Smart toilet has experienced a crazy period to buy Japan, the domestic manufacturers of toilet cover is also endless, nearly two years, the domestic smart toilet market size increased significantly.
According to the China Household Electrical Appliances Association Smart Bathroom Electric Professional Committee published "2017 China Smart Toilet consumption survey report" shows that in 2016, the domestic smart toilet market reached 3.1 million units, an increase of 59%.
Behind the seemingly thriving scene, it is the reality of low market share, with sales growth, but market penetration is low.
The domestic smart toilet market holdings of about 500 million to 6 million units, the current market penetration rate of about 1%, even in the north and other developed cities Guangshen penetration rate is only maintained at around 10%.
According to the "report" content, many consumers have never heard of smart toilet, the perception of the smart toilet is also biased, as well as the traditional use of the toilet more dependent.
To further complete the popularity of intelligent toilet market, the solution of the three problems is imperative.
The origin of the smart toilet is the United States, the original intention of research and development is not used for daily use, more for medical and health care.With the introduction of Japanese and Korean companies and functional iteration, then the smart toilet has been integrated Cover heating, warm water wash, warm air drying, sterilization and other functions.
Currently on the market of intelligent toilet can be divided into three kinds, one for the cleaning, heating, sterilization and other smart toilet, one can be automatically changed sets of smart toilet, the other one can be automatically changed sets and Smart toilet with cleaning function.
The domestic market popular smart toilet can generally have the following functions: automatic clamshell, seat heating, hip wash wash, drying, deodorant sterilization, automatic washing, night lights, etc. In order to further obtain the goodwill of consumers, domestic manufacturers Also added some additional features, such as music mode, automatic switch toilet cover and night lighting system.
However, the smart toilet market has not changed because of the function of the downturn in the status quo, the reason, low awareness of a direct impact on the smart toilet in the consumer market expansion.
Only 1% of the market penetration reflects the use of the product of the home users and the proportion of a small number, according to "report" data show that 50.8% of respondents had never heard of smart toilet, 74.1% Visitors said they did not understand the benefits of smart toilet, 83.7% of the respondents have never used smart toilet. Not exposed to the product for the majority of consumers, the product acceptance is not high, the potential market Development has been hampered.
In addition, due to the low popularity of the reasons, consumers are difficult to access in the daily life of smart toilet, common bias and imagination to form a product awareness, the resulting misunderstanding also makes the development of smart toilet slowly Of the important factors.
In the "report" shows that consumers on the smart toilet in the cognitive there are many errors and prejudices, mainly: smart toilet there is a security risk; that equipment rinse unsanitary, easy to become a hotbed of bacteria; by the water quality issues extended to Of the physical health risks; that as a high price of intelligent products.
These misunderstandings let consumers can not have a relatively sound understanding of the function of the smart toilet, rumors and prejudices hinder the manufacturers of further science education on the market.
Installation and supporting facilities also allow consumers to discourage the smart toilet cover is the use of electricity products, the need to install three socket, and the size of the toilet to the consumer should be able to ensure that the late installation process can be carried out smoothly.
Smart toilet cover should be used when the warm water, so the toilet need to set aside a special water pipe, rather than using the circulating filter processing of water.
Although the market penetration is low, there is a misunderstanding of public awareness, installation and maintenance have a certain threshold, but the use of smart toilet users of their evaluation and satisfaction are high.
A survey of existing smart toilet users found in the report, 93.4% of respondents said that the purchase of smart toilet in line with their expected results, of which nearly 30% of respondents believe that the use of smart toilet effect Their own expectations.
In addition, through the use of the user perception, first, the user has used a smart toilet after the product will get a very comfortable cleaning experience, and second, feel the use of the product will be more clean, hygienic, convenient, easy, their quality of life It is clear that the smart toilet is not only a mature product to meet consumer demand, but also to give consumers a very good user experience.
According to the main consumer durables data released by the Japan Cabinet Office in March 2014, the home penetration rate of smart toilets in Japan has reached 76%, which provides a promising example for the development of China's smart toilet.
With the people on the toilet health issues, the understanding of the smart toilet to deepen, and manufacturers of product features continue to improve, smart toilet market will usher in a real outbreak.