October 22, held in Shanghai 2017 China International Kitchen Expo, the United States of the two major dishwasher action attracted the attention of the whole industry - first, the introduction of cross-border four-in-one sink dishwasher; second , The joint day cat released '360 days is not net is back', '3 years warranty repair gold medal service plan' and release the third generation of hot air drying intelligent dishwasher X3.

The world's five hundred strong background, 18 years, the professional accumulation of the dishwasher industry, higher than the industry 5 times the increase in the United States of the dishwasher in the market high-speed growth, all enterprises have to increase capital to grab the market share of the mouth, Dropping, starting from the most basic market point of view, behind the reason

Dishwasher will become a modern family 'necessities'

As we all know, the dishwasher has been growing rapidly in recent years as one of the most dazzling categories of kitchen appliances and even the appliance industry, and in the past 2016, dishwasher retail sales of nearly $ 2 billion, an increase of more than 100% Of the January-August, the dishwasher's retail sales of more than 2.4 billion yuan, an increase of up to 134%.

Must be pointed out that the reality is that such a rapid growth, on the one hand is caused by the outbreak of market demand.On the other hand, the dishwasher sales base is relatively small this reality.Compared to the mature market in Europe and America 60% penetration rate, the domestic market is insufficient 3% of the penetration rate shows that we have a long way to go.On the one hand, the lower penetration rate, we need to double the growth of the market in front of sufficient humility and sober; the other hand, as a new category, how to avoid the rapid growth process Such as blind expansion, neglect of product power, over-publicity and overdraft consumer trust and other issues, so that the entire industry into a rational health track, requires all the market competition with more long-term and more constructive marketing strategy.

For any category, the market lead to the market growth period will face high-speed growth.But the category there is no future, how much future, basically depends on whether the category can be achieved from the new category to the necessary categories (or Standard, compared to color TV, air conditioning and so on today has become a modern family standard. With the product, the results are self-evident.

As one of the world's top five hundred companies, is from the decision of the dishwasher industry now and the future fate of the height, to start the dishwasher market development.

In the United States, the general manager of the dishwasher company seems to protect the dishwasher industry if there is a greater future, it is necessary to enhance the status of the dishwasher in the kitchen, the dishwasher to create a modern family must (standard ), And the realization of the dishwasher from the emerging products to the necessities of the cross, it is a complex and systematic project which includes both the user's pain point of study, but also in line with China's national conditions to build the product, the construction of the service system, etc. The

The United States of America kitchen appliances dishwashers general manager Mr. Wu Shou Bao

To promote the popularity of the dishwasher is facing a golden opportunity

'The whole dishwasher industry, is now facing a rare historical opportunity', Uruguay pointed out that 'the entire domestic consumption is in the upgrade when the mouth, which is to promote the popularity of the most popular dishwasher'.

In fact, this change in consumer upgrades has long been raised to the height of the country's major policy, and the 'supply-side reforms' are from the supply side to the promotion level, and the newly closed nineteenth major theme report on the current society is facing basic contradictions Change the discussion, but also means to raise the quality of life around the point of demand, or have more, greater policy benefits worth looking forward to.

If from the more basic, more realistic point of view, the current consumption of the main force of the 85, 90 generation, is in the material rich environment grew up next generation, different from their parents from the basic demands , Their pursuit of the quality of life born with the Internet, especially with the Internet, their vision is more open, more active thinking, to accept new things faster.

Dishwasher as a new category, the consumer from the heavy kitchen cleaning work in the liberation, it is clear that the demand to seize this big trend.

Forging products in line with China's national conditions, is to promote the popularity of the core dishwashers

Wu Shou believes that to build the product of the dishwasher, can not do without three aspects of the work:

First, the precise market research. Products to consumers useful, we must first know what consumers need, where the pain of consumers, which is the direction of research and development work, for the dishwasher, it not only determines the product Line, but also determines the development of product features.For example, for the installation of the problem, the United States at the beginning of this year launched a free installation of the dishwasher, the kitchen for the narrow space of this problem, the United States launched the sink dishwasher. "From the point of view of the user's pain, we used the CDOC methodology (a series of tools, methods, and best practices for the US product development process) to get the kitchen wash "Our product line design, our product design, all from the domestic consumer's pain point, ran to solve the consumer hesitation at the time of purchase, in the use of the product, When the pain came from '.

At present, the beauty of the dishwasher has become the world's most abundant product line dishwasher brand, sink, desktop, embedded, stand-alone, free installation of the product line full coverage, and technically from the intelligent washing system, hot air drying System, to the intelligent oil pollution sensor system, mobile phone control experience such as APP to complete the technology all-around coverage ', in the day of the conference, the black security revealed.

Second, strong, professional R & D strength. 'The beauty of the dishwasher has the most professional technology and the most solid foundation. Constant technological innovation, and the use of Chinese family environment, so that the United States has the world's most complete category From the Chinese customs data, China's exports of dishwashers, more than 85% are the United States of the production, which is sufficient to prove that the United States of the R & D, manufacturing capacity ', Wu Shoubao so proud to announce.

To the United States and the development of intelligent dishwasher, for example, as early as the introduction of smart dishwasher 3908, the United States in the country more than 30 cities, visited nearly 1,000 Chinese families, done more than 1300 pollution experiments, only a dish Machine, the United States won the 177 invention patents.This time launched a new generation of X3, not only equipped with industry-leading hot air drying technology, but also greatly enhanced the intelligent washing program and intelligent soft water operation, the consumer will be completely free from the housework come out.

This time the heavy product four-in-one sink is even more so, in addition to cleaning the dishes, fruits and vegetables, but also a key to remove the kitchen waste, etc. The views of the consumer pain point, specifically for the sink dishwasher equipped with live water frequency washing System, so that the dishwashing more 'net' step; ultrasonic and inrush technology combined with double-power washing, so that fruits and vegetables clean more peace of mind, 36.5 ℃ life temperature more effective to pesticide residues, according to the authority to detect the removal of 15 farmers More than 97%; the first innovative integrated garbage processor, a key clean kitchen, so that the kitchen clean more efficient; ingenuity of the 4.0mm manual sink, to create products luxurious texture, durable more at ease.

Third, the professional service capabilities. Fundamentally speaking, after-sales service is an extension of product strength. Professional and thoughtful service, on the one hand is the embodiment of business strength, on the other hand is to improve the consumer experience an important content. At the meeting, the United States announced to the outside world, even if the purchase of the United States during the purchase of the dishwasher products, you can get 360 days without a net retreat and 3 years free repair gold medal service, enjoy the machine and the core components for three years free repair. Such initiatives, on the one hand for the industry to establish a new benchmark, to build a new threshold for after-sales service, at the same time, for consumers, especially for the promotion of dishwashers, it is a major thrust.

Continued popular dishwasher basic knowledge, is the key to the popularity of dishwashers

As mentioned above, despite the rapid growth, but less than 3% of the popularity, indicating the market for the dishwashing of the lack of awareness of this category in a north of Guangshen first-tier cities in consumer research, know the dishwasher Consumers of this product, less than 70% .In this less than 70% of consumers, the dishwasher can wash clean, whether the power consumption of water worry, then accounted for a very high proportion.

Low awareness rate, is the current status of the popularity of dishwashers.Traditional publicity and promotion, can not let consumers direct perception, the effect is also general.Excellent propaganda side effects will be higher than the user's expectations, but to the entire industry has a negative impact. The beauty dishwasher gives the answer -

In the October 22 of the International Kitchen Expo, the United States and the United States announced that the days of cat, where the double purchase of the United States during the dishwasher products, such as due to quality problems can not be installed or poor cleaning effect, 360 days can be free return , At the same time double the day to buy the United States can be presented to the value of the dishwasher 999 yuan "three years free repair package" gold medal service, enjoy the machine three years free repair service.

In a word: Dishwashers really easy to use, the United States with their own strength to speak, the industry's first dare to promise 'not net is back' business, such a move to promote sales and promotion, both fundamentally dispel the consumer's hesitation and wait and see , To the popularity of the dishwasher to join a powerful catalyst, but also to avoid excessive publicity speculation for the popularity of the dishwasher and promote the establishment of a healthy, rational image of the entire dishwasher industry is also of great benefit.

From the beauty of the group level, the rapid development of dishwasher category, is the United States in recent years, the Group in the 'leading products, efficiency-driven, global business' under the guidance of the three major strategic implementation of one of the specific.

As the home appliance industry, aircraft carrier-level enterprises, at the same time, but also around the world focus on consumer electronics, HVAC, robotics and industrial automation systems technology enterprise groups, the United States in recent years, the transformation and development of all, 200 billion yuan on the sales scale of the road.

It is also because of this, the beauty of the dishwasher every move, has a strong sense of responsibility and mission from the industry to start the overall situation, by reinforce the product strength and strong promotional initiatives to the dishwasher this emerging category into healthy, benign The development of the track, so as to build the big future of the dishwasher industry, which is the beauty of the dishwasher from Fu's mission.