In the October 22 Shanghai Hardware Show, it is not difficult to find that in the dishwasher market accounted for the top three brands, there are two brands have a sink dishwasher, which side too as a sink dishwasher invented , The past two years so that the sink dishwasher in the dishwasher industry occupies the top, and recently the United States also officially announced to join the ranks.This does mean that the side too for the sink dishwasher category to promote the whole market has been recognized, At the same time, also let the industry see the importance of sink dishwashers to enhance the penetration rate of dishwashers in Chinese families.
According to Zhongyi Kang, 2016 dishwasher market retail sales of 1.98 billion yuan, an increase of 104.8% over the 2015 growth rate increased by 30.3%; and this year from January to August, China's dishwasher industry retail sales has reached 24 Billion yuan, an increase of 134%, to the end of this figure may reach 3.63 billion, almost twice the previous year, this figure is quite amazing.
In fact, the development of all things have a precursor in the past 15 years in the development process, the average growth rate of the entire dishwasher industry are 10-15%, and by 2015 by the first to invent the sink dishwasher and successfully market, then Industry growth rate soared to 21.5%, the dishwasher market began to make people feel irresistible, and today the sink dishwasher is already occupied half of the market share of dishwashers.
Jingdong kitchen and toilet general manager of Sun Zhitao recently held in the '2017 China Dishwasher Industry Summit Forum' said, in the Jingdong hot search list, the consumer search for the dishwasher keyword, 'sink dishwasher' row In the "free installation dishwasher", 'desktop dishwasher' before .10 by the China Household Electrical Appliances Association recently released "2017 dishwasher industry white paper" also pointed out that the current consumer dishwasher purchase trend for Embedded, small capacity, can wash 6-8 sets of utensils sink dishwasher just in line with this trend.
Following the 2015 first sink dishwasher Q1, 2016, 2017 side too gradually launched the upgraded version of the new products, held in 2017 in Shanghai at the new conference, the side too heavy pounds to launch a better sink dishwasher Q7, and with the 'mother's Time machine 'to do metaphor, through the way of emotional marketing, so that consumers feel the value of the dishwasher from the psychological, and further promote the popularity of the sink dishwasher.
Fang Tai's sink dishwasher for the dishwasher industry to bring a fierce 'diffusion effect', since the party too invented the sink dishwasher, nearly 20 dishwasher companies launched similar products, up to 30 variety; Such as Whirlpool foreign brands, as well as the United States such as home appliances giant.
What is the charm of the sink dishwasher?
Side too sink dishwasher product department responsible person told reporters that the sink dishwasher through the use of traditional sink position, increased the location of a dishwasher, without special space to put a place, that is to say with a sink Dishwasher does not account for the extra location of the original kitchen. Particularly in line with the Chinese family kitchen is small, the space is invaluable to the reality. Moreover, in his view, to meet the needs of Chinese kitchens, and Chinese consumers, sink dishwashers are not simple So that another sink can have a simple combination of dishwashing function. In the sink dishwasher R & D, the side too through the investigation of a large number of Chinese family cleaning habits and cleaning needs, successfully satisfied the sink dishwasher as a kitchen cleaning center The demand.
The invention of the sink dishwasher is a collection of sinks, dishwashing, fruit and vegetable residues, but this is not a simple functional combination, but an innovative product that has a degree of love, for example, No pipe design, so that the cavity is simple enough, so you can avoid the long pipeline caused by the internal pipeline blockage, breeding bacteria and can not be manually handled.Design a sentence, the more simple and simple, but also to meet the functional requirements The more difficult it is in the design of the beginning of the design in order to meet the demand from the function of reducing the design of the way to meet the needs of consumers alone, but only to achieve the next water pipe connection, the side too with a team to achieve the leading technology in the water tank The
Of course, Sun Yiming, vice president of Fang Tai Group, has also said that 'sink dishwashers are not only functionally, ideologically, in the design of the structure are completely different new class'.' In this category, from the 'only' Into a 'first' is a good thing. The only is exclusive, the first is to do the whole industry cake, we eat together. A category from small to large, from weak to strong, the industry's growth and development, need more the power of' .
Analysis of the industry, said the sink dishwasher may only be China's kitchen enterprises according to the needs of the market to launch a representative of the original one of the products, in the tireless efforts of these brands, kitchen electric future will achieve more possibilities for China Family brings more in line with Chinese cooking original products.