrain the desire for survival of the enterprise. 'Crazy times of the times', economic interests over the customer reputation, began to become the main pursuit of business goals.
The fake popularity is also related to the gradual loss of 'self-confidence in Japan.' Whenever the rain heart will be filled with a self-confidence: how can I build the wall because of this drizzle was washed away. 'Japanese folklore Miyamoto One in the discovery of the "common people" wrote that this sentence shows the Showa era Japan's self-confidence.
Today, this spirit is gradually weakened with the decline of the Japanese strength, without enough self-confidence, all kinds of crooked way will sink.
In fact, many Japanese companies fall to this, very distressing.Japan's outstanding entrepreneurial spirit, is hundreds of years or even thousands of years as a result of the accumulation of excellence, the core is the 'artisan spirit'.
As of the end of 2016, the number of Japanese companies a hundred years has more than 20,000, the average 100 companies have a hundred years of business, called 'a hundred years of corporate treasure.'
Which is operating more than 200 years of business is more than half of the world, including the establishment of the 578 years in the temple construction enterprises 'King Kong Group', established in the year 705 AD 'Xishan Hot Spring Qingyun Museum', the operating time or even More than 1000 years, people amazing.
The article pointed out that the generation of integrity, quality, and enterprising these 'invariable things', is the Japanese companies can be everlasting secret. Located in Yamanashi County spa family business Qingyun Museum, Guinness Book of World Records as the oldest hotel, Has been through the 1300 years of the years which poured the family of 52 generations never stopped the integrity and persistence.People often say 'rich but three generations', in the Qingyun Hall completely failed.
'Feel difficult when the time is not to give up the principle of good faith, but to try again, with today than yesterday, tomorrow with today than, absolutely can not lose.' Qingyun Museum 52 generation descendant deep Ze said. Although the economic downturn in Japan The environment is difficult, deep Ze still believe that the Qingyun Museum will stick to down. 'No matter how the environment changes, Qing Yun Museum something can not change, I want to guard the ancestors inherited things at the same time, so that the Qingyun Museum more Good surviving.
In fact, they are in the capital and strength can not be compared with a variety of large enterprises, according to the 'quick money' to the 'fast money' ', what is the' ancestors passed down 'what is it? Hot money 'need more urgent.However, it is outside the stormy, I am stalemate.
They worked for hundreds of years, only one day to produce only one product, specializing in a technology, hone a process, a long time to focus on these enterprises to become a small area of the king.In other words, the Japanese small and medium enterprises The protagonist, in fact, is a large group of unique skills with superb craftsmen, so in the end, but rather no matter what kind of large enterprises are inseparable from them.
Have seen a grain of rice, can put a lot of plastic gear? The smallest of the gear is only one millionth of a gram, 0.149 mm in diameter, like dust-like black spots.
Large to the top car small to the top of the clock, a lot of key parts of the need for such gears.At present, only one company in the world to master the production of these plastic gears, processing technology. This is located in Aichi Prefecture, Japan, employees only 90 , Is the world's most important precision parts manufacturers.
There are people often see the dice, in fact, because each face is different, the center of gravity is very good to grasp some of the need for a very fair occasion, even if the dice can not be allowed to a very small difference.
And the world can create a precision of 99.999999999% of the titanium dice, only one located in Saitama County, Japan street enterprises, employees only 14. '99.9% and 99.99% is not a concept, 99 behind a more 9, Need to study for decades or even hundreds of years.
Than the immediate economic interests, the Japanese small and medium enterprises pay more attention to build brand reputation, the potential to their own work to the extreme. This' artisan spirit 'is the real secret of Japanese companies longevity.' The spirit of 'craftsmen' Far more than that.
The article said, such as one of the founders of Sony's Akio Morita, in his own family business has long history of 'Sheng Tian wine', was regarded as the successor of the enterprise training, from the urine by the system 'artisan spirit' training. This training is also considered to be one of the reasons for the growth of Sony as a world-scale enterprise.
Most of Japan's children are born out of these small and medium enterprises, even if they grow up to large enterprises, government agencies or social organizations work, from small to hear the 'artisan spirit', but also let them bring aura, so that Japan has a strong society Of the 'craftsman base'.
So, from this point of view, the Japanese small and medium enterprises 'artisan spirit' is not just to make themselves into a century old shop, the Millennium old shop, but to build a superb 'craftsmen' and 'craftsmen' This is the centenary of the centuries of Japanese business.
The article concludes that it is not difficult to see that the 'artisan spirit' of shaping a large number of Japanese companies in a hundred years can be completed without relying on a big assault, and it will take time to accumulate, and it is regrettable that, in the lost social context, Of Japan is losing this spirit, a hundred years or even the Millennium Foundation may ruin it once!