Gucci strong footsteps never stopped, the new quarter, it is the biggest winner in the luxury industry.
According to the "Women's Daily" quoted Kaiyun Group in the third quarter latest report shows that as of September 30 within three months, despite the strength of the euro for the development of the brand has brought no small resistance, but the group is still easy to go beyond the camp Expected overall sales rose 23.2% to 3.92 billion euros, and is expected until the end of this year, the group will be ahead of the luxury goods industry competitors.
To bring such a result of the biggest hero is undoubtedly the Group's three trump cards - Gucci, Saint Laurent and Balenciaga, which is the most significant increase in Gucci, is the group's well-deserved cash cow.
Data show that Gucci in the third quarter of organic sales soared 49.4%, easily exceeded the expected value of 30% increase, and once again broke the previous quarter recorded 39.3% sales growth during the period, all categories were recorded in two The number of bits increases.
Jean-Marc Duplaix, chief financial officer of Kai Yun Group, told Women's Daily that although the transcript was satisfactory, currency fluctuations still reduced income by 90 million euros, and that would continue until the fourth quarter. Yes, in the euro strong environment, the European tourism industry to bring the demand for shopping rebounded, the purchase of Asian consumers recorded double-digit growth. 'To compensate for the currency exchange rate caused by the price difference, Gucci since 2018 Spring and summer series of prices will increase by 5%, at the same time, its other brands have begun to adjust the price. 'Duplaix said.
Since Alessandro Michele took over as Gucci creative director, the brand transformation is the industry's most commendable typical case, in the success of grab more and more market share at the same time, the market demand for the brand is also getting higher and higher.
Duplaix said the current mission is to adjust the Gucci production cycle in order to facilitate faster response to customer needs.It is reported that in order to achieve more efficient production rate, shorten the delivery time, and promote the brand to a more vertical integration The company is planning to set up a design and production studio in early 2018 - Gucci Art Lab, the main production of leather products and footwear, and will set up a professional team, and timely feedback consumer trends, the procurement of sustainable fabrics , The most important thing is to maintain Gucci supply chain localization, so as to speed up the release of the new series of speed.
This 350,000-square-foot studio is one of the plans for Gucci to further incorporate production into the interior.
'We never worry that Gucci will maintain the growth rate of the current market share.' Duplaix and investors in the conference call said, on this point, Kai Yun Group as a brand of patrons, Gucci will provide sufficient financial support.
For the production process and delivery time control, the same is to promote
Brand retail direct sales in the luxury brands are in the layout of the era of electricity business, Gucci has been to rectify its store network to better with the company's 'new store concept'.
The so-called 'new store concept' is actually similar to the current popular full-channel sales, Gucci want to be the physical retail space into experimental, but also digital operation of the store, to provide services for consumers across the channel.To date, Brand all 550 direct stores, 25% have been model innovation, by the end of this year there will be another 30 to complete the update.
Gucci will direct the development of stores in the first place, the results of this strategy has also been reflected in the data, according to the company's earnings show that during the third quarter, sales of direct sales increased 51% to 1.28 billion euros, accounting for The brand total sales of 83%, online channel Gucci also did not lag behind, in July this year, Gucci opened the official website of China's online purchase service, although Kai Yun Group did not announce a single brand online sales, but the overall electricity sales Up 80%. The right way to grasp the hands of Gucci luxury goods in the impact of the wave of counter-current and on.
RBC capital analyst Rogerio Fujimori to the "Women's Daily" that there is no doubt that the golden age of Gucci, just after all over the height of Gucci, Gucci brought a short period of time 'Renaissance' when the tide will fade is also the industry often The voice of doubt.
But for now, Alessandro Michele intends to create a highly consistent and distinctive image strategy to maintain the loyalty of consumers, the brand is still in the high-speed growth period.