On the evening of October 24, Little Swan Company released 2017 three quarterly report, the report shows the company's third quarter revenue of 15.977 billion yuan, an increase of 32.53%; attributable to shareholders of listed companies net profit of 1.143 billion yuan, an increase of 25.18% Boost, the 25th Little Swan A shares outstanding performance, pulled out a beautiful daily limit.
Focus on industrial upgrading Little Swan stronger
In the company 'leading product, efficiency-driven, global business' under the strategic spindle, Little Swan focus on the core of the main washing machine industry, and actively expand the dryer business, achieved significant efficiency.
Industry online data show that in the domestic market, Little Swan washing machine grew the fastest, 2017 January-August Little Swan washing machine cumulative growth of 12%, far ahead of the industry average growth rate of 5%, significant advantages; domestic market share accounted for Than 28%, ranked second, with the first Haier difference of about 4%.
In the export market, Little Swan washing machine products grew rapidly .2017 in January-August, the company's export growth of 23%, leading industry 12% of the average increase, the cumulative export market share accounted for 19%, ranked first, leading the second 9 percentage points.
With the washing machine industry market concentration continues to improve, Little Swan washing machine market leading position highlights the future market share is expected to further enhance, highlighting the stronger the stronger the characteristics.
In the raw material prices and exchange rate fluctuations under the dual pressure, the Little Swan to achieve the volume and price Qi Sheng, the basic digestion of the cost pressures, profitability to maintain a stable situation.Zhongyi Kang data show that 1-9 months, Little Swan washing machine market retail The price rose 16% year on year, while the industry average price rose 10% over the same period.
High-end brand positioning also contributed to the growth of the company's profits, 2017 Little Swan washing product structure in the drum, washing machine and other high-end products to further enhance the proportion of the company's product price increase provides a tough endorsement.
In addition, as a responsible business, in the raw materials and exchange rate changes in the larger environment, Little Swan take the initiative to adjust the relationship with the upstream and downstream strategic partners to relax the requirements of the dealer to play, the operating cash flow for a temporary Adjustment,
Washing machine market to switch the new runway
In 2017, the washing machine market is facing the re-switch of the runway.Wei Yikang white business unit general manager Wei Jun pointed out that both in terms of development scale, product structure or competitive landscape, the washing machine industry environment has changed significantly.
Into the stock market of the washing machine industry, in the entire white market, the performance of the most stable, and the market's new power, mainly from the replacement needs of the washing machine.This results in a large brand squeeze small brand market share, Forced to withdraw from the market reshuffle effect of the market 10% growth, the basic top ten brands were taken away, the top ten brand washing machine market accounted for 90%, of which the top three brands also accounted for 60.4% of the market share.
From the washing machine product organizations, the entire industry has been upgrading the high-end upgrade. 'Household appliances industry now has a saying, called no drum, washing machine industry will be lost; no air-cooled, the refrigerator industry will be lost. For some small and medium-sized brand At present, the drum washing machine has occupied 70% of the market share of sales, while consumers have increased for the frequency, large capacity, fine features, etc., and so on, the drum is a technical threshold, Function of the demand. 'The so-called non-variable frequency is not drum, fixed frequency of the product has been unable to sell, 8 kg -10 kg product has become a popular product, the market is moving toward 12 kg capacity, and Japan and South Korea some brands have done 16 Kg, or even 20 kilograms of washing capacity.
Wei Jun pointed out that drying and intelligent more and more consumers are concerned. 'In the future, drying may become the standard for the end of the washing machine .2017 in January-August, single wash drum retail sales increased by -3.2% Growth is the sign of the maturity of the roller product, and the mature market will begin to break down immediately, with an increase of 5.2% in the washing machine and starting to squeeze the share of the single wash.
And intelligent, including WIFI networking, automatic delivery, precise temperature control, clothing material identification and other consumer concerns become a new hot spot.With Wifi and automatic delivery products, respectively, an increase of 3.7% and 22.7%. Equipped with automatic delivery technology products showed a downward trend year on year, equipped with automatic delivery of the roller is on the rise, or from the consumer on the positioning of two different products that the drum is more high - end, pulsator is low - end.
In the future of the market runway, the Little Swan goes to the water, keeping up with the pulse of the market, leading the industry trend.As the beauty group's washing machine business platform, the future with the Toshiba white, AEG and other high-quality resources to play a synergistic effect, I believe Little Swan can In the resource integration, channels, research and development and other aspects to achieve further breakthroughs.