Today, all kinds of home appliances has become an indispensable part of our lives, contracted all the dirty clothes in the home of the washing machine is the necessities of the family. In the October 26 Haier 'fiber students noble love' brand upgrade Strategic launch activities, Haier washing machine through high-end, intelligent product innovation, to bring consumers the world's first clothing care a new way of life, including amethyst washing machine in the heat pump dryers dry combination, The combination of such products with a strong range of technology have debut, so that users can fully experience the 'washing machine + dryer' combination of the new car wash experience.In this regard, the industry believes that in the context of consumer upgrades, Haier Washing machine launch of the innovative care products, will lead the industry to open a new era of washing and washing a new era of care.
Wash dry combination was more with Haier dry combination of standard
Today, the consumer's level of consumption continues to improve, the need for home appliances is no longer limited to the basic functions of the product experience upgrades and quality upgrades, become the core demands of the middle class now.Therefore, the future of a washing machine and a dry Machine with, will become the family's new 'standard'
At the event, Haier demonstrated the Amethyst Washing Machine Series, which is equipped with the world's leading direct drive inverter motor to minimize the running noise of the washing machine, and its smooth mode of operation even allows the user to wash the machine At the scene, the Guinness Book of World Records also presented the Guinness record of chairs on the Haier washing machine.
And the washing machine with the heat pump dryer, innovative introduction of anti-anti-winding technology to achieve 'forward 4 minutes, reverse 30 seconds', in the drying process automatically shake loose, effectively ensure uniform clothing drying, not winding From the fold, to provide users with a professional dry clothes, dry and healthy use experience.
In addition, Haier also show the mother and baby dry wash sets, including the Purple Elite high-temperature hot wash washing machine and sunny dryers.The sleeve is designed specifically for the needs of mother and child care and research and development, to meet the user frequent washing clothes The effect of health care and health care needs of the entire series of products can provide users with high-quality, professional 'laundry + clothes' services to meet the needs of users to wear that is ready to wear.
Product segmentation category to meet the needs of different scenes under the care needs
As the economy continues to grow, consumers' needs for quality of life and health are deepening, and laundry needs to be sorted and provided with the most appropriate care plan for each family member. , The family has only one washing machine is no longer able to meet the needs of consumers, therefore, classified care products to become consumers 'new favorite'.
Haier in the research and development of washing machine products, far-sighted top-open washing machine can be described as 'eighteen martial arts' in one, not only with the pulsator quick wash function, but also has the advantage of the drum's soft wash its clothing washing speed increased by 30 %, Innovative centrifugal wash technology can clean cashmere and other materials, for the fast pace of life and high-end clothing to protect the white-collar workers who are very suitable.There are many users tend to place the washing machine on the balcony, Haier blue diamond washing machine is As a result of the industry's first use of nano-anti-ultraviolet material washing machine, even if placed in the outdoor can also maintain the overall sense of the washing machine porcelain bright white. In addition, there are 'wisdom ball' technology, 'barrel between the anhydrous technology 'Wash-free washing machine, completely solve the hundred years of bucket problems, for the skin sensitive baby and the elderly to buy the preferred product of washing machines.
Living in the era of consumer upgrades, consumer demand for products more and more meticulous, home appliances subdivision category is also with the consumer demand and increase. Haier washing machine for the user needs to control, launched a pulley, roller, Top open washing machines and home washing machines and other products to meet the needs of different family members of the care at the same time, these emerging product category is not a simple product stack, but based on the needs of users created by a new way of life With Haier sets of professional care products development and upgrading, is bound to drive the user a new round of lifestyle innovation, but also for the future development of industry enterprises opened a new road.
