Cycling war is the product experience, technical strength and financing competition.With the ofoo and Matthew completed 700 million US dollars and 600 million US dollars of E round of financing, sharing the bicycle market also ushered in a new round of shuffling period. The whole industry clearing effect is accelerating, second and third line of small platform funds, the market is increasingly difficult to shrink the situation; the other two patterns have begun to divide the two, in the capital and technology blessing, more market resources and users began to tend In sharing the first brand of the cycling of the bicycle, the Matthew effect highlights.
According to a number of mainstream authoritative data agency research report reflects the active user size, brand awareness, market active penetration and many other core data, ofo ahead of the advantages of cycling second child worship is gradually increasing, the industry leading position has been Hard to be shaken.
Ereli data show that in September month of active users has grown to 71.404 million, ranked first in the industry, which is shared bicycle platform for the first time the user broke 70 million, the number of active users of the monthly population of 66.423 million, ranking industry Second, ofo monthly active users continue to lead.
The world's leading third-party authority of the Internet data institutions iiMedia Research (Ai media consulting) also released the "2017 summer China shared bicycle market research report." Ai media data show that the user brand awareness, ofo to 73.4% brand awareness Ranking the top of the industry, Murray to 67.7% of the brand awareness ranked second in the industry, small Ming bike to 31.4% of the brand ranked third, the rest of the shared bicycle brand awareness were less than 30%.
The authoritative APP data research firm QuestMobile has also shown a good momentum of growth from the market's active penetration rate. QuestMobile September data show that in China the entire App market active penetration rate, the average increase of nearly 3.94% 16%, ranked first in the shared bicycle industry; Morocco active penetration rate of 3.75%, growth of 5%, ranking second in the industry. Ofo growth rate is more than three times as much as the worship.
According to the latest data from the cheetah global think tank in September, the latest data show that ofo week active penetration in terms of leading patio, which also means that ofo will be the first to share the bike industry for five consecutive months.
Comprehensive Weirui, Ai media, QuestMobile and cheetah and other authoritative media multi-dimensional data can be seen, both in market share or customer satisfaction, ofo have shared an absolute advantage in the field of shared bicycles, the operating indicators far from the main competition Opponents of the first brand position has become a definite situation in the United States New York well-known research company 7park data recently made a research report: shared bicycle market in China, ofo has occupied nearly 70% of the market share. , Every 10 shared bicycles there are seven of the yellow car. Ofo seems to have become synonymous with shared bicycle industry.
This result is not surprising. ofo began to position itself is a high-tech company, in the past two years of market development process, ofo continue to develop cutting-edge technology, to explore the industry's best solution for the industry to expand greater growth Space. In the second half of the shared bike, ofo continue to lead the market with technology.
September 26, sharing the bike of the original and the leader of the little yellow car held a press conference, announced theo into the 'redefine the sharing of science and technology with the 4.0. The conference, the ofo launched the latest shared bike of theo Hornets, Industry's first NFC smart lock, as well as with China Telecom, Huawei jointly developed NB-IoT networking intelligent lock, in addition, ofo artificial intelligence large data platform 'singular point' system is also the first public appearance. Ofo has completed from the user comfort ride Line to large data collection, large data analysis of the technology closed-loop. It is worth mentioning that, ofo revealed that as one of the next generation of shared bicycle differentiation trend of one of the intelligent bikes, has been successfully developed.
A number of new products, new technology innovation, naturally to the user has brought a new riding experience.Not only the yellow car passers-by powder began to translate into deep powder, cycling coincidence users will also be listed as the preferred travel, or even more The more the number of people who are also attracted by the value of the connotation of the small yellow car attracted.On October 20, ofo and the latest announcement of the day order exceeded 32 million, once again set the daily record of the cycle of sharing the latest record, becoming the world's largest Of the shared travel platform.Compared to the same period last year, ofo order orders grew far more than 31 times, but also share the fastest growing bicycle platform platform.
