Home appliances marketing 72 dollars only | just to follow your ideal life

Now talking about the double eleven, think of only the whole shopping masonry, was crowded shopping cart, filled with red envelopes cash coupons, confused and steering guide Raiders, so many people are like ants on the wok as restless, Do not buy on the loss of 'crazy atmosphere in the crazy single, but finally hold back a pile of real useless, abandoned the pity' tasteless' express.

When the daily hard work, exhausted, buy chop but still can not enjoy the fine life, so there is no quality shopping experience is to wipe out the consumer's last straw, so Sharp to the quality of life of consumers self-examination, abandoned Impetuous, with a more sincere attitude and middle-class consumer groups carefully dialogue, decided to launch an ideal life upgrade plan, refused to lure to buy, redefine the quality of marketing strategy, intended to use the ideal family life scene to lead the new winds.

'Ideal' marketing new wind to inspire quality consumers

The prosperity of the development of the Internet, gave birth to a huge market development potential, but the concept of exaggerated and the proliferation of the bubble is also accompanied by impetuous atmosphere is also an urgent need to increase the momentum of the color TV industry.With many traditional home appliance brand crazy manufacturing gimmicks to attract different people, Sharp advocated a simple life, to stimulate the beginning of life, to simple and harmonious space to reshape the consumer with the home, living environment dialogue way.In order to convey Sharp's brand concept, Sharp launched a wake-up of the 'ideal life, tentacles And 'marketing activities, set off the following' and the horizon real 'after a new round of brand marketing trend, successfully seize the double 11 hot spots.

This year in August, Sharp released the first consumer 8K TV, and hand Wu Yanzu as a smart home series spokesperson, its intention is obvious.Wu Yanzu relatively low-key, little less advertising, not endorsement over consumption, positioning is now 'small fresh meat 'Rare high pressure, international, and its low-key quality of the image of the male goddess and Sharp precipitation brand image is very fit, we can see Sharp in the choice of brand spokesperson does not stick to the flow of high standards.

In this year's Sharp days cat over the period, Wu Yanzu record star ID, to the day cat live broadcast way to participate in Sharp's world's first 8K live show.According to statistics, the same day microblogging topic # 8K eye-opener # read the amount of 22 million, Sharp star video + virus ad + 'super brain driver' broadcast more than 6 million. High-quality star influence in the channel advantage is continued to enlarge, the Sharp brand to bring a huge upgrade and landing, the day the official launch of Sharp Day cat official store points Minutes to break through the millions of mark, and 60 inches, 70 inches of TV sales to create a total of the days of the moon platform sales history of the new record, easy to win the big screen 'double title' title, reflecting Sharp's sharp insight into consumer trends With strategic layout.

A Brief Introduction to the Popularity of

After a year in the entertainment market continued to force, Sharp has a well-developed entertainment marketing awareness, keen to grasp the consumer upgrade vane, is the brand building high-speed road flexibility to change path, not only into the consumer's horizon, but also to impress them Of the heart.

From the "singer" to "run the man" and then to the "seventy-two odd floor", Sharp through its own high quality of sound and picture, so that the audience enjoy a field of extraordinary sensual experience, but also 'young' Sharp has regained attention to the brand.He can not stop at this, Sharp should be their own 'wisdom technology for the community to bring more clean air, clean food and clean water' vision into the brand communication.Therefore, Sharp choose The title of the main rule to the fresh, fresh series of variety show "beautiful house" to show the daily life of the upgrade scene, to create a simple life of intelligent family, hoping to arouse the consumer awareness of the ideal life and expectations and efforts to achieve it, A consumer with the home, with the living environment of the dialogue.

After the bustling network era, the public after the noise, people are more longing for a simple and harmonious space.Har advocate return to the simple nature, but also to the pressure of today's inflated pace of life to bring a clean and soothing clean, technology and life Perfect combination of consumers received a strong recognition in the double eleven days cat pre-sale carnival purchase in the amount of booking and booking the double title, won the market sales reputation double harvest.

Consumer upgrades under the wave, Sharp will be the 'noble and inexpensive' products to consumers, with a full but not worthy of the product feedback to earn a serious life of each state. Double eleven carnival approaching, Sharp and Lynx , Jingdong, Suning, Gome and other full channel partners together to release the ideal discount 'shortcut', surprise hi huge coverage of the new upgrade 6 series of new black and 'clean ion' air purifier and other flagship white products, so that the ideal look clear Can be seen. Quickly concerned about the official flagship store Tomcat and Jingdong Sharp official flagship store, your ideal life at your fingertips!

YORK new media the coolest technology information

Sweep win win