(12) China International Kitchen Expo (hereinafter referred to as CIKB2017), the booth of the casino is refreshing, and the booth is full of new products, This design does not look like a company has already had more than 30 years of history of the old business to do business.

MACRO debuts CIKB2017 with new posture

In the view of many people, since 1985, the birth of the first high-quality gas water heater since, although MACRO has been focused on the domestic kitchen and toilet industry's intensive, but in the development of some of the brand quite satisfactory, the lack of bright spots, seems to remain in the 'MAC But the success of the consumer to seize the development opportunities, through the pursuit of scientific and technological innovation to solve user needs, to provide more users with both temperature and technology content of the product , Making the brand showing a new attitude.

To the 'technology and art' of the new posture debut CIKB2017

In this exhibition, MACRO will be the theme of the exhibition as' deconstruction of the new! Here, met the new ten thousand music ... ... 'on-site display of the four series of new products:' X7PRO home central hot water ',' MATE7 Cooking system ',' S7 no electric washing water heater ',' BX7 constant heating π gas hot water heating furnace 'without exception, have been art deconstruction.

With the constant heat pool, gas proportional valve, copper and other gas water heater core components to build the 'pipeline forest'

In the stadium, the use of constant heat pool, gas proportional valve, brass, heat exchangers and other gas water heater core components to build the 'pipeline forest', to the rigid metal parts to give a vivid and dynamic, while the forest represents the green, Ecology, vitality, as the X7PRO home central hot water to bring the comfort of natural hot water like feelings, busy day home to come to the heart of the dripping hot water bath, remove the day of fatigue, as if exposure to nature, enjoy exposure Forest-like ecological life.

S7 'no electric washing' electric water heater exhibition in the 'quiet deer', is the use of electric water heater liner, heating tube, part of the shell to create inspiration in China's traditional cultural awareness, the deer represents the quiet, spiritual , As well as chaos and sensitive deer in the free running shuttle, put aside all the alert, as if not worry about any outside harm.As S7 no electric washing water heater for consumers to bring absolute safety bath, the user can in the bath process Put down all the worries, experience the quiet, warm ecological life.This art to jump the creatures to express the warmth of the brand and the quality of life concerns, science and technology, art, ecological life complement each other.

S7 'no electric washing' electric water heater exhibition area 'quiet deer'

With the range hood of the inverter motor, oil filter and gas stove ignition switch, burner and other core parts to create the 'free dragonfly', is the time of the World Expo kitchen technology and art exhibits the most suspenseful one. The dragonfly is vacant over the entire exhibition hall, shocking and spectacular, and the light body represents flexibility and freedom, just as the MATE7 automatic cooking system creates a 'clean kitchen environment', 'smart and easy cooking' kitchen life experience.

In this regard, the general manager of Wanjiale Yu Shaoyan given a very detailed explanation at the scene.He said: 'MACRO want to use artistic means to deconstruct the product, dig out the user for the modern family hot water life and the core value of kitchen life. , The core value of home hot water life is safety, comfort and environmental protection, while the core value of the kitchen life is to have a clean kitchen living space and wisdom of the cooking process at the same time, also hope that through the deconstruction of the product given Aesthetics of creativity, brand rejuvenation, to create a new era in the Internet, a vibrant and young sense, the new brand image.

With the range hood of the inverter motor, oil filter and gas stove ignition switch, burner and so on to create the 'free dragonfly'

An industry expert watched the show, said the MACRO, people, nature, science and technology, life multi-dimensional relationship between the unified integration, through art and space aesthetics, the future to build 'warm home, science and technology home, ecological home 'The expectations expressed most vividly, the success of creating a new' ecological home '.

Around the needs of users continue to product innovation into a key

In fact, this is not the first time with the cross-border, once with the international industrial design master Kita Jun cooperation Q constant temperature π gas water heater has become the star of the entire heat market, which fully shows the combination of technology and art , Can really bring a good market response.While the kitchen and toilet products on the scientific and technological innovation, as early as the past year has been reflected very clearly.

Wanjiale general manager Yu Shaoyan

In 2016, Tencent has launched three major original 'black technology' kitchen electrical products, including carrying 'Oriental constant thermal core' system, 0.7 seconds that is hot water X7 central hot water, the use of hot water without plug, The main power off, to achieve active protection of the S6 'no electric washing' electric water heater, and with 'intelligent cooking system' to achieve 'left hand control smoke stove, right hand focus on cooking' balanced division of the 'mate3 wisdom of cooking' The

It is understood that the above three products are MACRO focus on kitchen electricity, around the needs of users to innovate, break through the traditional industry results from the market feedback, these new products are doing well, of which X7 home central gas water heater listed 100 days to obtain more than 10,000 units of good sales, mate3 Zhiyuan put into the market 3 months time, MACRO kitchen sales of products increased by at least 30%, and in this year's China Kitchen Electric Summit Forum won the '2017 China The best-selling kitchen electric 'honorary title .2016, driven by the three main products, MACRO kitchen appliances business income of 2.8 billion in 2017, by the North coal to gas, coal and other policies to change the economy, MACRO thermal industry Revenue is expected to exceed 4 times the growth rate last year.In addition, the kitchen industry, dishwashers and other categories, has become a new growth point.

This time, in the four series of new products on the show, 'X7PRO home central hot water', 'MATE7 wisdom of cooking system' and 'S7 no electric washing water heater' are based on last year to further upgrade, in the Bathing comfort, safety, and cooking in the intelligent, convenient and so has a more prominent performance.At the same time, the new launch of the BX7 constant temperature π furnace, equipped with a 'Oriental constant warm core', with 56 Patented technology, 52 heavy safety protection, can achieve warmth that is hot, reliable and durable experience.

Participants took a group photo

Also need to be worth mentioning that, in the consumer demand is escalating, kitchen electric industry continues to expand the case, MACRO is also actively related to the expansion of new categories.With the relevant person in charge of MACRO products, the past two years, MACRO will 'Made of Chinese food kitchen' concept, to speed up the oven, dishwashers and other embedded products layout, and is committed to solving the product of Chinese standardization issues, such as Chinese food recipe curve, Chinese cooking and other issues In addition, the integration of the cooking process is also a future product development, such as the combination of sink and dishwasher, sink and garbage processor combination.

It should be said that relying on the innovation in the core products is the most effective way to achieve rejuvenation, but in the relevant person in charge of MACRO, as a 32-year-old veteran business, in the current era of the Internet will face More challenges, in addition to the same as to do a good job of the product, but also need to integrate into the Internet thinking in the sales, service, business management and other aspects, these are hard to explore the direction of MACRO.

Yu Shaoyan said: 'The pace of technological innovation will not stop, so MACRO will accelerate the development of the point of view, to adapt to the changing needs of consumers to upgrade, more active in the kitchen electric market, and the kitchen show, you can see Is a new starting point for tenants, through the cross - border integration of science and technology and aesthetic, will be the success of the rejuvenation of MACRO.