On the afternoon of October 24, Little Swan A released the three quarterly report of 2017. The report shows that in the third quarter of this year, Little Swan Company achieved operating income of 5.41 billion yuan, an increase of 32.9%, net profit attributable to shareholders of listed companies 4.1 billion yuan, an increase of 23.8% year on year.At the same time, the first three quarters of 2017, Little Swan listed company's operating income reached 15.98 billion yuan, an increase of 32.5% over the same period attributable to shareholders of listed companies net profit of 1.14 billion yuan , An increase of 25.2% over the same period last year.
Excellent performance to the listed company's share price into a tonic, October 25 the same day at 3 pm closing, the Little Swan A stock soared to 53.89 yuan, a strong daily limit.As its third quarter results hit a record high over the same period, Little Swan's stock price also stood above the historic peak, in recent years the Little Swan continued high-end transformation and upgrading of its market performance continued to play an important role.
Revenue growth and high growth rate
Open the past few years Little Swan listed companies annual report, semi-annual report and quarterly can be found in the first three quarters of 2017 the amount of 15.98 billion yuan income has been very close to the year 2016 operating income throughout the year (last year's operating income of 163.35 In other words, Little Swan is only used for three quarters of time, completely last year 's operating scale.
Moreover, in the third quarter of this year and January to September, the two periods of time operating income has hit a record high, Little Swan rapid development momentum is evident.In fact, the last few years, domestic and international washing machine market trends Is not very ideal, from the incremental market into the stock after the competition stage, the washing machine industry, the external opportunities are clearly inadequate and endogenous resources are extremely scarce, but in such an anxious competitive environment, Little Swan in the domestic and foreign markets to build a The momentum of sustainable growth.
Revenue from its listed companies reported revenue growth, the third quarter of 2017, 5.41 billion yuan revenue year on year increase of 32.9%, while the growth rate of 15.98% over the same period last year, doubled the growth rate .1 to September of the relevant data Similarly, the first three quarters of this year's operating income year on year growth rate of 32.5% in 2016 the same period the income growth rate is 25.47%.
In the first three quarters of this year's market performance, the Little Swan's sales performance in a hanging speed, while the income continues to grow and net profit behind the growing, Little Swan product structure in recent years has been escalating, Technological innovation has been expanding, production and marketing model of deepening.
High-end upgrade to promote product structure optimization
More than a month ago in late September, Little Swan's Beverly 'amplifier' double washing machine in Suning starting, the series of products in the first ceremony after the 'Golden Week' market shine, as Lead, Little Swan 2 million or so in the 'Golden Week' market in the industry accounted for nearly 20% of similar products to the middle of October, Little Swan high-end products sales grew by about 50% Comparison of Little Swan's overall revenue growth rate is not difficult to find, high-end product growth led to the overall income rise.
Eleven holidays just after the end of October 12, Little Swan in the day cat first launched its 'black technology' on behalf of the product cold water washing series, the technology in the cold water state can achieve high temperature washing mode of high wash ratio, open up The global washing machine industry, a new way to upgrade the upgrade path.
It is understood that, around the technological innovation and product differentiation competition, continue to increase product R & D investment, strengthen the intelligent products, high-end products and promote product structure upgrade is the Little Swan over the past few years a consistent strategy, and in the United States group level, Lead has been written into the strategic spindles.
Public data show that in 2016 Little Swan in technology and product development costs close to 700 million yuan, accounting for 2016 audit company net assets of 9.99%, accounting for the year Little Swan operating income of 4.26% this year launched a cold water Washing technology, but also spent Little Swan nearly 100 million yuan of research and development funds.The huge capital investment to protect the Little Swan technology innovation continues to progress, to promote the competitiveness of its products continue to enhance and promote the continuous optimization of its product structure.
I also learned that the first three quarters of the Little Swan in the domestic market share of retail sales reached 25.5% over the same period last year increased by 1.6 percentage points.
Production and sales model innovation to deepen business transformation
August 24 this year, Little Swan and Suning finalized the next three years of strategic cooperation, planning the next three years in the Suning system to achieve the Department of the United States (Little Swan and the United States of the brand) washing machine product sales scale of 18 billion yuan, the strategic focus on high-end Products, aimed at promoting consumer upgrades to Beverly series as the representative of the high-end product sales target reached 7 billion yuan.
And Suning three years of strategic cooperation to finalize, not only part of the high-end product upgrades, it is Little Swan domestic market to deepen the transformation of one of the business.It is worth mentioning that Little Swan in the brand promotion efforts, But also to promote the upgrading of channel operating efficiency, continue to promote the role of agents to the operator's transformation.
It is well known that this year's "T + 3" innovative production and marketing model, which has been widely promoted this year, is created by the Little Swan, which will bring the full value chain lean management to a whole new level. Guided thinking guidelines and 'T + 3' mode of traction, Little Swan domestic market business channel construction and regional market operating ideas have also undergone major changes.
In Little Swan's existing business access system, agents and Little Swan's various branches of the company's positioning has been transformed from the factory to the user all the links between all the resources all the tilt to the terminal, the terminal has become a production and marketing system The flow of information sources, user orientation and terminal traction to ensure the efficiency of the Little Swan drive the real landing.
Capital market to the performance of the Little Swan made the most direct judgments over the past five years, Little Swan's stock price rose 8 times, 25 Little Swan A is the price of the first three quarters of this year's Little Swan's performance and the future Market trends express a clear attitude.
