October 22-24, the three-day 2017 China International Kitchen Fair (hereinafter referred to as: CIKB2017) held in Shanghai as a national exhibition center as an international perspective, and is China's only professional kitchen industry event, to attract With domestic and foreign mainstream mainstream brand competition, which has the local combat advantage of the domestic kitchen electric brand still occupy a dominant position, with a large area of the exhibition hall and unique style of design, the big show the strength of the most vividly.
CIKB is the German kitchen exhibition (Living Kitchen) of the Chinese landing project, more international perspective
At the same time, the product line of intelligent upgrades, diversification of expansion, but also to mainstream kitchen electric business enterprises in the kitchen to fight more intense on this year's CIKB, not only new products, new technology contests stage, but also The future of the kitchen life of different interpretation and competition - Fang too to 'oil smoke love letter' interpretation of human feelings; boss electrical commitment to build 'smart kitchen ecology'; the United States to 'cook experience museum' floor cooking new ideas; Vantage to 'smart kitchen And the wisdom of life 'as the theme, showing the five different scenes of life; Germany with' quality kitchen electric 'easy' enjoy life '... ...
Can be seen, the mainstream competition between the mainstream kitchen enterprises, is no longer limited to a single product contest, but the front extension to the entire kitchen of the whole category, and even the brand connotation rose to improve the new height of life, 'high Quality kitchen life 'beautiful picture began to vividly on paper.
This, on the one hand, is the trend of the consumer upgrade, the rapid rise of the middle class, for the kitchen space demands, from the traditional cooking food, to meet the food and clothing, advanced to a place carrying emotional exchange and quality of life. , Is fully witnessed the kitchen industry in China from the rapid growth to gradually mature changes, and now, more professional, intelligent technology reserves, more diversified, high-quality product lineup, are sufficient to support this transition and upgrade.
Enough large exhibition area and unique style of design, filling the mainstream kitchen electric business big strength
High quality kitchen life that requires new technology upgrades
High-quality kitchen life, in addition to meet the traditional cooking habits, but also the pursuit of relaxed, comfortable, convenient, personalized experience, which for the product differentiation of innovation into more possibilities. Large amount of air, the operation center large screen And intelligent content in-depth, efficient and healthy, multi-point of product interconnection, etc., is becoming the evolution of high-end kitchen electrical products.
For example: Fang Tai intelligent lift hood EM7T.S give you 'unmanned' future experience, and the first cross-border triple sand dishwasher from Q1 to Q7 series, to provide a more convenient cooking experience; boss Electrical appliances to launch the fourth generation of 2 times the wind pressure of the suction machine, so that the cooking environment is more smoke-free low noise; Vantage magic mirror V2 smoke and magic disc stove, intelligent cooking more fun life; Germany and Italy smart strong row V8 Smoke machine, the real solution to the high-rise residential smoke exhausted; there are first exhibitors in the forest, this time to more than 28,000 price of intelligent oven stove for the head, and vigorously promote the convenience of cooking, healthy diet concept.
Based on the 'individual needs' different understanding and keen control, mainstream kitchen electric business enterprises in the product innovation have their own differentiated competitive advantage, but the same thing is to meet the high-end crowd in the quality of consumer ideas, product structure further To the high-end, high-quality vertical upgrade, has become China's kitchen appliances market 'new normal'.
Fang Tai intelligent lift hood (left) and the forest inside the intelligent oven stove
High quality kitchen life, need all-class support
Of course, high-quality kitchen life, not only for a product of a rich feature, technology upgrades, but also need to form a product and space and the user's mutual cooperation between the kitchen system, complete sets of embedded products To the market demand, but also for the technical emboldened and brand background of the mainstream kitchen electric business, to build a diversified expansion of the new runway.
CIKB2017, the United States and the kitchen on the heavy release of high-end smart kitchen solutions to the 'Star Kitchen' sets; Fang too 'Sky 7 Series' in addition to heavyweight smoke stove, embedded oven, also joined the For the large size of the design of the 20L large number of gas water heaters; boss electrical with super 70 products to build a 'smart kitchen ecology', and actively develop water purifier and clean air central hood of these two new categories; Vantage launched a three-body health dishwasher and TA2 gas water heater two main new products, and further enrich the full range of kitchen and electronics category; Germany and Italy will also be the first of its kind, Tentacles extended to the bathroom field, launched a heat, electric products.
In the positioning of high-end quality of life products, embedded dishwashers, electric ovens, steam stoves and other quality of life to enhance the quality of the new category, will play an increasingly important role in the emerging category of further enrichment, will also for the future Of the kitchen electric market to bring greater room for development.According to Zhongyi Kang data show that 2017 in January-August, the dishwasher retail sales of 1.83 billion yuan, an increase of 134.6%; steam furnace retail sales of 1.22 billion yuan, an increase of 47.5%; the scale of retail sales of electric ovens reached 2.7 billion yuan, an increase of 18.3%.
CIKB2017, the scene experience is everywhere
High quality kitchen life, need to experience the scene
When more new technology, new features are gathered in the new kitchen electrical products, to the user to bring more humane, intelligent product experience at the same time, also passed out a more relaxed, more comfortable, more quality lifestyle.
Experience upgrade, that is, CIKB2017 presented to the outside world's most intuitive feelings. Is no longer a cold product display, but more warm, life, three-dimensional real show, and live baking, sharing the interactive experience of food, so that users In the innovative products and food culture experience, imperceptibly feel the quality of life to enhance.
For example: Fang too give the product to give a 'smoke of love letters' warmth story; the United States is directly to the 'cheware experience museum' moved to the CIKB scene; boss's exhibition hall design is full of intelligent, scientific sense of elements; Vantage Hall style Emphasis on the simple life of modern life; there Shuaikang 'taste of the kitchen', MACRO 'Technology and Art' theme exhibition ... ... in the creative, unique design hall behind the design, are delivered out of their different kitchen culture And lifestyle.
In the increasingly fierce competition in the kitchen electric market, to seize the minds of high-end consumer groups, can not just simply emphasize the product itself, and to more refined life concept, into the product design, into the brand culture, for the product Emotion, temperature, fun, and then wake up the hearts of consumers on a way of life beautiful yearning, which not only fit a higher level of spiritual pursuit, but also in the new era of consumer upgrades, based on long-term, homeopathic strategy Sex layout.
