Recently, the home appliance industry watcher He Yang said that in the face of consumer upgrades, home appliances industry to use the brand, health and intelligence trends, the industrial structure optimization, product layout expansion.
As an important area of life in the home appliance industry, despite the recent trend of consumer upgrades in line with the trend, gradually into a new stage of development, but in the relevant industry experts, the imbalance in the development of home appliance industry is still inadequate problems: Technology monopoly led to a lot of consumers 'watch price change', can not afford and have high-quality products; second, cutting-edge technology in consumer products, the application of slow, more is staying in the laboratory or national industrial use, The level of consumption can not keep up.
The face of a better life and the contradiction between the development of the industry, home appliance business how to use the brand, health and intelligence trends, industrial structure optimization, product layout expansion, technological innovation to accelerate, through the consumer upgrade in the product, the market multiple links Level to meet the real needs of consumers good home?
Break the monopoly of technology, so that more consumers enjoy the 'noble and inexpensive' products
"Home appliance industry watcher He Yang analysis, after the home appliance industry due to uneven development, many high-end technology and product quality are concentrated in the hands of a small number of household electrical appliances and foreign brands, the monopoly of technology led to expensive, for the Ordinary consumers, the pursuit of the ideal home environment and home appliances need to pay a huge cost.
To the world's leading home appliance brand Sharp, for example, in the previous period, despite the screen, technology, product quality and so on in the international first-class level, but also the industry technical standard-set, but after all, the price is high, and domestic TV is not too close to the people, Causing the public to consumers on the Sharp TV products are very trust, but look at the price, not shot.
After Foxconn's commitment, Sharp uses Foxconn's industrial chain advantage, by improving the processing efficiency and reduce the supply chain links, expand the scale of mass production, high-end home appliances production costs greatly reduced in the price formed a 'inexpensive', while insisting Sharp has always been the technical quality and product quality to the core technology of their own holding, through the core technology in the product line sinking, making different TV products have high-quality technology, in quality to achieve the 'noble'.
As the market leader of Sharp TV, Dr. Chen Zhenguo, vice president of Foxconn, said Sharp with technical advantages and Foxconn industrial chain advantage, the product positioning as 'noble and expensive', is to make the technology based on user experience innovation, in line with consumer upgrades, to the Chinese market , While allowing prices to be accepted by consumers, so that Chinese users can more easily enjoy the high quality products to bring the change of life.
'Consumer upgrades, should be expensive to change the' price changes 'consumption choice.' Engaged in consumer economics research think tank researcher Zhang Ding believes that 'noble is not expensive' is the product to face consumer upgrades to meet the needs of a better life needs word.
Widely popularization of cutting-edge technology, pulling civilian-level product level
Zhang Ding said that in addition to expensive and can not meet the needs of a better life, another important factor is that cutting-edge technology applications slow or can not be applied in real life, could have created more quality of life for some of the technology, currently stay in the experiment Room or national industrial use, penetrate to the level of consumption can not keep up, the formation of the money can not buy a good life embarrassing reality.
'Through the manufacture of upgrades, the integration of industrial chain, reduce production costs, the core technology sink each product line, so that high-end products into the homes of ordinary people, is the home appliance industry to cope with the needs of good life and uneven development is not fully contradictory main path One. 'Household appliance industry watcher He Yang said.
In the high-end home appliance brand, Sharp equipped with Foxconn's most advanced industry chain, launched to meet market demand for 60-inch, 70-inch screen, especially in June this year, Sharp introduced the first truly Foxconn manufacturing process and Sharp panel technology together The high-speed contrast, high-contrast, dual-decoding processing speed of the new features, from the fundamental to enhance the consumer Of the audio-visual experience.
However, to enjoy the visual pleasure brought about by the big screen, some consumers are confined to the small living room area and other factors on the big screen and stop.To this end, Sharp in the display technology to continue to innovate, from 2K to 4K, The most advanced 8K display technology applied to the big screen TV, and constantly shorten the distance between people and the TV to 60-inch 4K TV power, watch the appropriate distance is about 2. 5 meters, and in the 8K environment, the viewing distance Reduced to 60 cm or 70 cm, the length of an arm can interact with the TV.
In fact, the most advanced technology from the laboratory to the transformation of consumer life faster and faster .2016 second half Foxconn and Sharp in Shenzhen to establish 8K display ecosystem laboratory, at the end of August this year launched the world's first 8K TV.
'Sharp introduced 8K technology, not just through the resolution to enhance the comfort of large-screen TV.' 8K image is not only the cornerstone of China's manufacturing 2025, but also to improve the future of human life key. 'Sharp related person in charge said, Sharp layout 8K ecological And 5G technology to the most advanced technology to lead the industry as a whole to upgrade, promote the appliance industry in the high-end level balanced development.
It is reported that in the Sharp 8K ecological applications, with 8K ultra-fine quality performance coupled with 5G technology, high-speed network low latency support, whether the future of the basic video calls, or online shopping, and even real-time traffic data, Based on the face recognition technology security system will break through the limitations of existing technology to break the human and Internet communication when the real and virtual final boundaries of the future combination of public clouds, the TV screen and safe life, traffic life, education life, industry The combination of television and car to form a car network, to achieve at home can start the car, or the car information and television synchronization; educational life scenes, the combination of television and car, Whether it is child education or adult re-education, as well as academic, film or meeting needs, can be achieved on the big screen.