From the global market, experienced nearly a decade of high-speed development, the past two years the TV market is in a doldrums.To the Chinese market, for example, in 2014 for the first time 'volume and price Qi' since the winter, until this year only slowly Began to recover, but still struggling.However, under the weight, there are still Samsung and other color TV brand development process remarkable, and large-screen, ultra-high-definition, QLED and other high-end performance has made considerable progress.
Demand for large screen UHD TV
Market research firm GfK and NPD data show that in January to August 2017 greater than 55 inches of large-screen TV in the global market share of sales accounted for more than 40% of North American TV sales of 60% are greater than 55 inches Large-screen TV, and 60-inch high-screen TV accounted for 30% of sales.
In terms of TV resolution, the market is undergoing a transition from Full HD (HD) to Ultra-High Definition (UHD). According to GfK and NPD data, from January to August this year, the global TV market, ultra-high-definition television sales accounted for more than 50 %, In North America, Europe and South Korea, this figure is between 60% to 70%.
Consumers like to use a convenient TV
Consumer demand for TV usability has not changed.Some Samsung recently conducted a survey of television markets in the United States and Germany, respectively, in the two countries on more than 1,000 consumers interested in buying new TV products were visited.The results show that 23% and 15% of respondents in the United States and Germany, respectively, will be 'messy connecting cable' as the primary pain point.These respondents also pointed out that they are in the TV's external device connection, TV screen typing and intelligent navigation, etc. There are problems with difficulty.
Strong leadership leads global trends
In the consumer trends, Samsung continued to consolidate its leadership position in the global television market, according to GfK and NPD data, from January to August 2017, Samsung accounted for 34% of the global TV market sales revenue, not only to Samsung The global market in the top, it is more than the second and third market share of the sum.In addition, Samsung 60 inches and above in large-screen TV market share of 42%, UHD TV market share of 38 According to the price of television, Samsung also dominate, it is more than 1,500 US dollars in the TV market share of 44%, more than 2,500 US dollars in the TV market share of 37%.
In this regard, Samsung TV offers a wealth of large-screen TV for consumers to choose, for example, in the QLED TV and high-end UHD TV series to provide consumers with 65, 75, 82 and 88 inch of a variety of options, and equipped with a surface and Samsung TV accessories are also widely acclaimed, including simple and fresh Invisible Connection solution, with automatic identification and control functions, auto detection (Auto Detection), and can easily through a remote control Remote control remote control (One Remote) for different devices.
QLED TV leads the Chinese market
In 2017, China's color TV market was gloomy and the trend of declining market size continued from the first quarter to the third quarter. According to the " Quarter of the Chinese color TV market summary report "shows that the color TV market is the worst in the history of the third quarter, the third quarter of the color TV market retail volume of 10.41 million units, down 12.9%; cost pressures and product structure upgrades, retail sales rose 1.3%.
Samsung's long-standing brand premium, leading the industry's industrial design and high-quality technology, in a high value-added leading position, to meet the increasingly stringent Chinese consumer demand from the high quality to differentiated industrial design, Samsung is leading the industry: Quantum point as the representative of the high-definition television, for example, Quantum TV sales in the third quarter of this year, up 24.3%, while the Samsung in the quantum dot TV market share of more than 50%; Samsung-led surface TV market share in the differentiation of industrial design products in the first category, the market share of 9.7%, an increase of 1.7 percentage points; Samsung flagship product market share of 4.0%, an increase of 2.3 percentage points over the same period last year.
In China's color TV market product upgrades in the environment, only to provide high value-added brands and products in order to fluctuate in the market changes in an invincible.High value does not represent a huge capital investment, more quality Of the accumulation of time and the pursuit of technology, which is Samsung in the Chinese market to maintain excellent results of the reasons.
Samsung Electronics Imaging Show Division senior vice president Yoon Lee said that with the second half of this year QLED TV sales growth, Samsung's leading edge in the high-end TV market will continue to expand Samsung's business strategy to meet the rapid changes in global consumers Demand, the future will continue to lead the global television market trends.