October 12, 2017 Waterjet Beijing Water Exhibition officially launched in the same period, by the blue nest international direct drinking water era, the United States retail, Shanghai lotus exhibition company co-organized the fourth China Water Industry Ecological Summit also in the National Exhibition China's water purification industry how to open the market, how to start the brand to become the focus of attention from the manufacturers of the country representatives, distributors, representatives of more than three hundred, and so on. People focus on the status quo of water purification industry market, business problems, market management and other topics to discuss the issue, through the industry data release, cutting forward information for the industry 'lighting' direction. Direct drinking water scene reports, And interviewed the Shenzhen Angel Drink Industry Group Co., Ltd. Marketing Center Deputy General Manager Hao Xiaowei, interpretation of the future of water purification.

"Straight drinking water era": It is understood that the recent, Angel joint Jingdong open # national water quality testing public action #, in addition, V-line water purification products in the first Beijing East, I would like to ask this joint activities with Jingdong brought to Angel what?

Han xiaowei August 26 this year, Angel held in Shenzhen in 2017 new conference, released in 2017 Angel series A new series of new products in the activities of the day, Angel and Jingdong officially launched the 'national water quality testing public action', held a " All the people try the water • 'drink' innovation 'public service conference, called on the community to pay attention to water quality safety. Activities, Angel also launched online fist products V series water purifier (V2plus, V2), and starting in the Beijing East line.

Jingdong is the leading integrated network of retail enterprises, and Angel open hand # # National Water Quality Public Action # to help consumers understand the health of drinking water, is the cooperation of both sides on the safety and health of the people attach importance to health, but also the corporate social play.

As the leading brand of domestic water purification industry, Angel has been committed to the scientific and technological research and development of the net drinking water industry for 25 years, and always insists on providing consumers with high quality, high value and high experience products. 25 years of continuous exploration, will lead the technology, Into every part of the water, for consumers to bring a cup of good water.

"Drinking water era": Do you think, China's water purifier industry is currently facing the biggest opportunity is what? The biggest challenge is what?

Han xiaowei At present, the domestic water purifier product penetration rate of about 5% level, compared to 80% of Europe and the United States, South Korea's 90% penetration rate, the gap between this is very large. Appliance market, the domestic white, Black shop are basically 100% penetration rate, water purifier development space is very large, here is a few large status to do support.

First, the current domestic water quality situation.With the deepening of China's industrialization process, pollution problems are also concentrated outbreak, and more and more attention to the community, water pollution is very serious.

Second, tap water is facing secondary pollution. Drinking water requires water companies to filter and purify, through the water pipeline to the tens of thousands of households, this process, the aging of the pipeline, the maintenance of sediment into the old community, including some of the roof Of the water tower, which is the secondary pollution of the high focus of the area.Many times, consumers will feel the beginning of the water turbidity or yellow, water and water after the beginning of the water when there will be color, pour into the kettle Scaling, which is the consumer is very easy to use the process of water changes.

Third, consumers pay more and more attention to the safety and health of drinking water.According to the current domestic water purifier penetration rate, compared to Europe and the United States, can only be regarded as the initial stage of development, in the consumer education stage, but through the market performance, Equipment is a very small number of home appliances on the market showed rapid development of the category, in recent years, the growth rate is very fast.This shows that consumers pay more and more attention to drinking water safety.

At present, the water purification industry is in the early stages of development, the standard specification is not perfect, the consumer awareness of water purification products is not thorough, this is the biggest challenge.The rapid development of water purification industry, huge market potential to attract investors Of the current domestic water purifier brand has more than 4000. From this process we also see, because the standard is missing, the quality level is not complete, consumers do not understand, it is possible to buy quality, but off the product.

"Straight drinking water": Angel is a focus on doing water purification business, and now also passed the 25 years time, do you think Angel compared with other water purification enterprises, its advantages and disadvantages are what?

Han xiaowei Since its inception, Angel has been focused on the net drinking water industry. In 1988 developed the first domestic water purifier, in 1993 developed the first water dispenser, to create and promote the domestic net water industry continues to move forward.

Angel has been pursuing the core technology, with 'national laboratory' certification, more than 20 years has accumulated more than 300 national patents, but also the drafting of national standards for water purification industry, the country has been identified high-tech enterprises.

Second, Angel has been pursuing high-quality products, we basically released every year new products, these new products are embodied in Angel's core technology.

At the same time, Angel attaches great importance to R & D investment, basically our annual R & D investment occupies a large proportion of the initial R & D investment is 3.5% of sales, to 5%, and now 8% to 10% of R & D investment Better investment will be able to develop a better product to consumers.To date, we recover Angel first water purifier is from the consumer, has been used for more than 20 years of products.

Technology and quality is Angel's biggest advantage in the water purification industry.

"Do you want to understand the characteristics of different markets in order to cope with the changes in the market.How do you think of the 'change with the invariable' this sentence? Do you think the most obvious characteristics of China's water purification market is what? Angel how Which product is tailored?

Han xiaowei In the face of the changing market, Angel always adhere to the high-end clean water experts brand positioning, Angel insisted on the high-end, not only in the brand level, but also in the product level, always adhere to provide consumers with high quality, high service products. Many companies according to the purchasing power, the consumer is divided into different levels, but Angel is based on the needs of consumers to divide, such as the requirements of water quality and convenience of product requirements, so our high-end products that can meet the consumer Harsh, more diverse needs.

In order to provide consumers with more water quality products in line with China's water quality, China's regional wide, very different water quality north and south, Angel and strategic partner Dow Chemical Company jointly established the China Water Quality Laboratory, jointly developed in line with domestic water quality products The

At the same time, we also fully consider the needs of consumers in August this year, Angel's new conference, released the Angel new A series, one of the main star product A6 Pro water purifier collection of five innovations of Angel, including ultra-quiet, super Small volume, four leak - proof, full protection Zhizhi lead - free faucet, US ^PRO Super filter. Angel in the product development stage,

Through the consumer market research, to understand the consumption of water users in the use of the pain in the process of Angel through technical research and development, with five innovative technology to solve the consumer in the use of water purifier in the process of the top ten pain points.

"Straight drinking water era": from the results of many data can be seen, the overall growth of the water purifier market is more optimistic, but the experts also pointed out some of the industry problems from your observation point of view, do you think the current stage of development to what stage? What are the bottlenecks or problems?

Han xiaowei Water industry is in a period of rapid development, from the market coverage, but also with the early development of the huge market potential will inevitably attract investors to enter the competition will certainly become more and more intense.Currently, we also See, the net drinking water industry is a small and medium-sized enterprises, the development of a very low starting point of the industry, the standard is missing, the quality level is a reality, but any industry has a chaotic to orderly process, with consumer awareness The future of the net drinking water industry, the market structure must be more and more concentrated, focused on the brand excellence, skilled, sustained, the industry will continue to improve the industry, the industry will gradually improve the quality of the industry, Innovative professional business.

Angel has always been a pioneer and participant in the standard of the net drinking water industry. It is also a practitioner of the standard for drinking water. The net drinking water is related to the safety and health of consumers and the high standard of building products. The provision of services is the basic bottom line and social responsibility of the enterprises.

"Drinking water era": in the promotion of water purifier products on the popularity of Angel in the channel construction there are some good promotional measures?

Han xiaowei Different channels of consumers are different, so Angel in different channels of product layout is differentiated, different channels are also specifically for their products, for example, KA channel for more terminal consumers, between brands Competition, demanding products, the price segment to meet the different needs of users; building materials more for the decoration of consumers, the terminal play an interception role, the brand between the high-end and the whole house integrated series of intense competition.

"The era of direct drinking water": mobile Internet era, you put Ma 's' new retail' what kind of view? Participated in the Blue Nest International • Direct drinking water era host, Gome coached the 'new retailers heart from the net' The fourth session of China's water industry ecological summit, what kind of expectations and views? Compared with the previous, your current Beijing Water Show what new feelings?

Han xiaowei In 2016, China's total retail sales reached 5.16 trillion, 10 times in 2010, four times in 2012. New retailing has brought great impact and changes to the current industry, mainly on the basis of data Of the business ecology, intelligent-based product ecology, integrated-based R & D system to flexible production-based supply system. Facing the impact of the new retail era on the industry, Angel has always been concerned about the needs of users and Product experience. Through market research, to understand the user pain points and purchase drivers, consumers to buy the process and habits, and ultimately consumers in the product purchase, use, sale and other sectors have excellent user experience.

In the current market environment, the fourth China Water Purification Industry Ecological Summit held, hoping to continue to play its role in the exchange of water purification enterprises platform to promote the new environment, the active and healthy development of water purification industry.