Into the 2018 cold years after the domestic air-conditioning market in the early boom of the shipping market is not the slightest signs of weakening, although the retail market has no peak season of the blowout state, but the abundant channel resources and circulation of high-pitched hoarding enthusiasm is still to the factory source Continue to transport a wealth of orders. So hot shipping market so that many parts companies are overwhelmed in the next few months to do when the production planning is more trembling, the current shipping situation has exceeded the expectations of many companies, perhaps, Most manufacturers of large-scale awareness of the domestic market is still only stay before the year 2017.
However, the fear of the spectacle is not unfounded, experienced a year and a half before the huge amount of inventory troubled air-conditioning companies are unable to play down the pain when it is sharp contrast, it is due to cautious and missed 2017 The big market under the rich opportunity to let a lot of manufacturers difficult to relieve the air conditioning market in the last two years of ups and downs, making the air conditioning business in the suffering between the difficulties and stability.
Even the radical companies are in fact aware that the high growth in sales volume is only the amount of inventory, retail sales growth is far behind the increase in shipments, so the trend of the late end of the market will determine the current How long will the high-growth shipping market last. The rate of product digestion in the coming season also determines whether the stock will be a reincarnation, and this will be one of the main shafts for the development of the domestic air conditioner market in 2018.
Production and marketing model changes and the emphasis on the system under the line, will be in the next year to interspersed with more brilliant picture, whether it is 'T + 3' or diligent fast sales, or zero inventory for immediate mode, Almost all of the terminal wall as a product circulation of the traction, so that all the channel resources are tilted to the terminal, user-oriented thinking of the terminal has become the entire air conditioning industry information source.At the same time, in the electricity business platform after a number of After the rapid growth in the online field has achieved a solid position in the brand to regain the line system, and in the consolidation of the line under the channel of many brands put the line as a strategic center, two lines of commercial competition Filled with invisible smoke, the construction and expansion of the business system is the most direct way to achieve self-breakthrough, and even affect the pattern of changes in the brand, which also makes the 2018 cold air-conditioning market is full of Aspect and look forward to.
Brand promotion competition is one of the main axis of the market next year.Now the air conditioning industry to promote the brand to the consumer market and industry business as if it is a field of visual feast, scene, young, light luxury, interactive brand promotion program It is no longer a brave brand of publicity, is no longer a monotonous general brand indoctrination, even if it is a simple promotional activities, are full of fun and style. Air conditioning companies are fully embracing the Internet and the younger generation of consumer users, Fresh and stylish, fun brand promotion and interactive activities, rendering a new era of brand promotion.
The long-term out-of-stock market in 2017 changed the supply and demand of the market. The stage seller's market strengthened the price rigidity of the air conditioning market, and the rise in the cost of various materials pushed up the price system, especially the air-conditioning factory collective products Structure upgrades, so that the product center of gravity also helped push up the average price rise in the late 2017 and early 2018, the industry once again appeared wave of wave tide, material costs and strict environmental initiatives is one of the direct reasons.
Although Gree and the United States as the representative of the leading brand of high pricing strategy, to the air conditioning industry, the maintenance of the ecological circle has played a positive role, but the price trend from the nature of the role is still the relationship between supply and demand, next year's season price trend decision The demand for the market itself, when the rate of demand is significantly lower than the current rate of rising inventory, then the stage, local radical price competition may become widely used around the price of the spindle strategy and market operations, Decided to many air-conditioning business survival and development situation.
Is the overall market size in 2017 on the basis of consolidation, or return to the early stage of the platform cycle, or copy the 2017 annual broad market growth, it seems that everything is confusing. Domestic air conditioning market development so far, has not appeared For the three consecutive years of bumper harvest, 2016 and 2017 annual market offer a feast, and see whether the year 2018 to create a new history.
