To a swing of the "House of Flying Daggers" Pipa opening, neither the release of new products, nor the release of new technologies, gas with a giant forest held a different conference, but the participating customers, media representatives And consumers are feeling a worthwhile trip.
Lin International Kitchen Technology Strategy Conference site
October 22, at 2017 China International Kitchen Expo site, Shanghai Lin held an international kitchen technology strategy conference, in this look more like a kitchen electrical technology trends in the development of a sermon conference, the Shanghai forest executives Invited the market research institutions to the kitchen appliance market trends were analyzed, and the technical line of the forest within the line to explain the announcement of the forest will be 'ambition' clear: the more secure, efficient, convenient and intelligent gas Stove to the Chinese consumers, change the gas stove premium capacity is not strong industry status, to promote gas stove industry, technological innovation and market expansion.
A kitchen electric as the protagonist of the conference
Mentioned in the forest, more Chinese consumers will think of the forest brand gas water heater and gas heating stove, but this time, the forest uncharacteristically, and did not show these two types of products, the only protagonist of the forest booth is the forest kitchen appliances.
Shanghai Lin Lin Co., Ltd. Marketing Minister Wang Yanhong
'We just want to let you re-understand the forest, the forest is not only good water heater, we have better gas stove products, better oven products.' Shanghai Forest Co., Ltd. Marketing Minister Wang Yanhong said.
Shanghai Lin Nei Co., Ltd. Development Minister Minister of the original big ten
At the press conference, the development department of Shanghai Linnai Co., Ltd. introduced the advanced technology and function of the high-end intelligent gas oven stove in the forest. Although it was in the platform of its own product, it always communicated a signal in the explanation: the future The kitchen should be the style of the forest.
According to Zhongyi Kang data show that from January to August this year, the overall size of China's kitchen electric market reached 61.8 billion yuan, an increase of 16.1%, of which the range of retail sales range of 28.5 billion yuan, an increase of 13.5%; gas stove market size 16.8 billion yuan, an increase of 12.6%; microwave ovens, steam stoves, electric ovens retail sales scale were 4.97 billion yuan, 1.58 billion yuan, 3.51 billion yuan, respectively, year on year increase of 4.7%, 44.4% and 17.1%.
However, Wang Yanhong view, the current domestic market gas stove in the technical progress is slow, resulting in some of the original gas stove should be completed by the function of microwave ovens, steam stoves and electric ovens replaced by gas stove market size to a certain extent by these Category is eroded.
Lin Shenshi series of intelligent gas oven stove
For this reason, the forest in the domestic launch of the gas oven stove products, its products both oven, rice cookers, stove, kettle and other multiple functions. 'We are now more and more kitchen products, and our kitchen only 8 square, So that a lot of things can not let go, this function of the integration of our kitchen more compact, more space-saving, 'Wang Yanhong said.
It is understood that the forest of intelligent oven stove, containing the oil temperature control, pot at the end of induction, automatic cooking and other intelligent innovative features in the stove with precise temperature control device to keep the food temperature below the smoke point, It is difficult to produce fumes. At the same time, for the need for high temperature barbecue food, in the oven near the exhaust design of the smoke burner, the fumes in the residual fat burning, at least 81% of the smoke can be reduced. Out of the food health, but also to minimize fume emissions, but also the user a clean and healthy kitchen environment, but also reduce the smoke emissions on the atmosphere.
'We do not want to define anything, we just want the kitchen appliances to return to its original face, return to its essence, that is, food and health.' Wang Yanhong said.
Lin's obsession: bring better products to Chinese consumers
Lin has always been advocated, the kitchen is the core of the kitchen. Lin executives have repeatedly said publicly that the domestic kitchen electric market showed a strong hood, stove weak pattern, making the industry and consumer market focus on gas stove, Gas stove technological innovation is slow to change the status quo of this industry, has been the goal of forest kitchen strategy.
Not only that, the Shanghai forest executives have repeatedly stressed that the kitchen electrical business to fight the Shanghai Lin Lin one of the three pillars of business.
In the Chinese market, the forest has launched a quick fire, gather fire, super fire and other product lines, and the Japanese headquarters of the kitchen series of high-end smart gas oven stove into the domestic market, which in the product line to achieve a matrix coverage The
From the beginning of last year, the forest in the country to carry out the quality of China line series of tour activities, the god of kitchen series of gas oven stove as one of the protagonists in each city has been a lot of consumer and media attention.
Zhongyikang kitchen and toilet electrical industry research director Wang Weijiang view, the forest rooted in the Chinese market for many years, its China kitchen electric market has a unique understanding, but also launched a unique product.
Forest exhibition hall
'In the Chinese market now most of the users only know the forest water heater, forest heating system, but for the kitchen product awareness is not particularly high, then we will focus on some of our intelligent kitchen electric products push To the Chinese market, so that Chinese consumers can also experience our progress in the kitchen technology. 'Wang Yanhong said.
According to the original Tai ten introduction, the current forest kitchen series of intelligent gas oven stove has completed the online line under the channel coverage, in the KA, building materials market and the forest itself's flagship store system, have product display and sales.
March 21 this year, the forest in Shanghai Fengxian industrial park opened, the new plant carrying the forest in China bigger and stronger kitchen electric business vision.
The original R & D core burning technology
At present, the domestic gas stove in the global sales of more than 10 million units, the forest in the Japanese gas stove market share of 53%, the Chinese market for the forest is very important to the market, the future of the forest will be in the human and material resources And hardware will be fully committed to the Chinese market to do a good job.
'In the Chinese market, although our kitchen products with some other brands compared to some differences, we will be Japan this 100 years to experience all the technology, all the content are fully put in the Chinese market, so that the Chinese market to get the whole "The company has such a high - end technology, the Shanghai forest will inherit the tradition of the Japanese forest, and will be better technology, better products available to everyone (Chinese consumers). '