When you still think that 'new middle class' is 'only buy expensive, do not buy on', it is too low, from the financial writer Wu Xiaobo's "2017 New Survey Report", we can understand the current 80, 90 after the 'Newly produced' is more about Brand (brand), Taste (taste), Pursue (pursuit), Style (type). Especially the brand, to create a good reputation of the brand is not a day of success, quality and personalized Is an indispensable part.
In fact, the so-called 'new middle class' and even 'supply side reform' concept are from the last two years of consumer upgrades, and 'new middle class' in the 90 after the digital generation, they chase the trend, for fashion Digital products are more sensitive, so they will often buy enviable trendy goods.
Stability and Professionality - Onkyo Player
The most wonderful thing in life is to swim in the music of the ocean, the sound quality requirements of the petty bourgeoisie will use the phone to listen to songs when the feeling of obvious lack of thrust, and do not support the loss is also Mishap. Select handheld player device is the most Good solution, in today's sound quality can be rich in the case, the stability has become the most important point of handheld player equipment. Onkyo players in the industry is the stability and professionalism, BTL (bridge Load) and ACG (active floor noise control) two balance units can provide greater stability and spatial dimension, less than 0.006% of the distortion rate so that this player is resident in the 'new production' in the backpack.
Design aesthetics - BOSE headset
The choice of music is also a stress for the choice of music, a Bach 's' aria on the string' piano music for the listener to bring the soul of the wake, Rachmaninov second piano concerto to bring self - confidence increase ... ... We all know BOSE headphones in the design has a unique style, compared to the Japanese headset design on the lonely aesthetics, BOSE headphones are more reflected in the soft just with the beauty, and then with the BOSE headset unique noise reduction technology, this Sit quietly in the coffee shop, enjoy a person's luxury.
Pursuit of personality - nuts Pro
Select the niche, highlight the personality is every 'new middle class' with the necessary features, when all mobile phone manufacturers are designing 'sleek' mobile phone, hammer technology in the spring of this year brought nuts Pro like 'heterogeneous' Generally by many pursuit of the personality of the 'new middle of the production' accepted. Corner it is light in the light, the glass material of the high light and metallic matte dazzle let us from the visual experience of an art and reality of the collision, the middle of the hammer Logo as if to remind you, craftsmen spirit and personalization is the soul of this phone.
'Deli' exquisite workmanship - Leica camera
Leica, a brand that is destined for a different brand than other cameras, has reappeared a 35mm camera, which makes the world amazed. I have seen a story that in the 1950s, a young man bought a Leica M3, until now installed on the volume can still be used, and he has been over sixty, this camera he spent a lifetime, and even can be passed as a family heirloom, which also shows the durability of the Leica camera and exquisite workmanship How good should the 'new middle class' should not pursue the rotten street of the Japanese camera, but should also pursue a taste of quality work done 'de taste' Leica.
Quality determines everything - Bulls mobile power
Bulls mobile power will be 'perfect' to the extreme, the cover of the 5 series of aluminum metal and under the cover of the PC material echoes, and through high-precision stretch molding technology, showing a flawless splicing effect, so picky 'new The middle of the 'people can feel the spirit of artisans under the cover part of the luxury leather crosses with excellent anti-skid feel highlights the sense of perception and touch design aesthetic.' New middle of the 'people wearing a Bluetooth headset can also be through the Bulls mobile power' Intelligent small current discharge function 'for fast and safe charging.
In general, pay attention to the mood, taste, have a higher aesthetic level has become a 'new middle class' potential awareness of the group, like the above several digital products, their own characteristics determine the product itself and the value of the brand. Mobile power, for example, which in itself is everyone will need the product, and the Bulls will be mobile power to meet the basic needs of the same time, but also in the material, design and other aspects of the foot work, in the monotonous mobile power market, Really is done hard to see.
