October 26, in the Haier washing machine brand strategy to upgrade the conference, the German WFK TM announced that the World Health Care Conference in 2018 will be with Haier, China Institute of Standardization China Standardization Innovation Strategic Alliance jointly organized.It is reported that the global clothing care conference every two years Held in Germany, the study of the global development of the washing industry.This is the first time the General Assembly to enter China, the global health care industry to bring a technical research and application examples of the feast.
It is understood that the World Health Care Conference in 2018 will be held in Qingdao, Shandong Province in May next year, when more than 500 representatives from various research institutions, universities and enterprises from the global washing, textile and detergent fields, such as Henkel , intertek, the University of Bonn, the United States Connaught, VDE and so on more than 100 experts to do special report speech industry insiders said that the World Healthcare Conference as the washing industry's international authority of the meeting, the first time into China put the contractor to Haier, fully demonstrated its global professional care as the first brand in the international influence.
Throughout the development process of Haier washing machine, always from the user needs to proceed, continue to introduce high-quality differentiated products, won the recognition of domestic users at the same time, the world stage also gain more and more praise. Haier washing machine related personnel said, Of the product strength, is Haier washing machine from the domestic onto the international arena, and constantly expand the market map of the foundation.From the innovation of the world's fourth washing machine dual power, to the introduction of a hundred years to solve the problem of cleaning the washing machine, and then equipped with direct drive frequency Technology, crystal roller series of washing machines, and then to the top of the new category, Haier washing machine every product are accurate hit the user pain points, leading the industry development trend.
To Haier direct drive drum washing machine, for example, this product is complained about the user's laundry noise, vibration and other serious problems introduced, the use of direct drive inverter motor from Haier and New Zealand national treasure brand Fisher & Paykel joint research and development, compared to traditional washing machine The belt drive, direct drive motor directly drive the cylinder rotation, greatly reducing the running noise, to achieve a quiet and smooth operation, changing the global washing machine industry.There are data show that Haier direct drive washing machine has been in the world more than 200 countries and regions to promote success Into the family of 10 million users.
Quality products can not be separated from the strength of research and development. Haier washing machine first wash-free washing machine, to rely on direct drive technology to subvert the industry, its original technology has always led the industry, it is by virtue of the technical advantages of its professional nursing mode At present, Haier washing machine in the world has five major research and development base, the Americas safety standards, the European balance of science and technology, Japan's clean technology, Australia's direct drive motor technology and China's high-end clothing care technology, are Haier washing machine to lead the innovation to provide strong support.In addition Haier also reached a strategic cooperation with the German VDE, together to build intelligent washing machine laboratory, around the laundry, clothing management and other intelligent washing launched a full range of cooperation.
As the world's first professional health care brand, Haier washing machine actively practice the 'trinity' of the globalization strategy, in many countries around the world, much local users recognized. Data show that from 2007 to 2017 10 years, Haier washing machine in overseas The market's own brand sales accounted for 98%, successfully entered Germany, Spain, Russia and other European and American countries, high-end sales channels.Ouruo international data show that Haier washing machine market share has been reelected for eight consecutive years the world's first.