'Lazy economy' | popular | small appliances become a new choice to enhance the quality

Practical capsule coffee machine

A handmade vacuum cleaner sold in a mall

Since the follow-up to buy the online selling of the portable juicer, Yu Jing feel the quality of their breakfast greatly improved, 'every morning I will play a cup of banana milk, as long as a few seconds, the operation is particularly simple taste than the imported Korean banana milk fresh More and no additives. Originally my breakfast only bread eggs milk, now with fruit, nutrition more comprehensive '.

'The sisters in the office bought the machine, every day after lunch, fruit juice, pear cucumber juice, mango passion fruit, orange apple ... ... drink and health. I also follow the wind to buy a' 30-year-old Yu Jing is Small appliances, loyal fans, the pursuit of quality of life of her, these years to buy a small household appliances can be a lot of really, hot pot, soya-bean milk maker, health pot, bread machine ... ... are to eat more delicious and more refined and more healthy.

In fact, small appliances from the date of birth, is to improve the quality of life, are improved consumption, rather than necessities. Compared to refrigerators, washing machines, televisions, air conditioning these lives can not be separated from home appliances' big head ',' small The United States' small household electrical appliances for people's daily life 'icing on the cake.' With the quality of consumer upgrades and new consumer groups continue to expand in recent years, the rapid rise of small household electrical appliance market.

Let 'lazy' more 'lazy'

'Zheng Lingling favorite small appliances is the electric stew pot,' I use it to the baby porridge, you can cook until the full extent of rice to melt, but also to the pot, Especially the best digestion. The most important thing is not to see the pot, especially save the morning to put rice and water, press the BB porridge key, you can safely take the children to go downstairs to play, noon came back porridge cooked. But also try to use the stew pot stewed ribs, ribs stew was sucks, but also to their own stewed red dates white fungus soup.

For Zheng Lingling, only 60 yuan of electric stew pot to those who cost the fire to become at your fingertips, it is value for money. These two days, she gave parents to buy a large capacity of the stew pot, 'old Porridge easy to forget, the total pot, stove hard to rub is not safe, use this on the worry. Moreover, the electric stew pot is water stew, not easy to get angry, is suitable for autumn and winter season '.

Today, like the electric stew pot so easy to change the chores of small household appliances endless, by the young consumers welcome.With the accelerated pace of work life, people want to live from the cumbersome and time-consuming housework, enjoy leisure, But also contributed to the 'lazy economy' popular.However, people become lazy little appliances is not simply to replace labor, but to provide a higher quality of life services.

When you've used it, you will find that sweeping robots are cleaner than you can, and you can sweep the visible dust, hair, and the invisible dust, dander, and mites. The robot out to run on a circle, it will be their own navigation and positioning to develop a clean line, their own charge, can be intelligent. I use this time reading, not very good?

Since there is a breakfast machine, Liu Fang feel as early as cooking no longer worry about, and can sleep more sleep for a while breakfast machine on the left part is a mini toaster, you can toast, the right part is a miniature induction cooker, Fried eggs, pancakes, on the shelf steamer can steamed buns. 'Children must have to eat breakfast, breakfast time is relatively tight, I often rush. Breakfast machine, including the main several breakfast function, really good use. '

In fact, to review the development process of small appliances, it is not difficult to find, a lot of familiar small appliances 'old faces' is also conform to the 'lazy economy' law. The late 90s of last century popular electric kettle, Boiled water 'pain point', now has spread to millions of households, and in the basic functions of boiling water to expand out of the tea, soup, booking, insulation and other new features, derived from the health pot this new product. , Electric pressure cooker, induction cooker, boiled egg, electric hot pot and so have a good market coverage.

Make life more refined

Interestingly, there are a lot of people to buy small appliances, not for the lazy, but the housework to live more. Typical representative is Soymilk, yogurt machine, bread machine, oven, air frypot, etc. went to the supermarket to buy soy milk , Yogurt, only a few bucks; to the bakery to buy all kinds of bread, taste is very rich; want to eat fries fried chicken, McDonald's Kentucky Fried Chicken are everywhere.However, for those who are concerned about food safety, those who are As their own hands to do, although the trouble point, but more assured, more healthy.

Chen aunt with soya-bean milk machine for many years, 'their own taste of soy milk with the market is not the same, I use organic soybeans, which also added peanuts, walnuts, black sesame seeds, playing out particularly fragrant. So that soy milk is too thin, and soon shop soy milk often do not filter bean dregs, drink mouth sticky. 'Chen aunt also willing to do their own yogurt,' the market selling yogurt has a lot of additives, to improve the taste also increased by You have to do more yogurt, only lactic acid bacteria and pure milk, with the food to do, but also fresh.

Similarly, Sun Xiuqi to buy a charter is also to eat more healthy. 'Bakery bread too much sugar, additives are more, and some also use margarine. I do bread with whole wheat flour and natural butter, also Not so sweet. 'Because I do not want her daughter to eat outside the fries fried chicken, Zhang Nan was determined to buy the air fryer,' fried food is not healthy, but the children like to eat, rather than let her eat those unsafe food, but also Not as good as their own home to do rest assured that the air fryer is not fried, but through the high temperature heating to produce similar fried and fragrant and crisp taste, taste is also good '.

For those who are keen on food, 'add trouble' small appliances actually add a lot of life fun.

Old Beijing Li Shushu's leek box is particularly delicious, electric baking pan is his most effective food 'artifact', 'leek box is about to taste now eat, I used the original non-stick pan easy to paste, electric baking pan on both sides at the same time Heating, easy to use. 'Focus on health Fan aunt like to use bean sprouts machine,' their own bean sprouts safety, looking at the white and tender bean sprouts grow a little bit, but also quite interesting, the little granddaughter can like to read. 'Li Yan Yan is because at home to the 5-year-old daughter on the baking class, only to buy the oven last Christmas, she and her daughter made gingerbread villain, daughter with mold buckle cookies are very happy.' We both I've always said that I am a chef and have a hand dish, and I think it has done both the curious ability of the child and the whole process is very interesting. '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' ''

Research and development aimed at 'small needs'

Combing the small household appliances market, you will find, although the types and functions, but the development of the earliest and most comprehensive small appliances are mainly concentrated in the kitchen electric field. Hot products are mostly fit the personalized, segmented consumer demand, health , Convenient, intelligent become standard.

Yu Jing to buy the portable juice machine is the case. Previously, the market is popular to squeeze fruit juice, grilled mud, dry powder and other multi-functional cooking machine, but this 'big and all' products are not suitable for the pursuit of simple life Young people. This year a popular portable juice machine main press fruit juice single function, spare 'small and beautiful', a fuselage with two large-capacity cups, fruit juice after a good save or carry to become more convenient.

Similarly, because the people want to drink coffee at home, 'small demand', capsule coffee machine to open up a new 'blue sea.' This coffee machine than the traditional coffee machine operation is more simple, only need to put the coffee capsule and water Into the machine, you can complete a brewing, taste and fresh coffee is full of coffee. The type of coffee capsules are also very rich, basically covers the latte, mocha, American and other major tastes. Many young people bought a capsule coffee machine , And say goodbye to Starbucks.

It is noteworthy that, although the small appliances varied, a wide range, but the average to each household is not high. The data show that the current number of small cities in China's household electrical appliances in about 10 per household, the amount of rural Each household about five.With the developed countries in Europe and America each 20 or so compared to small household appliances, there is still a lot of room for growth. "China's small household electrical appliance industry research and development report" also shows that in 2016 the national small household electrical appliances total output of 7.6 Billion units, is expected by 2020 this figure will reach 1.086 billion units.

It is foreseeable that with the popularity of large household appliances market basically completed, small appliances will usher in a larger market space, people play a more important role in improving the quality of life.Change the market, even if it has become more popular small appliances, also Because the consumer put forward higher, updated demand, constantly iterative update.Fram is the most typical example, has long been popular this small household appliances because of the quality requirements of rice to upgrade, they opened a new round of manufacturing upgrades. This shows that the overall trend in the home appliance market in the high-end and the trend of subdivision, the small household electrical appliance enterprises in order to gain a firm foothold in the market, but also need to accurately capture the depth of mining consumer demand, under the foot of a good enough to cultivate good market segments.

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