Many people can see the beauty of the air conditioning scene, interactive, young brand communication, you can experience the 'T +3' production and marketing model to the traditional rules of the game brought about by the change, you can experience the terminal-oriented market operation efficiency of the fast But few people understand that the United States of America home air conditioning division of another brand is an unprecedented speed to show its colorful side, the brand is Little Swan, and Little Swan air conditioning in the past two years of rapid development, But also highlights the beauty of the air conditioning business unit multi-brand layout go hand in hand the excellent momentum.

It is understood that 2017 frozen year, Little Swan air conditioning sales in the domestic market has exceeded 1 million sets of the past one year, the domestic market there has been a blowout growth market, a large area of ​​the phenomenon of long-term out of stock, even so , To the scale of sales to more than 1 million sets of the brand is not much, and Little Swan is one of them.

Has been, as the Department of the United States on the layout of the air conditioning market, one of the Little Swan air conditioning is mainly rooted in the development of three or four markets.With the further strengthening of the market base and the scale of sales continue to enhance the commercial channel system, brand image, Structure and so on a comprehensive upgrade, became the Little Swan air conditioning development plan.

Business channel upgrade to broaden the scale to enhance the path

In the channel layout, has been in the country's three or four markets to form a wide range of sales of Little Swan air conditioning is actively to the secondary market, I learned that the Little Swan has been in some areas into the US air conditioning TOP club channel, But the time problem. In accordance with the existing rhythm of the point of view to the TOP club channel as the basis for the entry of the sub-market system may require a longer process, but the infiltration of the secondary market in the Little Swan air conditioning In terms of a more smooth access.

It is worth mentioning that the United States and air-conditioning in the major business platform to reach a strategic cooperation in the field of rapid development of the field at the same time, but also actively expand the online distribution of the network outlets.I understand that the domestic market is not the United States air-conditioning The area of ​​the blank area is already negligible, but from the number of outlets point of view, the existing network size of the air conditioning in the late development requirements are still not enough, so after entering the 2018 frozen year, the number of outlets to enhance the scale of the channel to become the focus of development Work in this situation, the Little Swan air conditioning online market development will have a broader channel space.

Online field is also an important commercial development of one of the direction of the current Little Swan air conditioning has entered the Little Swan Mall, the future may be in the days of cat, Jingdong and other large business platform to achieve broken. Whether it is line or line , The full upgrade of the commercial channel system will fully expand the circulation and retail terminals of Little Swan air conditioning, which will also provide Little Swan with the most direct path to the promotion of the domestic market.

Technology production to create a more competitive product system

The product is the future of the Little Swan attack the basis of the road.According to the United States of the domestic air-conditioning business unit responsible person to the author revealed that the frequency of energy-efficient products will be Little Swan air conditioning sales focus.I also learned that in recent years Little Swan air conditioning J7, J10 series are more energy-efficient products in the market, and the core products of Little Swan air conditioning are equipped with ECO (one night one dollar) energy-saving mode.

In the United States, the Group's three strategic spindles (product leader, global operations, efficiency-driven), the product leader is the most important, the whole of the United States in recent years in technology research and development and product innovation has invested a huge resource, Such a strategic resource tilt, the US air-conditioning 'cool sense of no sense of comfort' series of comfort, as China's air-conditioning industry, functional and functional representatives of innovation.

On October 12, the United States air-conditioning released the industry's first independent artificial intelligence dialogue robot 'small beauty', and by the United States drafted into the industry standard smart home appliance interconnection agreement, established the user-oriented, market-oriented, After the sale of a comprehensive intelligent strategy layout, this will also promote the upgrading of intelligent air conditioning products.

Product structure upgrades and the formation of artificial intelligence in the dominant position, will be Little Swan air conditioning in the domestic market to create a more competitive product system, and therefore, 2018 frozen annual sales doubled the scale has become the United States of home air conditioning business in the Little Swan brand on one of the goals.