1, the new retail is the future direction of retail development
In recent years, the development of online retail is very fast, the growth rate of the store is relatively slow, this fast and slow to produce a clear contrast.Therefore, some experts, entrepreneurs, the community, the line and line against , But the network retail business on the store caused a lot of pressure, and even online retail will replace the store.But from the domestic and international research situation, from the experience of developed countries, in the early development of online shopping, online line really There is competition.However, with the continuous development of online shopping, this competition has gradually become a cooperation, into the integration of online and offline integration development can complement each other, is the future direction of the retail industry.
2, how to play a new retail? Ali and Jingdong how to play are different?
(1) Ali's play
Since the new retail is the future direction of the retail industry, then the new retail how to play? First talk about Ali 'new retail' concept. It was born in 2016 Hangzhou Yunqi Assembly, is one of the 'five new' strategy. According to Ma's reference, the new retail can be understood as an equation: 'online + line + strong logistics = new retail'. Essence is 'platform electric business of the whole channel thinking' Previously we think that the whole channel thinking, generally refers to the brand manufacturers through a variety of channels to manage their sales of products, and now Ali - once the online channel overlord, began to fully integrate the line under the channel, and as a help brand manufacturers to distribute goods Of the important path, thus becoming a coverage of the line, the line under the whole channel operators.
The implementation of the specific way, with the help of the Internet technology system and large-scale economic principles, the original line of the warehouse, supply chain, set with the service system to re-design, transformation, coupled with the introduction of new intelligent hardware (automatic sorting, UAV , Unmanned vehicles, etc.), to significantly shorten the length of the supply chain to enhance the operating efficiency of offline retail formats.
Figure 1: Ma Yun platform for the full-channel business model
