Fanti Luo product line as a whole to build, Little Swan refrigerator prototype design, leading design products won IF, red dot and Red Star Award and other professional awards at home and abroad more than 40 ... ... these glory are around a core figure - the United States refrigerator User and product center industrial design minister Guo Pei, which only took five years to lay the beauty of the refrigerator high-end product impression.

As the beauty of the refrigerator products 'Creator', Guo Pei no designer common unruly shape, handsome appearance with fresh thinking, 'forget the refrigerator itself to do the refrigerator' and other advanced ideas put forward, so that the author in the interview process Reminding the "Heavenly Sword and Dragon Saber" Zhang Wuji learn the classic scenes of the Tai Chi sword - forget the 'sword' and understand 'sword Italy' reached the dialect of the realm of skillfully, the so-called minimalist tai chi, leveraging the force of life, about Guo Design wisdom.

User pain point spawned kitchen refrigerator

Into the 2017, the domestic refrigerator market is still facing downward pressure.Ovine cloud network data show that the first half of the refrigerator sales of 15.3 million units, down 3.5% in raw material costs, the real estate market tightening, energy efficiency standards upgrade, Technology, such as the rapid switching of multiple factors, the refrigerator business is facing a severe test.

The major refrigerator companies are trying to start from the difficulties, the face of the refrigerator industry, many product upgrades, the United States and the refrigerator is not eager to take the pace, but choose to go back to review their own product limitations.Guo Pei began to study the user's kitchen life Change, found in recent years, the overall kitchen, including some of the embedded home appliances sales year after year, while the domestic refrigerator brand is currently in this area are in its infancy, so the design of kitchen-style refrigerator inspiration was born.

Guo Pei introduced, the United States before the United States refrigerator in general the depth of the product are more than 700mm, the purpose is to provide users with greater storage space, but after a number of customer visits and home research found that when the refrigerator really into the home scene, Will encounter a lot of details, one of the biggest problem is the size of the refrigerator and kitchen cabinet size does not match, so the US refrigerator design team to temporarily put down the previous product design standards, proceed from the user scene to implement a refrigerator in the final size is the ideal size what.

We experienced more than five months of household research, we measured the size of the kitchen, cabinets, door frames, and even elevators, stairs, and the domestic first-class home designers and manufacturers to communicate these products into the product output , And finally determined to be our kitchen refrigerator products, the thickness of the box and the door, to be controlled within 650mm. 'Guo Pei said that the first generation of kitchen-type refrigerator is developed on this basis, let it more Good with the Chinese kitchen home in the height, depth of these two levels to achieve better integration.

It is not difficult to shrink the size of the product itself, and the design of the kitchen in the United States and the design of the main points of the box is thin and large volume, which on the foam thickness, to enhance the volume rate and visual maximization of the higher requirements. This issue is also one of the most important topics behind the United States refrigerator business, we have to further thin, and further large volume. 'Obviously, the US refrigerator for the kitchen refrigerator research and development in the industry is a relatively leading exploration And try, the future will continue in the embedded products up deep plowing, made with a kitchen furniture scene needs to match the series.

From the current sales data, the United States slim kitchen refrigerator products have won the market certainly, sales are entered in the Yikang, Ovie announced sales TOP10 ranking, as the United States refrigerator this year, one of the important sales support.

Rebuild the definition of the refrigerator under the premise of home

Kitchen refrigerator is not so much the beauty of the refrigerator in the product of the representative of change, as it is for the future layout of a trigger point, it is clear that the future development of the refrigerator refrigerator is no longer focus on the refrigerator single product, but for the user life changes the study.

Always maintain a comprehensive curiosity of life, is the designer's professional sensitivity, Guo Pei has a direction for the future planning, he introduced the current young people's lifestyle and home aesthetic changes quickly to MUJI, IKEA, etc. Brand concern can give us some new inspiration, that is how to home appliances home appliances.

In Guo Pei view, the family includes macro and micro two angles, the macro is the design of this product is not able to adapt to the development trend of home, in the shape, the process to do some bold breakthrough and try to better go The integration of the characteristics of the development of the family.Micro is through the human sense of five cut from the sense of space, touch, feel and experience smooth to the interaction, the refrigerator from a cold machine to make users feel no sense of violation of the part of the home , Which makes the industrial design both from the macro and micro are also need to explore.

Jobs said, 'Consumers do not know what they need, until we come up with their own products, they found that this is what I want', Guo Pei very agree with this view, the user sometimes do not know what they need , A lot of things do not expect from the user there, or from the user to get it too late. Industrial design if only people-centered research, it is difficult to become the leader of the industry trend, but more need from the scene, Environment, technological development, social hot spots and the formation of external factors such as the study.

'Refrigerator design first to jump out of the scope of industrial design, to pay attention to people, and then also jump out of the limitations of people, to fully consider these factors together to grasp the refrigerator industry where the next outlet, this point not only step on, but also Before the user to step on, this is the most difficult. "Guo Pei revealed that the current US refrigerator in the complete collapse of the refrigerator this product, forget the rules of the industry, forget the general design, but as a need to keep the equipment, In the scene under the premise of re-building a product to achieve the same time to meet the standardization of personalized.

Surprisingly, Guo Pei described these design ideas have been part of the real product into the refrigerator in the United States headquarters, this scene to the background of the product reform, the future is enough for the industry and consumers stunning.

Fridge design changes into the scene of the stage

More than ten years of experience in the design of the refrigerator to Guo Pei for the refrigerator design needs to have a clear line of combing: in 2003 or so, consumers are more concerned about the function of the refrigerator, such as zero fresh, variable temperature, soft and frozen concepts are At the time of the proposed, when the functional innovation is much larger than the appearance of innovation; in 2008 was defined as a turning point Guo Pei to Korean enterprises as the representative of the refrigerator brand to drive up the industrial design innovation, from the refrigerator shape, material , The color has undergone a fundamental change; and 2015, another very important industrial design support point, that is the scene of the scene.

'Scene concept of the emergence of our business with the Department to promote the user as the center to do the product, as well as the introduction of CDOC and other methods and concepts inseparable from the previous design aesthetic may have their own different views from the beginning of 2015 through the scene To design, each design through the scene to express their own charm, everyone's consensus is more and more consistent. 'Guo Pei analysis, the scene also includes life scenes and the use of two levels of the scene, the former is static, The latter is dynamic, the product is static and beautiful and into the scene, the dynamic to be easy to use, industrial design in the future not only concerned about the static life scene needs, but also to achieve the convenience in the dynamic process.

Therefore, the United States and the refrigerator design process to join the 90 ° door to facilitate access to items, four temperature preservation allows users to customize their own way, the industry's first surface light source to prevent glare at the same time can take into account the 360 ​​° lighting effect, The lower side of the refrigerator to reduce the height of the function, breaking the industrial design had more attention to the fuselage A side that is the front of the shackles, into the ABC scene of both the diffraction, highlighting the process of industrial design improvement is 532 as the representative of the United States fiber Thin refrigerator in this year in one fell swoop gains the German red dot award, South Korea good design award and Japan G-Mark design award 3 major international design award certification key.

Design the concept of obey the concept of function

Guo Pei has a very distinctive personal design concept, that is derived from Germany 'design obedience function', the concept is not a simple light design heavy function, but the value of expression design needs to be reflected through the function, especially the refrigerator Practical home appliances, to bring a sense of beauty or convenience to life, and let consumers willing to pay for it is a good design, rather than simply designed for the design.

To the current popularity of the appliance industry, intelligent upsurge, for example, Guo Pei on its split for the two levels to look at. 'There are two levels of intelligence, one is more rational technical level, the other is more sensitive to industrial design Emotional level, that is white we hope that the refrigerator is more intelligent, more emotional, more interactive with people, users are more willing to use it.

'Strictly speaking, the wisdom of this path is no problem, the trend must be the case, the fundamental purpose of intelligent is to allow users and refrigerators more and more integration, more and more easy to use, and the relevance of life more and more The more the strong, this is the inevitable trend of product development. 'Guo Pei analysis, intelligent refrigerator is with the black and digital product technology development triggered only technology led by a few years ago, most of the refrigerator intelligent stay in the refrigerator panel Upload a large screen or access WIIFI level, so that not only increase the cost of the product to the user, can not achieve the convenience of interaction with the refrigerator, this aspect of the intelligent development of mature also need to rely on the maturity of the technology.

And he is more concerned about the intelligent and industrial design is closely related, from this level, jump out of the cold technology for the product to give more human and emotional design, such as the United States refrigerator next generation of smart door open the way, Interactive experience, the use of breathing lights, through the light, the color of the echo changes, so that users, so that users understand the product, but also an emotional class of intelligent.

Micro and macro, rational and emotional, static and dynamic, Guo Pei see the world has never been an angle; focus on design and jump out of the design itself, dedicated to the product and not rigidly adhere to the product form, for the user pain point ahead of the layout of the user needs, The product has never been more than one dimension.Therefore, the United States can be seen from the kitchen of the refrigerator is not limited to the real nature of the industry, the industry is increasingly concentrated in the pattern of increasingly broad brand differentiation, the United States and the refrigerator ahead of the layout of product innovation drive Force, by redefining the shape of the refrigerator to stimulate the user needs new opportunities to bring new ideas to the industry at the same time more than their own opportunities to provide overtaking.