October 25, the world's leading high-tech polymer materials manufacturer Kesi Chong and the world's leading brand of large household appliances Haier in Qingdao jointly held a global strategic cooperation agreement signing ceremony, officially announced the two years of strategic partnership to deepen the global scope, Including Haier's new acquisition of the United States GE's home appliance business.After the deepening of the partnership will enable both sides to capture the trend of consumer upgrades faster, constantly updated product applications, grasp the global appliance industry in the latest market opportunities.
Haier Group, general manager of refrigeration industry in China Wu Yong and Kesi a polyurethane business unit global head Mai Wei Han
"Keith is committed to developing innovative technologies to serve Haier and the global appliance industry," said Daniel Meyer, head of the Polycom business unit, "This year coincides with the celebration of the discovery of Polyurethane 80 Anniversary, by virtue of our leading technology and global network, leading the refrigerator insulation energy - saving technology upgrading, and Haier will expand global strategic cooperation.
'In the context of the Internet era, Haier has entered the fifth strategic stage of development - network strategy stage, our goal is through a single model, to create a win-win eco-circle.' Haier Group refrigeration industry "By deepening our strategic partnership with Kesi, Haier has been able to apply advanced materials solutions to different products in different regions to support our global business strategy to meet the escalation of global consumers," said Wu Yong, general manager of China. Home appliances demand, while helping Haier in the realization of globalization among the Chinese enterprises to play the role of leader.
win-win , To achieve long-term steady development
The deepening of this strategic partnership will further bring advantages to both sides and promote long-term business growth and technological progress on both sides of the world.
After the signing of the agreement, Kesi will become the preferred partner of Haier, learned the latest global home appliance market trends and consumer insight, and research and development of materials solutions. Through continuous innovation, and constantly expand the application of polyurethane materials, Better support Haier to develop both performance and energy efficiency products to meet the escalating consumer demand in the global market, while Haier's global supply network will further open the door to the global mainstream market for the innovative materials solution Including the Asia-Pacific, US and European markets, and will support the global growth strategy of China's leading companies with its global production and R & D network in three regions.
Mutual trust and mutual assistance , Hand in hand Altogether Cast a monumental monument
As early as 1984, Haier was the beginning of the establishment of the Liebherr refrigerator has started to use Kesi Chong (formerly Bayer MaterialScience) of the polyurethane material .2006, Haier become the integration of the Shanghai base of the first MDI factory Batch of customers, the annual trading volume of more than 10,000 tons in 2008. In 2004, Haier began to introduce the polymer from the polymer research and development center of the development of polyurethane system raw materials.In addition, in order to explore the material of science and technology in the application of home appliances may , Since 2010, the two sides organized a series of technical day technical exchange activities.
Among them, at the Haier Technology Innovation Forum in 2014, the company's Baytherm® Microcell Foam Project was selected as one of Haier's key projects, which not only required additional equipment investment, but also improved the domestic refrigerator Of the insulation performance, while at the same time with less material consumption, to achieve faster production efficiency, to meet the October 1, 2016 began to take effect in the refrigerator new energy efficiency standards .2017, Baytherm® Microcell microporous foam technology has been successful To achieve commercialization.
In the future, Kesi and Haier will continue to adhere to this long-term strategic partnership of mutual benefit and win-win, leading the global home appliance industry by developing the leading position and richness of both sides in their respective industries and constantly developing innovative home appliances.
About Us:
Founded in one of the world's largest polymer production companies, the company has sales of € 11.9 billion in 2016. Its business focus is on the production of high-tech polymer materials and innovative solutions for many everyday areas of life Research and development. The main service industry covers automotive, construction, wood processing and furniture, electrical and electronic, sports and leisure, cosmetics, medical and chemical industry itself. Kesi was formerly known as Bayer MaterialScience, as of the end of 2016, Base, about 15,600 employees (by full-time staff).