But in the exchange on October 26, a small business card has been distributed out of the washing machine industry 'channel (the name of the business, 'Change the message.
Ding Lai country into the exclusive interview room is the first thing is warm and home appliances counterparts shake hands, and then come out of home appliances are very familiar with the Haier element is very conspicuous, but the attention caused by home appliances counterparts is on the card Position. China State Grid reporter saw the business card impressively wrote 'clothing care general manager of China' position.
In the past, the washing machine in the field of household electrical appliance business managers are inseparable from the three words of the washing machine, the clothing care of these four words aroused everyone's interest.
'The change in the title actually represents the Haier washing machine strategy upgrade, but also people's lifestyles change, consumer market demand continues to upgrade the results.' Ding to the country explained that the past, the user's requirements for washing clothes only wash on the line, But now, the user's awareness of the health of clothing gradually extended from the washing machine to the clothes dryer, washing machine, etc., the requirements of clothing care has become not only to wash, but also wash well. A new way of life, driven by complete sets of professional care products portfolio will be born, Haier washing machine brand upgrade strategy is a matter of course.
Haier washing industry clothing care general manager of China Ding to the country
Washing machine industry out of the 'river channel'
After 20 years of rapid development, the Chinese washing machine industry has entered a mature period, the market growth rate slowed down .. Ovied cloud network push the total data show that in January-September 2017 China's washing machine retail sales of 23.77 million units, an increase of 0.3%; retail sales of 46.4 billion yuan, an increase of 5.3%.
Although the overall market development tends to be gentle, but with intelligent, healthy, quiet, clean selling point of the washing machine and dryer, washing machine and other products are highly sought after.
China National Household Electrical Appliances Association, Jiang Feng pointed out that the nineteenth report clearly stated that the main contradictions in our society has been transformed into the people's growing demand for good living and unbalanced development between the contradictions in the deepening of the supply side of the reform Background, according to the trend of consumer upgrades to adjust the product structure, with scientific and technological innovation continue to meet the needs of consumers is the home appliance industry sustained and healthy development of the only way.
Owen cloud network chairman Wen Jianping said that China's washing machine industry has entered the stage of transformation and development, universal consumption is to improve consumption changes, product structure upgrade to become an important driving force for the industry, the pursuit of brand and quality of consumers to achieve A new height, leading brand leading edge in the ever-expanding, washing machine products are also high, big, intellectual, festival, Kang, the direction of the United States continue to upgrade.
Washing machine industry transition stage presents five characteristics
In the country to see the future, the future growth of the washing machine industry is to create a new environment for the protection of health care, with a set of professional care products to upgrade the quality of experience to upgrade, with a variety of life scenes solution to open clothing care new life the way.
It is understood that Haier has been with the Belgian high-end clothing care company Christeyns company reached a strategic cooperation with the Procter & Gamble, Hailan home, everything and other enterprises to form the ecological platform and health care platform, through the scene-style wisdom to protect the ecological platform to open up New channel.
Interactive form behind the 'detonation system'
In the washing machine brand upgrade strategy conference site, another Guinness Book of World Records was Haier in the bag .This time, Haier washing machine with oblique running stack 5.045 meters high chair, set a new Guinness Book of World Records.
Ding Laiguo told the national grid reporter, repeated the Guinness Book of World Records behind the direct drive inverter motor molded hard power.Hair and New Zealand brand Fisher & Paykel depth cooperation in the development of direct drive inverter motor, changing the belt drive inner cylinder rotation Way, the washing machine in the running more powerful, the noise has dropped significantly, and even can be placed smoothly 'champagne tower' .Therefore, high-speed operation of the washing machine playing 'oblique' is not a difficult action.
In fact, Haier washing machine has been by virtue of coins, scissors, washing napkins and other interactive forms of people washing machine technology innovation awareness.However, the Chinese home network reporter visited Haier, Haier insiders told reporters, relying on technology Innovation led the interactive form of detonation is only Haier the whole detonation system in a ring.
Business model continues to develop
'Indeed, the interactive form of technological innovation is only part of the detonation system, from the user to the production and then to the terminal parallel platform contributed to the Haier in the industry detonated.' Ding to the country that the first Haier will rely on the community Group interaction to collect user pain points, and then the combination of market demand and R & D into technological innovation, through the interaction between employees and users and the interaction within the enterprise to create a scientific and technological innovation to reflect the form of product interaction, and then detonated in the consumer market.
But to this end there is no end.T to tell the country, the product to the terminal market will come into contact with the channel, and Haier's platform is both a platform and community interaction platform.Therefore, in Haier detonation system, the interaction is The whole process, so the demand for mining, technological innovation and interactive form of detonation is endless.
In the infinite interaction, Haier washing industry has made a new fruit in the direct drive technology on the basis of iterative upgrade of the 'dual drive' technology to achieve a motor drive two driving force, a fast and slow with the running, The existing "beat" washing method, upgraded to 'beat + rubbing' of the mixed washing method, greatly improve the washing efficiency, more time and energy saving. Haier launched the 'washing machine + dryer' combination, wash Shoe machine, laundry shoe washing machine and the introduction of Casa 's' cloakroom + laundry' clothing care center, and constantly improve the quality of life solutions, but also to promote the global washing machine industry into a new stage of development of clothing care.