In the field of 'light luxury', a group of brands such as Tory Burch, Kate Spade, Coach and so are quite strength, they created a high-speed development of the 'light extravagant' myth, who will become a light of the dark another Has always insisted on the Italian tradition of FURLA has long been exposed.
October 14, Furla (Fula) is located in Kunming Shuncheng Shopping Center store opened, marking the first store in Yunnan landing, but also shows the brand in Kunming, the second and third line market development momentum and great ambition.
It is understood that Furla in 1927 to set up the company's founder Mr.Furlanetto, previously operating leather products accessories. In 1980, Furla brand was officially founded. Furla) Group's total output value has exceeded 80 million euros.
In 2013, Furla brand and Hong Kong Fung Group Fung Capital Group Fung Capital Asia joint venture company, this cooperation led to the proportion of Furla Asia-Pacific region in 2015, the Asia-Pacific region accounted for Furl 19% of the global performance, the previous year is 16%.
Today, in the 100 countries and regions where the FURLA products are sold, Italy occupies 20% of the total sales, 29% in Europe, the Middle East and Africa, 23% in Japan, 19% in the Asia-Pacific region, And the United States accounted for the remaining 9%.
In the past few years, the pace of FURLA has been accelerating in the Chinese market. In major cities such as Beijing, Shanghai, Shenzhen, Shenyang, Tianjin, Hangzhou, Chongqing, Harbin, Hefei, Jinan, Wuhan, Zhengzhou and Xi'an With stores, now brand landing fashion spring city, once again proved as a long history of the Italian brand in the Chinese market expansion of determination.
FURLA's unique personality is reflected in its rich colors and styles, and its design ideas are captured from the natural scenery of Italy, such as the sandy beaches, the sailboats on the blue sky, the olive groves and the flowers of the four seasons. Of the Southern European style. It does not exaggerate the trademark, with simple lines and clever colors to show ladies young lively, pretty and confident of the material.
In the fashion industry, FURLA is also highly respected by many ladies ladies, female stars Elizabeth Hurley and Ruby Ruby are like FURLA bag. Former first lady Laura Bush in the visit, Also hand holding black Furla Chelsea gentleman bag.
