According to reports, the German VDMA Plastics and Rubber Machinery Association recently released the "German plastic and rubber equipment export report." 2017 in the first half, Germany's total exports grew 3.8%, reaching 2.4 billion euros, the export growth to a new high, as 2017 The first half of the export highlights.
As one of the world's eight major industrial countries, Germany in the electronics, aerospace, automotive, precision machinery, equipment manufacturing, military and other fields have difficult to compare the realm of other countries. German products known for high quality, leading technology, exquisite workmanship, German industrial products in We are well known all over the world.
Why can the German injection molding machine become a 2017 export highlights?
Germany's advanced equipment and automated production line world-famous, it can be said that the strength of the equipment manufacturing industry has a disdain for the championship in the German manufacturing system on the failure and defects with zero tolerance attitude, the problem often through the equipment side of the transformation once and for all solve.
Germany in the key equipment and core components, as well as the production process and production system has two very obvious technical advantages, mainly due to small and medium enterprises as the core of the stealth champion enterprises, as well as the German pragmatic education of the dual education , Both for the German industry to provide a solid foundation, is difficult to be made in Germany to shake the foundation.
High-quality skilled workers and engineering professionals have traditionally been seen as a support for German economic development and a quality guarantee for 'Made in Germany' products.
Germany relies on the export of equipment and industrial products to obtain a huge economic return, because the excellent quality and reliability of products, making the German manufacturing has a very good brand reputation.However, Germany has also found a problem in recent years, that is, most industrial products Itself can only sell once, so sold to a customer after a few customers.
According to industry analysis, Germany in recent years, the total value of industrial exports almost no growth, which to some extent affected the German economic development.
According to this analysis, it is difficult to Germany's high-tech level also hindered the export of its products and equipment? Although its product quality is good, so that a customer to sell a customer, but can not say that Germany's sophisticated equipment hindered its products Export.
High quality is always the cornerstone of achievement.
On the basis of quality assurance, Germany has changed the marketing strategy, it is no longer just selling equipment, but to sell the whole solution, or even service.Therefore, Germany launched the 'industrial 4.0' plan, its core objectives are mainly two aspects: First, the strong German-made competitiveness for the German industrial equipment exports to open up new markets; Second, the change in the past only to sell equipment and service revenue less proportion of the state, the focus from the product side to the server transfer, enhanced Sustained profitability of German industrial products.
Germany's stealth champions should be at the top of the list of German export growth, which, according to industry analysis, is hardly outside, but they are not large in size but occupy high in their field Market share in the top three in the world.These SMEs accounted for 70% of Germany's total exports, their sales rate of return than the German ordinary business twice, with a high level of research and development capabilities and technological innovation, Product value and customer fit, high-quality and efficient manufacturing capacity and lean, flexible and efficient operation of the global operating system, a large part of them have been passed for centuries.
Above, the German equipment, high quality, as well as the German invisible champion of the strong force.It is understood that the first half of 2017, the German injection molding machine export high there is a factor, then 'euro exchange rate'.
VDMA Plastics and Rubber Association, general manager of the board, said: 'Many of the members of the Association have their own production base in China, their exports compared with last year have decreased.However, due to the euro exchange rate increase, export growth or Encouraging.