Selling the most high-end, the largest size is not foreign investment, but domestic brands; 55-inch large-size TV has become the absolute mainstream ... ... double eleven war broke out on the eve of these TV market pattern of cold knowledge in the latest release The first nine months of data were seen in one or two.
To the brand camp point of view, the first 9 months, the Chinese brand is still 77.71% of sales accounted for a strong lead to Hisense accumulated 16.65% market share, for example, Hisense retail share is Sharp (7.35%), Sony ( 3.39%) and Samsung (5.10%) and the sum of Hisense retail sales from January to September accounted for as much as 17.97%.
Although the overall downturn in China's color TV industry, but under the leadership of the leading, the Chinese brand's performance is still remarkable.High-screen, high-end industry to become the turning point of the opportunity.Zhongyi Kang data show that: 55 inches and 65 inches were 3.67 And 2.80 percentage points growth to become the fastest annual increase in the size of the industry and therefore ushered in the second half of the W-shaped signs of the tip.It is noteworthy that more than 85 inches of large-screen TV, domestic brands to seize the initiative, the average Sell two there is a letter from Hisense.
It is reported that with the popularity of the increasingly high degree of popularity, consumers are returning to high quality and high visual experience of the TV experience and purchase attitude, 11 Golden Week, the two may become a test brand strength and color TV industry The inflection of a real war.