Lead:
In ancient times, 'innovation' is the eternal pursuit of mankind.In recent years, innovation-driven development strategy, innovation and development ideas, innovative thinking, innovative spirit and other 'innovation system' vocabulary, both familiar and rooted.
According to the Ministry of Industry issued the "2017 industrial transformation and upgrading (China Manufacturing 2025) funding project guide", established the manufacturing innovation capacity building 25 specific priority tasks, including 'smart home appliances and high-end consumer electronics' this task Including intelligent refrigerators, smart toilet cover, service robots, automotive electronics and other specific implementation projects.
Oma promote the spirit of artisans, innovation-driven enterprises to upgrade speed
'Newcastle northwest, innovation to Guangdong' a new slogan is becoming a strong voice of the times, Guangdong this economic province to breed one of the world's largest ice-cold manufacturing giant - Omar refrigerator, adhering to dare to dare to try The spirit of the first Guangdong, Omaha refrigerator followed 'all the way' strategic pace, to the innovation of highland stride forward.
Recently, the Omar refrigerator to take advantage of the two eleven before the arrival of a wave of online and offline interactive marketing innovation, a series of shocking refrigerator advertising overlord Guangzhou subway five subway lines, a total of 40 sites, is expected to cover 120 million modern city elite , Advertising screen to a warm European family environment as the background to the cross on the door, slim on the door refrigerator as the protagonist, with 'Omar refrigerator global sales of more than 50 million units' text, immediately triggered a number of consumers competing scraper.
It is understood that the beginning of the Omar refrigerator, the face of fierce competition in the industry market is not the brand's low visibility, but Omar has chosen a copy of the innovative model can not be copied through the manufacturing sector innovation, so that industry competitors can not copy; through a unique market Positioning, harsh quality control; through the 'people-oriented' innovative product design to meet consumer demand for quality of life.
Omar another way to penetrate the overseas market, leveraging 'all the way' globalization layout
Through the production of innovative links, so that industry competitors can not copy. Omar refrigerator only 100 models on the market in the largest sales of 20 models (ie, eight principles), the 20 models made series, and through the 'modular , Serialization, generalization 'innovative large-scale production, large enterprises have historical burden, can not abandon the production market 80% of the product model, and ambitions of small businesses do not have the advantages of scale, high procurement costs, Contest, which is Omar special advantages, unique innovation in the manufacturing sector.
Omaha refrigerator in the marketing strategy is also another way, and actively respond to 'one by one' development strategy, the main sales channels aimed at the huge overseas market, we all know, the EU for product quality Requirements are extremely harsh, the domestic refrigerator to enter the EU market threshold is too high, most domestic enterprises are not willing to do, and Omar innovation and innovation without innovation, has now firmly occupy the EU market.According to customs data show that the General Administration of Customs Data show: January-July 2017, the refrigerator exports amounted to 18.498 million units, an increase of 15.98%, of which, Omar export data performance is very eye-catching, 2017 January-July exports of 3.45 million Omaha, ranked first. White in the rising star, 2009-2016, has been for eight consecutive years defending the Chinese refrigerator export champion.
Through the 'people-oriented' innovative product design to meet consumer demand for quality of life. Omar in the product innovation is also under the foot of the effort to Omar BCD-455WKGH slim on the door refrigerator, for example, a new round of consumer upgrades driven Large-capacity open-door refrigerator selling, for the traditional large refrigerator embedded in a cabinet highlight the destruction of the overall beauty of the problem, Omaha refrigerator for the Chinese kitchen embedded design provides a full range of solutions. As we all know, the Chinese cabinet GB 60CM, and this Refrigerator machine (including the door) thickness of only 59CM, can easily be embedded in the Chinese cabinet, improve the kitchen space utilization; for the traditional refrigerator embedded on both sides of the cabinet to stay out of the drawbacks of the open space, this refrigerator door to 90 °, The internal drawer can be completely pulled out.It can be said that the Omar this refrigerator to ensure that the product should have the function to achieve a modern home is not the perfect household appliances products to solve the large refrigerator embedded in the cabinet difficult point of the user, driving the refrigerator industry consumption upgrade The
Omar down to earth grinding quality, excellence cast brand
Omar's core competitiveness is the quality, cost control, supply capacity and the effective integration of services, the product and cost to the extreme, so that the advantages of cost-effective to become the enterprise label to the quality of the market based on technology to capture the market. Not domestic sales, are using the same production line, and adhere to the same production standards, with the same quality assurance.
Today, the Omar refrigerator along the 'one way along the' line, continue to adhere to the implementation of innovative drive to promote the development strategy, continue to promote product upgrades, service 'to promote the development of the product, Along the way 'along the country and the spoon, and further started China's home appliance manufacturing in the world of business cards.