'Now the day cat is like the feeling of my arrival in New York in 2001.' said Robert Geller, a well-known American designer at the 2017-day cat's 11 global trend.
Robert Geller is a member of the American Institute of Designers (CFDA), and it is understood that CFDA is leading a group of designer brands and Lynx, including Robert Geller, as an American designer and American fashion industry. To discuss the station in the shop plan.
'Through the day cat, I first saw the Chinese market has great potential and vitality, (Lynx) to our designer brand this opportunity.' Robert Geller told the media.
Not only is the international designer brand, the trend of the festival T station there are Nanlang, Chen Anqi, Guo Yiran days, Wang Tianmo, Huang quietly, Joshua Hupper, Percy Lau and a number of domestic cutting-edge designer brand, they come from the designer platform 'Pillars', their respective day cat flagship store or is growing fast, or about to open.
Lynx has become the preferred platform for international and domestic top designers in the day cat, designers are not only able to accurately find the target user, and user interaction, to explore the user needs, and Lynx is also promoting the supply chain platform construction, from raw materials to Production, for the designer to provide a strong ability to give.
This year the day cat two 11 will become the designer of the brand show the big stage. 'Designers from the individual to the group, and then to a larger business body, through the traditional retail channel is difficult, and it is precisely with China's best "'' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' ''
Thousands of designer brands have been shop in Lynx
Designer Li 忞 and Zhang Xiaoyu joint creation of the yvmin brand recently opened a flagship store in the day cat, their jewelry series to participate in the London Fashion Week, and the latest launch is based on the lunar data feedback user preferences and create a special series of days cat Jewelry, jewelry.
In the eyes of the designer Linhai, in August 2016 opened the name of 'PARTICLE FEVER' day cat shop is a 'sports wearing experimental field', he tried to bring the concept of high fashion into the design of sportswear, found in the day cat His 'loyal fans'.
According to statistics, there are already thousands of designer brands in the day cat shop, and this figure is still growing rapidly. 'From the days of the cat platform data, we see both the international and domestic top designer's performance, see To the Chinese consumers, especially young consumers on the 'fashion' mature understanding and awareness.
This is why the American Institute of Designers will bring eight major fashion brands this year to compete in the world of cats. "We need to find a larger international platform and market opportunities to serve more consumers." American Designers CEO Steven Kolb said, 'electricity business will be our next focus to help designers to explore the direction of innovation, so the New York Fashion Week and the day cat reached a strategic cooperation.
These designer brands include Jason Wu, who has designed evening dress for Michelle Obama, and Robert Geller, who has worked with Yeezy and Kawakubo Ling, who have worked on the opening ceremony of cross-border design, and so on. Through this set of designers, Technology, consumer power and fashion show of the show field to complete a gorgeous debut into the Chinese market.
Day cat hair force designer brand supply chain platform
In the traditional designer brand growth path, the hardest step is to find the exact target customers.Many new brands can only be crowded in the fashion week, the mainstream fashion media 'single-plank bridge', can stand out to be one hundred miles to pick one.
And then the day cat big data so that many designer brands to find their own precision customers become possible by the user to do the overall breakdown, the day cat to find the 'clothing as emotional expression', 'have a deep insight on the trend' and ' Demand high 'user groups, so that many designer brands to effectively find the target customers, the rapid completion of the original line needs a long time to accumulate the brand start and development process.
'In the days of the cat, the designer brand can test consumer feedback, to explore China's new trends and changes in consumer demand changes.' Liao cat clothing business group president Liu Xiuyun said.
The day cat has just been on the product planning platform. 'Not only has large amounts of massive consumer data, but also has a large number of large commodity planning data, the day cat is very clear understanding of trends in the trend, and how to plan commodity planning.' Liu Xiuyun said.
According to her introduction, Lynx also started in the construction of the demand for the construction of the supply chain platform, 'Lynx can customize the product for the brand and speed up the product design and development process, and upstream fabric manufacturers, in a week to help designers Find the core fabric provider '.
With Chinese designers to New York, with New York designers to China
According to the American Designers Association and Lynx's partnership program, next year's New York Fashion Week will be selected in the men's week and women's week will be selected for the day of 'China Day'. Lynx will select China's excellent designer brand, with them Together went to the world's top fashion show and the forefront of international trends.
'We hope that such a platform can help China and the United States designer brand and clothing predators combine to bring more fashion consumers around the world to help designers find a better supply chain and partners.' Lynx Clothing business group president Liu Xiuyun said.
There are 500 million active users on the day cat, of which 60% are under the age of 30. 'All young people in the days of the cat to buy fashion (fashion), we are the designer's best partner.' Liu Xiuyun said The
