On October 24, the reporter learned from Haier, Hefei is steadily advancing with 4 million intelligent air conditioning production base of the construction base, and will be in March next year, the official development of Haier air conditioning, So far this year, Qingdao Haier quarterly disclosure of new 15 million production capacity, including Zhengzhou, Jiaozhou, and other existing factories to carry out technological transformation expansion to achieve new capacity of 5 million, plus November is about to put into operation in India factory, Haier has To achieve 10 million intelligent production capacity landing, will form the largest intelligent air conditioning manufacturing cluster.
Focus on high-end 15 million sets of intelligent production capacity is being realized
It is reported that Hefei new manufacturing base, including home, commercial two manufacturing base, the product covers high-end hang up, Guiji, multi-line and so on a full range of high-end intelligent air-conditioning. New manufacturing base and the existing Hefei manufacturing base together to promote Haier Hefei In addition to Hefei new manufacturing base, this year, Haier air conditioning is also through the transformation of the factory to upgrade and South Asia and other new factories, and so on, in addition to the new manufacturing base in Hefei, Will be 15 million sets of intelligent air conditioning production capacity gradually landing.
In the case of excess air-conditioning production capacity, Haier why the contrarian expansion of 15 million sets of intelligent production capacity? This reflects the user demand driven by the production capacity of the layout of the survey data show that 79.3% of consumers have purchased in the past six months High-end home appliances plan.Also, from the market growth trend, 2017 cold air conditioning market, intelligent and high-end air conditioning industry has become the most prominent feature of the smart air conditioning market share from 1.3% in 2014 to 25.7% today.
Internet factory custom user upgrade requirements
In addition to speed up the smart capacity layout, for the user surge in the high-end customized product demand, Haier also through intelligent manufacturing mass customization, to promote the industry's intelligent upgrade and transformation.In 2015, Haier built the industry's first air-conditioning interconnection factory, Zhengzhou, Qingdao Jiaozhou and West Coast New District, and other three air-conditioning interconnection factory matrix.Based on Haier COSMOPlat platform, through the user's entire process to achieve production and marketing unity, has not achieved 68% of the storage rate, production efficiency increased by 60%.
And through the mass customization platform, Haier air conditioning has also achieved the lead on the market from 2017 onwards, Haier air conditioning all new products to achieve 100% custom.To Bay from the clean air conditioning, for example, it is 2016 COSMO platform to interact Mass customization products are derived from the customization needs of the mother and child population.There are 15 million users involved in the product before the interaction, of which 675 users participated in the product depth interactive design .Bay enjoy the air conditioning listed in less than 1 year and a half Time, in the COSMO platform and quickly iteration out of the static +, net sector since the cleaning of these two products, which, static + air conditioning to solve the industry's widespread air conditioning noise and other issues, the quiet to the industry's lowest noise 17 dB . The net sector self-cleaning air conditioning is based on static + air conditioning on the basis of the second iteration, before and after more than 5.6 million users to participate in the interaction, after 56 times the iteration of the program was born, 15 minutes will be able to achieve full house air purification, To achieve the 18 million units of pre-sale.
And then from abroad, in Thailand, Pakistan and Vietnam, Haier smart air-conditioning has been achieved localization of the current Haier air-conditioning in the world with 18 manufacturing plants, through the global localization of manufacturing quickly meet user needs.Throughout the global air conditioning production capacity layout, Haier is the user as the core upgrade smart manufacturing, and will lead in the field of global intelligent manufacturing overweight.