In April this year, Shanghai Fashion Week Ontimeshow, the fabric library exhibited a series of 20 'black technology' waterproof anti-fouling shoes, respectively, with a sense of wool, denim, natural sense, skiing four kinds of 20 kinds of new technology materials to make.
One small white shoes to wear polyester yarn made of cotton texture, waterproof, anti-fouling, anti-oil triple treatment, coupled with a good value, so many people are heart.
Poke video to see How badly
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And this series of technology shoes, even from the domestic brand leap!
When did the leap shoes become so much?
in China
Open to where the fire is not Supreme
But Shanghai leap
Do not say that the past two years, but the Shanghai leap forward action, and more play more out of color.
2016, leap and Disney company launched a cross-border cooperation in the Star Wars series of sports shoes, once released on the widely sought after, so easy to sell in short supply.No time to buy domestic and foreign star war fans, this time is still full of the world seeking.
Feiyue x STARWARS
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in Shanghai's prime location large shopping mall, leap Of the store is also open wind and water from the open one can usher in the sea of the grand occasion.
Excellent quality, the value is not low shoes, People love to buy, to Shanghai tourism foreigners will come to buy a few pairs of hand when the letter back.
France leap appears, in fact, is a speculative move. 'Steal' to the brand, without their own culture and the kernel, is not too far away.
In the major brands competing to seize the Chinese market, the French leap chose to develop outward, it is equivalent to give up the future of 80% of the global market. Even if sold in Europe no matter how good, it is only a flash in the pan, after all, into a climate.
But this thing really stabbed the people, triggering a domestic brand on how to do a good job of domestic goods thinking.While the Shanghai leap, with practical action to leap shoes to a new look in front of the people, for the rise of the waves to add fuel to the flames.
Now the leap
So that we see the Chinese tide card that some look
However, in the efforts of the CM team, the leap of reputation is getting better and better, the real achievements of China's own tide card.
And how does the leap become a real 'tide'?
- do not forget to actively upgrade the initial innovation -
As a few decades of history of the country's old, most of the feelings of it or based on the classic shoes. In the maintenance of the original design under the premise of leap thicker soles, optimize the production process, the product more durable.
Alone is not enough to eat the old enough. Just this year, Shanghai leap on the introduction of a transparent seamless series, flax simple series, ultra-fiber leather surface rain series, suede series, In the classic models on the basis of re-design, re-evoke the people of its interest and love.
Transparent and seamless series
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Ultra-fiber leather surface rain series
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And the back of the blind copy compared to the leap of the road much more stable and not blindly catch the trend, what fire to do, but according to the brand's own positioning to develop development strategies, To achieve both innovative and yet healthy development.
- Young marketing strategy -
As the tide card, of course, as far as possible to win the hearts of young people.In addition to the previously mentioned Star Wars series, they also with the United States Los Angeles legend tide card tokidoki Amoy odd odd cooperation launched joint design, continue to brand new elements, The response is very good.
tokidoki x Feiyue limited edition
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tokidoki x Feiyue on the show field
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